NFHS Introduces Updated Logo

July 17, 2019

Special from NFHS

As the National Federation of State High School Associations (NFHS) heads into the next 100 years of leading high school sports and other activity programs nationwide, it will be doing so with a new logo.

The new logo was unveiled to the membership earlier this month at the close of the NFHS Centennial Celebration. The NFHS and its 51-member state high school associations celebrated the organization’s accomplishments at the 100th Annual Meeting at the JW Marriott in downtown Indianapolis.

The organization will continue to be branded as the NFHS in the new logo, and the N and F are connected as has been the case since 1979. However, the entire acronym is together on one line as opposed to the previous logo with the NF and HS on separate lines. While red and blue will continue to be the predominant colors, the new logo mixes white with red and blue to suggest a flag waving in the wind. The direction of the flag is pointing upward to symbolize forward-thinking and advancement.

The new design maintains a resemblance to the shield that has been a part of the NFHS logo since 1997. However, the logo is flared at the top, and the bottom of the logo does not have definitive borders, which suggests the organization has moved past its first 100 years and is expanding its reach as the national leadership organization for high school sports and performing arts programs in the United States.

While the organization’s logo from 1952 had four stars to signify the four charter members of the NFHS, the four stripes within the new logo represent the four homes of the organization during the first 100 years. 

“We wanted to retain NFHS as the central component of the new logo because the organization’s national presence has continued to spiral upward in the 22 years since the NFHS acronym was adopted,” said Dr. Karissa Niehoff, NFHS executive director. “However, as we celebrated our first 100 years, we felt it was important to establish a new look that would signify our ever-increasing role as the national leader in high school sports and performing arts programs.”

Counting the Centennial logo that was used during the 2018-19 school year, the new logo will be 10th used by the organization since the first one was adopted in the 1930s. The new logo was created by Section 127, an Indianapolis-based design company.

The NFHS was started in 1920 and had offices in Chicago until 1971, when it moved to Elgin, Illinois. The organization moved to Kansas City, Missouri, in 1979, and then in 2000 to Indianapolis, where it remains today.

The Michigan High School Athletic Association is a member of the NFHS, and Michigan is one of the four founding states of the national association.

'Check-in Champ' Back with More Prizes

August 30, 2017

By Geoff Kimmerly
Second Half editor

The Michigan High School Athletic Association and SuperFanHigh have again launched the "Check-in Champ" app to allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school football teams.

And there’s plenty of time to catch up and win season and weekly awards as the season moves into its second weekend.

To participate, fans simply need to download the “Check-in Champ” app for free from Apple iTunes by searching “MHSAA” or by searching “BOTF” on the Google Play online store and then check in at high school football games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide. Fans “checking in” accrue points toward prizes including a total of $4,000 in college scholarships powered by MI Student Aid.

For the remainder of this Michigan high school football season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $2,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.

Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and each week those who check into games will be registered into a drawing for a $50 gift card.

The app provides other information for students and fans including their selected schools’ football team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA football trivia questions and promoting their “check-ins” on social media.

SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.