NFHS Introduces Updated Logo

July 17, 2019

Special from NFHS

As the National Federation of State High School Associations (NFHS) heads into the next 100 years of leading high school sports and other activity programs nationwide, it will be doing so with a new logo.

The new logo was unveiled to the membership earlier this month at the close of the NFHS Centennial Celebration. The NFHS and its 51-member state high school associations celebrated the organization’s accomplishments at the 100th Annual Meeting at the JW Marriott in downtown Indianapolis.

The organization will continue to be branded as the NFHS in the new logo, and the N and F are connected as has been the case since 1979. However, the entire acronym is together on one line as opposed to the previous logo with the NF and HS on separate lines. While red and blue will continue to be the predominant colors, the new logo mixes white with red and blue to suggest a flag waving in the wind. The direction of the flag is pointing upward to symbolize forward-thinking and advancement.

The new design maintains a resemblance to the shield that has been a part of the NFHS logo since 1997. However, the logo is flared at the top, and the bottom of the logo does not have definitive borders, which suggests the organization has moved past its first 100 years and is expanding its reach as the national leadership organization for high school sports and performing arts programs in the United States.

While the organization’s logo from 1952 had four stars to signify the four charter members of the NFHS, the four stripes within the new logo represent the four homes of the organization during the first 100 years. 

“We wanted to retain NFHS as the central component of the new logo because the organization’s national presence has continued to spiral upward in the 22 years since the NFHS acronym was adopted,” said Dr. Karissa Niehoff, NFHS executive director. “However, as we celebrated our first 100 years, we felt it was important to establish a new look that would signify our ever-increasing role as the national leader in high school sports and performing arts programs.”

Counting the Centennial logo that was used during the 2018-19 school year, the new logo will be 10th used by the organization since the first one was adopted in the 1930s. The new logo was created by Section 127, an Indianapolis-based design company.

The NFHS was started in 1920 and had offices in Chicago until 1971, when it moved to Elgin, Illinois. The organization moved to Kansas City, Missouri, in 1979, and then in 2000 to Indianapolis, where it remains today.

The Michigan High School Athletic Association is a member of the NFHS, and Michigan is one of the four founding states of the national association.

Legacy Speaks for Allen's Service

January 31, 2014

By Geoff Kimmerly
Second Half editor

Randy Allen was a face seen and a voice heard by thousands during the first two decades of his career in athletics, when he worked as a TV sports anchor and radio play-by-play personality.

But it’s fair to assume his son Dean has watched his dad at work more than anyone over the latter’s most recent 20-plus years serving high school athletic associations, including the last 13 as an assistant director at the MHSAA.

Dean Allen, now an assistant athletic director at Pontiac Notre Dame Prep, remembers many trophy presentations over the years and how his dad would step back and make sure the tournament manager or athletic director was the one handing the hardware to those who deserved the spotlight.

Randy Allen embraced a behind-the-scenes role after joining the high school association side in 1992. And as he retired from the MHSAA on Friday, it was no doubt the athletic directors, officials and coaches who worked with him behind the scenes over the last 13 years who most appreciated his many contributions to making his seasons run smoothly.

“The biggest smile you’d see on him was when the tournament was over and the kids were out there tackling each other, the excitement, the smiles on their faces when they get their medals and raise the trophy,” Dean Allen said. “For him, that’s most worth it. To see it run well, and when it’s over, seeing the kids and the community and parents and coaches, celebrating the successes they’ve had. Seeing the smiles on kids’ faces is really what it’s all about.”

Randy Allen’s name surely isn’t as recognizable to sports fans in Michigan as it was during the 1970s and 80s in Wisconsin.

That was by design.

Allen set that tone almost immediately at his first meeting as a member of the MHSAA staff – during the Michigan Interscholastic Athletic Administrators Association annual summer retreat.

“I remember telling them how glad I was to be here, and how much I looked forward to serving the membership. I just felt that was our main focus here, was to serve schools,” Allen said. “I’ve kept that thought in mind day in and day out.”

Allen knew only a handful of Michiganders when he joined the MHSAA staff. But he knew the job – and was ready for the challenges of fulfilling an aspiration while gaining knowledge of his new home on the fly.

His roots in high school athletics already dug deep.

Allen officiated baseball and softball for 25 years and also some of both at the college level. He also worked as a TV sports anchor at multiple stations near Madison, Wis., for 15 years while radio broadcasting high school football, basketball, baseball and hockey games on three networks and University of Wisconsin hockey games during the era of legendary coach Bob Johnson.

Allen went on to work in various other media roles as a producer, director and station manager, and broadcasted and produced Wisconsin high school tournament games – which led in part to his joining the Wisconsin Interscholastic Athletic Association staff as communications director in 1992. 

In 2000, Allen became a seven-state regional director for iHigh.com. But an opportunity at the MHSAA two years later allowed him to pursue a goal going back to his days at the WIAA.

“I had always hoped I would get a chance to manage a sport in a state association,” Allen said. “When I came here, I went to heaven. I got to manage sports, and they were sports I knew like the back of my hand.”

Allen joined the MHSAA staff as assistant director in charge of baseball, softball, hockey and team wrestling. But that was just a start; Allen later traded in baseball and team wrestling for golf and played a leading role in the addition of bowling, which he has directed since its inception.

Allen also coordinated the junior high/middle school and MHSAA awards committees and served as staff liaison to the MIAAA, among other duties.

“Randy has been a perfect fit for his major sport responsibilities here,” MHSAA executive director Jack Roberts said. “He is a very hard worker, and he is very well liked by the coaches, officials and administrators he has served so well.”

It was during a trip to visit potential Hockey Finals sites roughly a decade ago that Roberts first brought up to Allen the possibility of bowling becoming the next MHSAA tournament addition – and the question of who on staff could run it. Roberts asked if Allen had experience in the sport.

Allen had an uncle in the bowling business and had been rolling since he was 4. “Bowling has been in my DNA since I was (a child),” Allen said. “I speak their language.”

He directed the MHSAA’s first Bowling Finals in 2004. Participation in the sport has continued to grow to 6,700 students in 2012-13.

Bowling also played a big part in making Allen something of an ambassador for the MHSAA, in that he reached out to an entire group of sports people who had not been in MHSAA conversations before. 

He played a similar key role in serving others who also often work under the radar, providing training to the athletic department secretaries and middle school athletic directors during MIAAA conferences. And his experience in multiple states allowed him to provide a valuable and varied perspective.

“He always was willing to talk to someone – answer an MHSAA rules or regulation question, provide a quick fix to a school/league issue, give an anecdote to make a bad day better with a smile,” said Bear Lake athletic director Karen Leinaar, who also serves on the MHSAA Representative Council and is assistant to the executive director of the MIAAA. “And he always was a welcoming voice on the phone. No question, no person was ever a bother. He always took time and provided some type of direction.” 

He’ll continue to do so.

Allen will begin Monday as commissioner of the Capital Area Activities Conference, the 27-school league that includes most of the biggest in the Lansing and Jackson areas. 

“My entire life has been school sports. Not college sports, not professional sports. School sports,” Allen said. “It was my passion, what I was comfortable with as an official; I coached a little bit, I played a little bit (and) as a broadcaster.”

PHOTO: Retired MHSAA assistant director Randy Allen (left), with official Dan Dicristofaro, managed his final Hockey Finals in 2013.