Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Care for Students Drove Forsythe Honoree Isom's Work for Nearly 40 Years
By
Geoff Kimmerly
MHSAA.com senior editor
March 10, 2025
For 39 years, Kris Isom poured herself into education and educational athletics as a teacher, coach, class advisor, athletic director, league president and advocate statewide as a remember of the Representative Council of the Michigan High School Athletic Association.
To celebrate nearly a lifetime of contributions – including several that continue to impact this state’s student-athletes – Isom has been selected as the 2025 honoree for the MHSAA’s Charles E. Forsythe Lifetime Achievement Award.
The annual award is in its 48th year and named after past MHSAA Executive Director Charles E. Forsythe, the Association's first full-time and longest-serving chief executive. Forsythe Award recipients are selected each year by the MHSAA Representative Council, based on an individual's outstanding contributions to the interscholastic athletics community at the local, regional and statewide levels. Isom will be honored during the MHSAA Boys Basketball Division 4 Final on March 15 at Michigan State University’s Breslin Student Events Center.
Isom retired at the close of the 2023-24 school year after 38 at Adrian Madison and one at Clinton, where she attended high school and then began her teaching career before moving to Madison and becoming a pillar locally and statewide for nearly four decades.
In addition to serving as part of the MHSAA’s Council from 2008-23, Isom served as the president of the Tri-County Conference for more than two decades, on top of all the daily responsibilities that come with serving as a school athletic director. She also was one of the few athletic directors who also coached every year at some level, leading teams in basketball, volleyball, sideline cheer, softball and track & field.
“What I miss the most is the interaction with the kids. The coaching of course, but then everyday them coming into the office or giving me a hug or asking me what’s up,” Isom said. “It’s not always the athletes you intermingle with; it’s the kids in need, and even today when I see them or run into them, I get a hug or thank you, and that makes it all worth it.”
Isom has been recognized several times in the past for her contributions. She received the MHSAA’s Women In Sports Leadership Award in 2019, after previously being honored with an MHSAA Allen W. Bush Award in 2016 to recognize her behind-the-scenes contributions to school sports. She also was named Region 6 Athletic Director of the Year in 2000 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
During her time at Madison, she saw several of her school’s athletic programs enjoy success. Among recent highlights, Madison’s competitive cheer team finished Division 4 runner-up in 2022, the girls track & field team won a Lower Peninsula Division 3 Finals championship in 2017 and finished runner-up in 2016, and the 2016 volleyball team reached the Class C Semifinals with her daughter Rachel a contributor.
Kristen Isom indeed was a significant contributor to MHSAA work from a behind-the-scenes point of view, as she was a frequent host of District, Regional and Quarterfinal competitions and also MHSAA Coaches Advancement Program (CAP) sessions at her school. She also has been a longtime member of the MIAAA and National Interscholastic Athletic Administrators Association.
“For nearly four decades, Kristen Isom served as an excellent example of how to navigate the daily challenges of athletic administration while making a difference in the lives of her students and an impact on educational athletics on a larger scale as well,” said MHSAA executive director Mark Uyl. “She often showed a way forward as the MHSAA worked through complex topics, and always with the best interests of students first and foremost.”
A graduate of Clinton High School, Isom received her bachelor’s degree in science and teaching certification in physical education and health in 1984 from Michigan State University. She earned her master’s in elementary education in 1986 from Eastern Michigan University and also has completed graduate courses from Fresno Pacific University.
In addition to the MIAAA and NIAAA, Isom also has been a member of the Michigan Association for Health, Physical Education, Recreation and Dance (MAHPERD) and the Michigan State University Alumni Association. She’s been active with the Clinton United Church of Christ and Land & Lakes Ladies Club in various service efforts, and participated in local Meals on Wheels and roadside cleanup projects.
Isom is married to her husband Jerry, and she’s also maintained her real estate license for 30 years and is continuing in that work.
“Obviously (the Forsythe Award) being a high achievement, and being nominated by your peers, it doesn’t get any better than that. They know everything that goes into this job,” Isom said. “I think, like my daughter said, most people said you got paid to go watch games – that’s a perception many people have and that’s OK, because everybody’s job has ups and downs.
“But to have done something 38 years, at the same place, there must have been something you’re doing right, and you must have enjoyed it. And it’s hard to find that. It kinda makes you feel like everything you’ve done was worthwhile, that you made a difference in someone’s life.”
Past recipients
1978 - Brick Fowler, Port Huron; Paul Smarks, Warren
1979 - Earl Messner, Reed City; Howard Beatty, Saginaw
1980 - Max Carey, Freesoil
1981 - Steven Sluka, Grand Haven; Samuel Madden, Detroit
1982 - Ernest Buckholz, Mt. Clemens; T. Arthur Treloar, Petoskey
1983 - Leroy Dues, Detroit; Richard Maher, Sturgis
1984 - William Hart, Marquette; Donald Stamats, Caro
1985 - John Cotton, Farmington; Robert James, Warren
1986 - William Robinson, Detroit; Irving Soderland, Norway
1987 - Jack Streidl, Plainwell; Wayne Hellenga, Decatur
1988 - Jack Johnson, Dearborn; Alan Williams, North Adams
1989 - Walter Bazylewicz, Berkley; Dennis Kiley, Jackson
1990 - Webster Morrison, Pickford; Herbert Quade, Benton Harbor
1991 - Clifford Buckmaster, Petoskey; Donald Domke, Northville
1992 - William Maskill, Kalamazoo; Thomas G. McShannock, Muskegon
1993 - Roy A. Allen Jr., Detroit; John Duncan, Cedarville
1994 - Kermit Ambrose, Royal Oak
1995 - Bob Perry, Lowell
1996 - Charles H. Jones, Royal Oak
1997 - Michael A. Foster, Richland; Robert G. Grimes, Battle Creek
1998 - Lofton C. Greene, River Rouge; Joseph J. Todey, Essexville
1999 - Bernie Larson, Battle Creek
2000 - Blake Hagman, Kalamazoo; Jerry Cvengros, Escanaba
2001 - Norm Johnson, Bangor; George Lovich, Canton
2002 - John Fundukian, Novi
2003 - Ken Semelsberger, Port Huron
2004 - Marco Marcet, Frankenmuth
2005 - Jim Feldkamp, Troy
2006 - Dan McShannock, Midland; Dail Prucka, Monroe
2007 - Keith Eldred, Williamston; Tom Hickman, Spring Lake
2008 - Jamie Gent, Haslett; William Newkirk, Sanford Meridian
2009 - Paul Ellinger, Cheboygan
2010 - Rudy Godefroidt, Hemlock; Mike Boyd, Waterford
2011 - Eric C. Federico, Trenton
2012 - Bill Mick, Midland
2013 - Jim Gilmore, Tecumseh; Dave Hutton, Grandville
2014 - Dan Flynn, Escanaba
2015 - Hugh Matson, Saginaw
2016 - Gary Hice, Petoskey; Gina Mazzolini, Lansing
2017 - Chuck Nurek, Rochester Hills
2018 - Gary Ellis, Allegan
2019 - Jim Derocher, Negaunee; Fredrick J. Smith, Stevensville
2020 - Michael Garvey, Lawton
2021 – Leroy Hackley Jr., Byron Center; Patti Tibaldi, Traverse City
2022 – Bruce Horsch, Houghton
2023 – Karen Leinaar, Frankfort
2024 – Sean Jacques, Calumet
PHOTO Retired Adrian Madison athletic director Kristen Isom presents the Division 4 finalist trophy to Ewen-Trout Creek in 2022. (Photo by Andrew Frushour.)