Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
MI Student Aid to Present MHSAA Media
September 1, 2016
By Geoff Kimmerly
Second Half editor
Just as the Michigan High School Athletic Association hopes students will pursue the many benefits of taking part in educational athletics, MI Student Aid – a division of the Michigan Department of Treasury – encourages students to pursue postsecondary educational opportunities by providing financial assistance toward attaining that goal.
Sharing in the desire to make Michigan students aware of all possibilities available, MI Student Aid has signed on to work with the MHSAA to present the opportunities provided by both to a statewide audience via the MHSAA’s radio, video, social media and online initiatives.
MI Student Aid – a part of the Student Financial Services Bureau located within the Department of Treasury – encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division.
Among MHSAA broadcast ventures that will be presented by MI Student Aid during the 2016-17 school year are the five-minute “This Week in High School Sports” program that airs on more than 80 radio stations statewide, and the weekly video highlights from Michigan programming produced for the NFHS Network, dispersed to statewide media and published online on the MHSAA Website.
“We value the life lessons learned on the athletic field, and MI Student Aid promotes continuing education for our student-athletes by providing financial assistance in pursuing those opportunities,” said John E. “Jack” Roberts, Executive Director of the MHSAA. “We are always seeking to make students and their families aware of all that can be gleaned from educational athletics, and we’re glad to provide an avenue for MI Student Aid to promote the options available to help in financing the continuation of their studies.”
In addition to radio and video contributions, MI Student Aid will have an on-site presence at MHSAA championship events throughout this school year and serve as the presenting sponsor of weekly football and boys and girls basketball statewide reports on Second Half.
MI Student Aid also will have an opportunity to connect with students and their families through a presence on the MHSAA’s social media platforms.
“We are extremely excited to be partnered with Michigan High School Athletic Association,” said Anne Wohlfert, Director of the Student Financial Services Bureau. “Students and families oftentimes encounter barriers when paying for college, and MHSAA provides a platform that allows our resources and services to be transparent, directly to the audience we are trying to reach. Our mission and values closely align with that of MHSAA, which made this partnership an easy decision. We are looking forward to a long-lasting, successful partnership with them.”
Click for information on MI Student Aid and connect with MI Student Aid via social media on Facebook and Twitter @mistudentaid.