Sampson to Join MHSAA Staff

July 12, 2016

By Geoff Kimmerly
Second Half editor

Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.

Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.

He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.

In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.

“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”

Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.

From the Director: Back to School

August 7, 2020

By Mark Uyl
MHSAA Executive Director

Since March 12, our world has been anything but normal. These times have tested most everything in life, and as summer turns toward fall, we find ourselves still with far more questions than answers. It has been said that an abnormal reaction to an abnormal situation is normal behavior.  

Let me start with these abnormal times. I’ve had many conversations with administrators over the past month about the start of school and school sports. The one constant theme is these are anything but normal times. Many of these conversations have moved to the issue of schools starting the academic year virtually while considering whether or not to offer school sports opportunities this fall. Let me share the things that have been part of almost all conversations on this topic.

The loudest message I hear is kids are going to be playing sports this fall someplace. Period. If we believe that kids are going to take the fall off if school sports aren’t offered, we haven’t been paying much attention since May. Since that time, athletic activity has taken place in the club, travel, AAU and non-school space nearly every day. From first-hand experience, many of these events have implemented ZERO of the safety standards and protocols that businesses and schools have adopted for their plans of return. The non-school world generally has plowed ahead this summer with few-to-no rules, regulations, enforcement, oversight and accountability to anyone. If kids are going to be playing sports, our member schools are telling us that activity needs to be in the safest environment possible – which is with professional educators and trained coaches in our school sports world.

Schools are quick to point out that kids have been conditioning and training with school coaches in school-sponsored workouts most of the summer. We believe that the absence of virus outbreaks among our 749 high schools’ summer activities, involving thousands of kids, has been because schools have been following the return-to-activity plans. Districts have told us they can continue doing what they’ve been doing safely since June by following all COVID guidance and regulations we have put in place with government’s leadership and partnership.

Schools starting the year virtually are telling us they will use the lessons learned from the start of sports for when students return to campus later in the fall. School administrators have shared this view privately as this has become a highly-charged topic among various groups within our school communities. Sports allow schools to bring students back to campus in small, consistent and defined groups with the same adults working with those students each day. In school sports, there is little mixing of students from one sport with those students in another – making it much easier to monitor, track and trace kids when needed than if all students were in the buildings, hallways and classrooms all day. We hear from administrators that valuable lessons can be learned with athletics in August and September for a successful school start-up with students back on campus in October.

All of us share the fundamental belief that we must protect the health and safety of individuals first. This doesn’t include only COVID prevention measures, but also the mental health of teenage students and adults as well. In districts that are starting the school year online, they see athletics being the one shred of normalcy students, and staff members who choose to coach, will have during the fall. It’s a chance to safely interact with peers and get needed physical activity that hasn’t been happening for some kids since March. Health and safety has to include all facets of the individual, and more research is being shared each day about how mental health is becoming a critical issue. For many at-risk kids, sports is the one motivating factor to keep them in school and progressing toward graduation. Given the challenges of all online education for these at-risk kids, sports and the daily routine they bring perhaps would be more important for this group of students than ever before.

With no school sports, the affluent communities and families can navigate online learning during the day and then afford the non-school athletic opportunities that kids and families in less-affluent areas simply cannot. In many communities, school sports can provide opportunities and open doors that would not appear if kids become priced-out from participating and competing.  

The past five months have been the most abnormal in a century. School sports being the one pathway back to school for students in our state – the one norm for this fall – run by professional educators who put kids first, would be an incredible boost to the physical and mental health of all of us. We believe that school sports can be done safely and smartly, and the MHSAA has developed plans that do just that. While the optics of sports taking place while waiting for in-person education is not what any of us prefer, we believe we must react to these abnormal times by thinking differently and looking at these unique times through a unique lens.

Trying to find one normal for our kids in these abnormal school days might just be the best thing we can do.