MHSAA Tournament Attendance Reaches 6-Year High, Topping 1.4 Million Spectators in 2022-23
By
Geoff Kimmerly
MHSAA.com senior editor
November 8, 2023
The Michigan High School Athletic Association welcomed its highest spectator turnout in six years in 2022-23, as a total of 1,457,813 fans attended postseason competitions for which admission is charged – an increase of nearly 10 percent over the previous school year and the highest count since 2016-17.
The MHSAA annually tracks attendance for all sports except golf, skiing and tennis, as single tickets are not sold for those sports. The 2022-23 attendance totals included 1,008,070 spectators for boys and 449,743 for girls tournament events – and those totals also were six-year highs.
Three MHSAA Tournaments set records for total series attendance. Softball welcomed 47,696 fans, breaking the previous record set in 2016-17. Baseball counted 63,844 fans – including records at the District and Regional level – bettering the previous record set just a season before. Girls and boys bowling, with their tournaments conducted concurrently, counted 16,482 fans, breaking the record set in 2019-20 and with an all-time high for the Regional level.
Among other single-round record-setters, Individual Wrestling Regionals counted 10,782 spectators, the most for that level of that tournament since 2001-02. The Ice Hockey Semifinals & Finals drew 15,204 fans, besting the previous high from 2013-14. Girls Competitive Cheer Districts drew 13,374 spectators, their most since 2015-16, and Boys Lacrosse Regionals drew 2,586, besting that round’s record set the year prior.
Football remains the most-attended MHSAA Tournament sport and drew 381,396 spectators, the highest total since 2016-17 and an increase of 28 percent over 2021-22 Boys basketball attendance was next highest with 292,213 fans, an increase of five percent from 2021-22, and girls basketball ranked third and first among girls sports with 144,872 spectators – an increase of 2.4 percent from the previous season. Volleyball, the fourth highest-attended tournament series, missed its 2021-22 total by only 20 spectators, drawing 113,552.
Several more MHSAA Tournaments enjoyed attendance increases in 2022-23 over the previous year. Both individual and team wrestling series continued upward trends – the Individual Wrestling Tournament drew 44,767, its most since 2016-17 and an increase of 6.8 percent over 2021-22; and the Team Wrestling Tournament counted 37,018 spectators, its highest since the record turnout of 1999-2000 and an increase of 14.2 percent over the previous year. Track & field, with girls and boys meets conducted simultaneously, missed its record attendance of 2020-21 by just 41 spectators, improving five percent from 2021-22 with a total of 39,694.
Five more sports also enjoyed impressive overall attendance increases. Competitive cheer attendance was up 21 percent to 26,195 fans, and overall ice hockey attendance was up 19 percent to 56,168. Boys lacrosse was up 8.2 percent to 17,040, and girls lacrosse attendance rose 7.3 percent to 5,290 fans. Girls gymnastics was up 2.3 percent to 2,081 spectators.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
WISL Honoree Thunberg Embraces Leadership Opportunities in Every Role
By
Geoff Kimmerly
MHSAA.com senior editor
March 3, 2025
Through several professional roles in education, Jennifer Thunberg always has maintained a strong connection with athletics and provided leadership – locally, within her league and sport community, and currently at the statewide level serving on the Representative Council of the Michigan High School Athletic Association.
To recognize her vast an ongoing contributions, Thunberg has been named the 39th recipient of the MHSAA’s Women In Sports Leadership Award.
Each year, the Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics. Thunberg will receive her award during the Division 1 Girls Basketball Final, March 22 at the Breslin Student Events Center in East Lansing.
A standout herself as a three-sport athlete at Bay City Central and then volleyball player at Saginaw Valley State University, Thunberg began her coaching career at Central in 1997 and teaching career there in 2001. After coaching the volleyball junior varsity two seasons while still playing collegiately, she led the varsity to a 249-201-43 record over 10 seasons before moving on to Pinconning High School, where she served as athletic director from 2008-14.
Thunberg returned to Central as an assistant principal and became the school’s athletic director in 2017. She remained in that position until becoming principal at Freeland Middle School two years ago.
“A lot of the women who are on that (WISL Award) list are women who have been mentors of mine – who I have worked very closely with – and to be included in that group of women, I’m humbled and honored,” Thunberg said. “Jean LaClair (Bronson, 2015) has been a mentor of mine since I began my coaching career, and I can’t say enough about her. (There are many) between the volleyball world and athletic director world, and I’m just honored to be part of it.”
During her time as Bay City Central’s volleyball coach, Thunberg also served as president of the Michigan Interscholastic Volleyball Coaches Association (MIVCA) from 2005-08, and was instrumental in the creation of the annual Miss Volleyball Award honoring the state’s top high school senior.
As Pinconning and later Central’s athletic director, Thunberg hosted several MHSAA Tournament events and Coaches Advancement Program sessions. She also has served on MHSAA committees for volleyball rules, site selection, Scholar-Athlete Award selection and Women In Sports Leadership Conference planning.
She was one of only two female athletic directors in the Saginaw Valley League when she took that position at Central, and she served as the league’s executive director during the 2022-23 school year. The Michigan Interscholastic Athletic Administrators Association (MIAAA) named her its Region 8 Athletic Director of the Year in 2022.
Thunberg also served on the board for the Michigan Association of Secondary School Principals from 2015-21. She was appointed to the MHSAA’s Representative Council at its 2023-24 Fall Meeting and is serving a two-year term.
“At every stage of her educational career, Jennifer Thunberg has taken on a leadership role, and her vision and dedication to students is admired by her athletic and administrative communities across the state,” MHSAA Executive Director Mark Uyl said. “She is a strong believer in the power of athletics to help drive a student’s all-around education, and we are thankful to have her voice representing school sports.”
A 1996 graduate of Bay City Central, Thunberg played basketball, volleyball and softball for the Wolves. At SVSU, she earned a bachelor’s degree in secondary education and master’s in educational leadership, and she remains among the volleyball program’s all-time leaders in single-season aces.
Thunberg earned her certified athletic administrator designation from the National Interscholastic Athletic Administrators Association (NIAAA) in 2010, and her certified master athletic administrator designation in 2014.
In addition to leading a school and serving on the MHSAA’s Council, she’s also currently serving as president of the Bay County Sports Hall of Fame.
“I was student council president in high school, National Honor Society vice president, and whatever group I got involved in … I just liked to be involved in those organizations,” Thunberg said of taking on leadership roles. “And every single one of those organizations improved and helped me more than I’ve helped the organization. They’ve taught me things, helped me get to know more people – helped me become who I am today.”
Her husband Todd Thunberg is a teacher and Bay City Central’s girls basketball coach, and they have two daughters, 13-year-old Taylor and 11-year-old Rylee.
The first Women In Sports Leadership Award was presented in 1990.
Past recipients
1990 – Carol Seavoy, L’Anse
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac
2017 – Dottie Davis, Ann Arbor
2018 – Meg Seng, Ann Arbor
2019 – Kris Isom, Adrian
2020 – Nikki Norris, East Lansing
2021 – Dorene Ingalls, St. Ignace
2022 – Lori Hyman, Livonia
2023 – Laurie Glass, Leland
2024 – Mary Cicerone, Bloomfield Hills; Eve Claar, Ann Arbor
PHOTOS At left, Jennifer Thunberg speaks during an MASSP Conference. At right, she and her family show their support for Bay City Central. (Photos provided by Jennifer Thunberg.)