Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
MHSAA Network Receives MAB Awards
March 5, 2020
By Geoff Kimmerly
Second Half editor
The MHSAA Network was honored Wednesday night with three awards from the Michigan Association of Broadcasters at its annual Broadcast Excellence Awards presentation for 2019 at the conclusion of the Great Lakes Media Show at the Lansing Center.
This Week In High School Sports, the network’s five-minute weekly flagship program – powered by Michigan Student Aid – which is heard on more than 100 over-the-air and internet audio outlets across the state during the Fall and Winter sports seasons, won the Best of category for Sports Program for Statewide Radio Networks. The program also received a Merit Award in the category.
The MHSAA Network origination of the 2019 Division 1 Boys Basketball Final – presented by Sparrow Health – also took a Merit Award in the Sports Play-by-Play category. The 64-62 win for Ypsilanti Lincoln, decided on a putback at the buzzer by Jalen Fisher, had Topher Goggin and Jeff Sommerville of MHSAA Network affiliate WQBX in Alma on the call, John Kreger as the host and Mike Stump as the sideline reporter.
“We’ve always felt that we were providing quality coverage of high school sports and had never entered the MAB awards program prior to this past year,” said John Johnson, MHSAA Director of Sports Broadcast Properties, who also hosts This Week in High School Sports. “It’s humbling to receive such an honor from those in the broadcasting community that we serve.”
The MHSAA Network produces audio coverage of the Association’s championships in Boys Soccer, Girls Volleyball and Football in the Fall; Ice Hockey and Basketball in the Winter; and Lacrosse, Girls Soccer, Baseball and Softball in the Spring – 90 games in all. All games can be heard on the MHSAANetwork.com website, and the Basketball Finals in March are broadcast by 20 to 40 over-the-air radio stations. In addition to This Week In High School Sports, the Network also produces the weekly 60-second vignette – Be The Referee – which takes a look into the fine art of officiating. Those programs are also available at MHSAANetwork.com and the MHSAA Website.