Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
24th WISL Conference Set for Feb 2-3
By
Geoff Kimmerly
MHSAA.com senior editor
January 6, 2020
The first, largest and longest-running program of its type in the country, the Michigan High School Athletic Association’s Women In Sports Leadership Conference will take place Feb. 2-3 at the Crowne Plaza Lansing West.
The 24th edition of the conference again will feature three keynote speakers and a variety of workshops. The program annually attracts upwards of 500 participants, most of them high school female student-athletes. High school students, coaches and administrators are invited to find registration information on the MHSAA Website.
Cost is $50 for students and $60 for adults, not including lodging for those intending to stay overnight in Lansing. A registration form for lodging also is available on the MHSAA Website.
The theme for this WISL Conference is “The Courage to Lead” – and the opening address will be delivered by two-time Olympic women’s soccer gold medalist Lindsay Tarpley. She led Portage Central to the MHSAA Division 2 championship as a sophomore in 2000, was named college soccer’s National Player of the Year in 2003 after leading University of North Carolina to the NCAA Division I title, and played for the U.S. national team until retiring in 2011. She will speak on setting high standards and challenging one’s self to be a leader throughout life.
Michigan State University women’s volleyball coach Cathy George will challenge participants to embrace a growth mindset and believe in themselves and their potential while speaking at the WISL Banquet during the evening of Feb. 2. George recently completed her 15th season at MSU and 33rd overall as a college head coach. Her 288 wins at MSU are the most in program history, and she has a career record of 653-429 – counting also 11 seasons leading Western Michigan University, five at University of Texas-Arlington and two at North Dakota State. She has taken 15 teams to the NCAA Tournament, including MSU to the Elite Eight in 2017 and Texas-Arlington to the Final Four in 1989. As an athlete, George was a team captain and three-time all-league selection at Illinois State, helping the Redbirds to three NCAA Tournament appearances.
Michigan’s 43rd Secretary of State Jocelyn Benson will speak during the opening session Feb. 3 on expanding opportunities for girls and women as athletes, coaches, sport executives and leaders. She chairs Michigan’s Task Force on Women in Sports, which brings together local and national leaders to develop strategies that support and promote opportunities for girls and women in athletics, and is a founding board member and former CEO of the Ross Initiative in Sports for Equality. Benson is a graduate of Harvard University Law School and expert on civil rights law, education law and election law. As dean of Wayne State University Law School, she was the youngest woman in U.S. history to lead a top-100 accredited law school, and she became in 2015 one of the youngest inductees into the Michigan Women’s Hall of Fame.
Workshops offered during the WISL conference include topics on coaching, teaching and learning leadership; sports nutrition and performance, and injury prevention; empowerment and goal-setting, and building team chemistry and program culture. A complete itinerary is available on the MHSAA Website.
The WISL Banquet will include the presentation of this year’s Women In Sports Leadership Award. The winner will be announced later this month.
Follow the #WISL hashtag on Twitter to learn more about the conference’s activities.