Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Michigan Schools to Designate February for Statewide ‘Oxford Strong’ Support
By
Geoff Kimmerly
MHSAA.com senior editor
December 20, 2021
Schools across Michigan will be dedicating February to “Oxford Strong” in support of Oxford Community Schools as the district continues to mourn the deaths of four students during a shooting at the high school Nov. 30.
The Oakland Activities Association – of which Oxford is a member – as well as the Kensington Lakes Activities Association and Detroit Catholic High School League, with merchandise vendor E.A. Graphics, have been primary organizers of this effort.
E.A. Graphics, based in Sterling Heights, will be printing T-shirts and sweatshirts supporting “Oxford Strong” – with schools able to purchase those items and then provide them in their communities. E.A. Graphics will be donating the price of the apparel, after costs, directly to Oxford High School and its community. T-shirts, for example, cost $20, with $16.20 being donated from each sale.
Schools taking part may ask their spectators to then wear the apparel as part of an “Oxford Strong” sporting event at their schools during February. Organizers have designated Friday, Feb. 4, as a day for as many schools as possible to be “Oxford Strong” and contribute to a statewide outpouring of support for the Wildcats and their community. However, it’s expected many schools will sponsor “Oxford Strong” events throughout the month.
“Every day since Nov. 30, schools have asked us what they can do, how can they help,” MHSAA Executive Director Mark Uyl said. “While there is no way to take away the pain from such a tragedy, our statewide community will be glad to provide any comfort possible to Oxford schools and their community at this time of such great sorrow.”
E.A. Graphics is the merchandising partner of the Michigan High School Athletic Association and the Michigan Interscholastic Athletic Administrators Association (MIAAA), the professional group for athletic directors and other school sports administrators in Michigan.