MHSAA 2025-26 Attendance Figures Show Increases in 10 Sports, Nearly Offsetting Early Deficit
By
Geoff Kimmerly
MHSAA.com senior editor
August 25, 2026
Increased attendance in 10 sports nearly made up for a likely Halloween-driven deficit during the first week of last season’s football playoffs as Michigan High School Athletic Association postseason tournament attendance approached 1.4 million spectators again for the 2025-26 school year.
Total, MHSAA Tournament events drew 1,381,218 spectators at competitions for which admission is charged – which counts all MHSAA-sponsored sports except golf, skiing and tennis, as single tickets are not sold for those postseason events. The total of just under 1.4 million spectators was a decrease of 16,356 tickets sold across all sports (1.2 percent) from 2024-25 – but notable increases in other sports helped make up for a year-to-year decrease of 37,617 tickets (29 percent) for the District Semifinal round of the MHSAA 11-Player Football Playoffs, which along with 8-Player Regional Semifinals coincided with Halloween in 2025.
The Boys Lacrosse Tournament saw record attendance during its Semifinals and overall with 18,067 tickets sold across all rounds – that total representing an 18-percent increase from the previous season. Girls Volleyball Tournament attendance approached its overall record, with 118,332 tickets sold an increase of 6.7 percent from the 2025 postseason and just 99 tickets shy of tying the record set during the 2019 season. Girls volleyball did set records at the District (78,307) and Regional (26,793) levels.
Girls attendance as a whole rebounded in 2025-26, up to 460,730 tickets sold, an increase of 1.6 percent over the previous year. Girls basketball (146,322), competitive cheer (29,491), lacrosse (5,573) and individual wrestling (5,539) all joined volleyball as showing attendance jumps. Overall attendance for cross country (girls and boys combined) also saw an increase (17,778), as did boys basketball (262,338), boys swimming & diving (5,831) and individual wrestling (47,903). The Individual Wrestling Finals, specifically, enjoyed their largest audience since 2016-17.
Football did receive good news, despite the lower attendance that first week and also slightly lower attendance year-to-year for the 11-Player District Finals. The Regional rounds of the playoffs, 11 and 8-player combined, saw their highest attendance (68,469) since the 2012 season, and despite 8-Player Regional Semifinals coinciding with Halloween. The Semifinals attendance (33,085) saw their highest attendance also since 2012, and Finals attendance (44,708) was its highest since 2019.
The MHSAA also sponsored postseasons for the first time for field hockey and boys volleyball, adding overall ticket sales of 2,084 and 8,158, respectively.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.