Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Awards Honor Those Lending a Hand
April 12, 2017
By Geoff Kimmerly
Second Half editor
Sports often make up a significant, although singular part of the lives of Michigan’s high school student-athletes and coaches.
Many also find ways to have significant impacts on the lives of others – and we’d like to tell the rest of our state how they’re making a difference.
The Michigan High School Athletic Association, together with Lake Trust Credit Union, will award this spring the inaugural Community Service Awards to recognize individuals and teams that have worked to benefit their communities.
Each winner will receive a $1,000 award to be applied toward an individual college scholarship, credited to a team’s account with its athletic department or even gifted to the group helped by our honoree.
Please help us get the word out. Encourage a student, coach or administrator to tell us about a completed or ongoing community service project. Any student, team or coach currently participating in interscholastic athletics at an MHSAA member high school can apply. Applications should be e-mailed both to the school’s athletic director and MHSAA’s Kurt Tiesman at [email protected].
The deadline for applications is May 1, and multiple winners will be selected and notified by May 12. Click for more information.
We hear and read about these contributions and successes throughout the school year. Thank you in advance for your help in allowing us to honor some of this great work in the community by those who also shine on the field.
PHOTO: Members of the Adrian boys track & field team help clean up after a tornado in Dexter in 2012.