Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Michigan Improves Ranking in 12 Sports as NFHS Participation Survey Returns
By
Geoff Kimmerly
MHSAA.com senior editor
January 4, 2023
Despite ranking 10th nationally in high school-aged population, Michigan ranked eighth nationally for participation in high school sports during the 2021-22 school year and moved up lists in 12 sports as the National Federation of State High School Associations (NFHS) conducted its national participation survey for the first time since 2018-19.
Michigan’s participation ranking was based on a number of 271,423, with 114,999 girls and 156,424 boys taking part in high school athletics, and included sports in which the Michigan High School Athletic Association does not conduct postseason tournaments. The totals count students once for each sport played, meaning students who are multiple-sport athletes are counted more than once.
Michigan previously also ranked both eighth overall in participation and 10th overall for high school-aged children from 2016-17 through 2018-19, the population rankings according to U.S. Census Bureau estimates from those years. The NFHS did not conduct its national participation survey during the 2019-20 and 2020-21 school years, although the MHSAA continued to collect participation data from member schools during that time.
A total of 18 sports bested the state’s overall national participation ranking of eighth in 2021-22 by placing seventh or higher on their respective lists. Twelve Michigan sports improved in national ranking from the last national survey in 2018-19, while the state fell in the rankings of five sports.
Michigan’s best showings were in boys bowling – where it continued to rank second nationally in participation – and also girls and boys alpine skiing, where Michigan also ranked second. Girls bowling participation moved up to third nationally from fourth in 2018-19, while boys ice hockey and girls tennis participation ranked fourth and boys tennis and girls and boys golf participation all ranked fifth nationally. Other Michigan sports ranking seventh or higher on the national participation lists were girls and boys basketball (both sixth), girls competitive cheer (sixth), girls (sixth) and boys cross country (seventh), football (sixth), boys track & field (sixth), girls volleyball (sixth) and wrestling (seventh).
Michigan’s participation in baseball (eighth), boys lacrosse (eighth), softball (eighth), girls track & field (eighth), girls soccer (ninth), girls and boys swimming & diving (both ninth) and boys soccer (10th) also met or exceeded the state’s national rank in high school-aged population.
Although the national total of 7,618,054 participants in 2021-22 was down four percent from the 2018-19 figure of 7,937,491, high school sports appear on the road back after schools in many states were unable to offer programs in normal fashion during portions of the 2019-20 and 2020-21 school years.
The 2021-22 total is composed of 4,376,582 boys and 3,241,472 girls, according to figures obtained from the 51 NFHS member state associations, including the District of Columbia.
Among the top 10 boys sports in participants nationally from 2018-19, golf was the only sport to register an increase during 2021-22 – up just under four percent with 148,585 participants and surpassing tennis as the eighth-most popular sport. Golf was one of the few sports to increase on both sides of the ledger as girls participation was up one percent to 80,829 participants.
Volleyball continued its rise in popularity among girls sports and was the only top-10 sport to register an increase from three years ago. With 454,153 participants, volleyball is only 2,500 participants behind track & field for the No. 1 participatory sport for girls nationally.
Texas topped the list of state participation with 846,161. Texas was one of 14 states that enjoyed a gain in participation since the 2018-19 survey. California retained the No. 2 position with 762,823 participants despite a drop of more than 60,000 from three years ago.
Other changes in the top 10 involved Ohio moving to No. 3 with 378,354 participants, followed by Pennsylvania (315,097), Illinois (314,839), New York (313,404), Florida (291,504), Michigan (271,423), New Jersey (264,139) and Massachusetts (215,848).
The participation survey has been compiled in its current form by the NFHS since 1971 through numbers it receives from its 51 member state associations, including the District of Columbia.
The NFHS, based in Indianapolis, Ind., is the national leadership organization for high school sports and performing arts activities. Since 1920, the NFHS has led the development of education-based interscholastic sports and performing arts activities that help students succeed in their lives. The NFHS sets direction for the future by building awareness and support, improving the participation experience, establishing consistent standards and rules for competition, and helping those who oversee high school sports and activities. The NFHS writes playing rules for 17 sports for boys and girls at the high school level. Through its 50 member state associations and the District of Columbia, the NFHS reaches more than 19,500 high schools and 12 million participants in high school activity programs, including more than 7.9 million in high school sports. As the recognized national authority on interscholastic activity programs, the NFHS conducts national meetings, sanctions interstate events, offers online publications and services for high school coaches and officials, sponsors professional organizations for high school coaches, officials, speech and debate coaches, and music adjudicators; offers online education courses for coaches, administrators, students, officials, performing arts educators, parents and others; and serves as a national information resource of interscholastic athletics and activities.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.3 million spectators each year.