March Magic Hoopfest Returns to MSU
March 17, 2014
By Geoff Kimmerly
Special to Second Half
March Magic Hoopfest will return to Jenison Field House for this weekend’s Michigan High School Athletic Association Boys Basketball Finals, marking the fifth championship weekend the event has run concurrent with the games being played at Michigan State University’s Breslin Center.
A number of favorite attractions will return including slam dunk (on lowered rims), 3-point shootout and full-court rainbow shot areas where fans can come at any time and participate. Also returning is the Walk of History, showcasing championship games, life-size photos and display boards from throughout the MHSAA Finals’ near century-long run. A large video screen will play a series of “Buzzer Beaters,” “Battle of the Fans” and other MHSAA-produced videos.
Two Hoopfest center courts will host a number of games throughout the event, including the “JumpBall Jamboree” made up of teams of boys and girls in grades 5-8, a wheelchair basketball tournament and a series between four Special Olympics Project UNIFY high school teams.
Admission to the March Magic Hoopfest is $2 per person, and fans attending the MHSAA Boys Basketball Semifinals and Finals will be admitted free with their game tickets. Hours on March 20 and 21 will be 2 p.m. to 7 p.m.; the event is open from 10 a.m. to 7 p.m. on March 22. Jenison Field House, site of Hoopfest, also was the site of the MHSAA Boys Basketball Finals for 31 years. To find out more general information about the event, visit the March Magic Hoopfest Website.
Hoopfest also will be home to Hoopie, the event’s mascot who made his first public appearances during the MHSAA Girls Basketball Finals. Click for video of Hoopfest’s newest volunteer as he helped prepare for this weekend’s event:
The March Magic Hoopfest is being conducted in a partnership between the Greater Lansing Sports Authority (GLSA), a division of the Greater Lansing Convention and Visitors Bureau; and the MHSAA, with vital support coming from the Department of Intercollegiate Athletics at Michigan State University.
“March Magic Hoopfest is a giant playground. There are opportunities for fun all over Jenison – and it’s a great way to spend an hour while waiting for the next round of games to start,” MHSAA Director of Brand Management Andy Frushour said. “All of us can remember reenacting games of our high school heroes. What better place to let kids do so now than across the street from Breslin Center in one of the most storied buildings in this state’s basketball history.”
The Greater Lansing Sports Authority’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA strives to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages and supports the continued development and maintenance of safe, high-quality athletic facilities.
Hoopfest was not held at the 2013 Finals due to a Big Ten championship event being hosted by Jenison Field House.
"The GLSA is excited to partner with the MHSAA on the re-launch of March Magic Hoopfest," said Mike Price of the Greater Lansing Sports Authority. "While Hoopfest was absent in 2013, planning and improvement were ongoing. We are excited to showcase an improved Hoopfest that includes new games and activities, as well as the launch of our new mascot, Hoopie!”
PHOTO: Hoopie made his first public appearance during the weekend's MHSAA Girls Basketball Finals at the Breslin Center.
Sparrow to Present MHSAA Hoops Finals
March 15, 2016
By Geoff Kimmerly
Second Half editor
Sparrow Health System of Lansing, a provider of medical expertise and information to Michigan High School Athletic Association schools, their athletes, parents and staff, will serve as the presenting sponsor of this season’s Girls & Boys Basketball Finals to be played over the next two weeks.
Sparrow, a member of the prestigious Mayo Clinic Care Network, is mid-Michigan’s premier healthcare organization with more than 10,000 caregivers. Sparrow’s Sports Medicine division offers programs for athletes at all levels and includes primary care physicians, orthopedic surgeons, physical therapists and athletic and performance trainers.
The MHSAA Girls Basketball Finals will begin with Semifinals this Thursday (March 17) and Friday, with all four Finals on Saturday. The Boys Basketball Semifinals and Finals will be played next week, March 24-26. All games will be played at the Breslin Student Events Center at Michigan State University.
Sparrow lends its expertise through the MHSAA Website and on-site at various MHSAA tournament events. Resources from Sparrow staff, including information on current health and safety topics and trends, are accessible online through the Health & Safety page of the MHSAA Website, where an “Ask the Expert” feature connects users with sports health-related questions to Sparrow Caregivers.
“Sparrow Health System’s contributions have allowed us to bolster our ability to provide assistance on health and wellness topics to our athletes, parents, coaches and administrators,” said John E. “Jack” Roberts, executive director of the MHSAA. “We are pleased to have Sparrow involved with two of our most attended events and the opportunities they provide to make contact with many of our constituents.”
The Girls and Boys Basketball Finals weekends drew a combined 62,654 fans in 2015.
In addition to its presence at MHSAA Tournament events, Sparrow also provides speakers at MHSAA functions and events throughout the state, offering guidance on health issues for student-athletes. Sparrow physicians have spoken during MHSAA staff training sessions, Student Advisory Council meetings and athletic director orientations.
“Sparrow is proud to be the official health system of the MHSAA,” said Michael Shingles, D.O., Sparrow Sports Medicine medical director and team orthopedic surgeon for Michigan State University. “We provide some of the most advanced care in the mid-Michigan region and world. We are particularly excited to have a new Sports Medicine practice specifically for athletes like those participating in the high school basketball playoffs at the Breslin Center.”
Sparrow is mid-Michigan’s premier health care organization and includes hospitals in Lansing, St. Johns, Ionia and Carson City as well as Physicians Health Plan, Sparrow Physicians Health Network, the Sparrow Medical Group and the Michigan Athletic Club. Sparrow is affiliated with Michigan State University’s three human health colleges. Through these partnerships and the dedication of 10,000 caregivers, Sparrow pursues a vision to be nationally recognized as a leader in quality and patient experience.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.