Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
MHSAA's Roberts Elected to NFHS Board
July 12, 2016
By Geoff Kimmerly
Second Half editor
MHSAA Executive Director John E. “Jack” Roberts has been elected to serve a four-year term on the Board of Directors for the National Federation of State High School Associations, the national governing body for high school athletics and activities.
Roberts has served as executive director since 1986 and is the longest-tenured active state association executive director among NFHS members. The MHSAA is one of the nation’s largest state associations with more than 1,400 high schools and junior high/middle schools. The NFHS, in its press release on new officers and board members, called Roberts "one of the nation’s most articulate advocates for education-based activity programs."
After graduating from P. J. Jacobs High School in Stevens Point, Wis., and Dartmouth College and attending graduate school at the University of Wisconsin, Roberts taught English and coached football at high schools in Milwaukee and Denver until 1973, when he joined the staff of the NFHS, which at that time was located in Elgin, Illinois.
From 1973 to 1980, Roberts developed the NFHS’ volleyball, swimming & diving and ice hockey rules programs, and re-codified the Soccer Rules Book. Later, as assistant director, he was in charge of public, legislative and judicial affairs for the NFHS.
Roberts joined the staff of the Fellowship of Christian Athletes (FCA) in 1981 and was named executive vice president of the FCA in 1984. He served in that capacity until 1986, when he was named executive director of the MHSAA.
Roberts served a previous term on the NFHS Board of Directors from 1996 to 2000 and has been chairman of the NFHS Network Board of Directors since 2013. He also has served on two previous NFHS Strategic Planning Committees and is past chair of the board of directors of the Michigan Society of Association Executives.
PHOTO: MHSAA Executive Director Jack Roberts congratulates an MHSAA/Farm Bureau Scholar-Athlete Award winner at the Breslin Center.