Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
22nd WISL Conference Set for Feb. 7-8
January 13, 2016
By Geoff Kimmerly
Second Half editor
The first, largest and longest-running program of its type in the country, the Michigan High School Athletic Association’s Women In Sports Leadership Conference will take place Feb. 7-8 at the Crowne Plaza Lansing West.
The 22nd edition of the conference will feature three keynote speakers and a variety of workshops. The program annually attracts upwards of 500 participants, most of them high school female student-athletes. High school students, coaches and administrators are invited to register on the MHSAA Website.
Cost is $50 for students and $60 for adults, not including lodging for those intending to stay overnight in Lansing. A registration form for lodging also is available on the MHSAA Website.
The theme for this WISL Conference is “Lead: I Can & I Will” – and the opening address by U.S. Olympian Allison Schmitt will focus on believing in oneself and achieving goals. Schmitt graduated from Canton High School in 2008 and went on to win 11 NCAA Division I championships at the University of Georgia and a combined six medals over the 2008 and 2012 Olympics, including individual gold in the 200-meter freestyle in 2012 in London. She also experienced depression after her second Olympics, and now speaks on the subject and how she’s worked to compete again at the elite level.
Former University of Michigan basketball player Nicole Emblad – a two-time Academic All-American now studying at the university’s medical school – will speak on the role of a leader and the importance of teamwork and team-building at the WISL Banquet during the evening of Feb. 7. After a standout basketball career at St. Ignace that included leading her team to the Class C title in 2011, Emblad was a two-time captain for the Wolverines and graduated as the program’s career leader with 133 games played with 82 wins. She earned a bachelor’s degree in biopsychology, cognition and neuroscience.
Michigan State University women’s basketball coach Suzy Merchant will speak on leading through “Vision, Values, Voice” during the morning of Feb. 8. Merchant is in her ninth season at MSU after previously coaching at Eastern Michigan University and Saginaw Valley State University and serving as a captain while a player at Central Michigan. Merchant has led the Spartans to Big Ten Conference titles in 2010-11 and 2013-14 and finishes of third place or higher in six of the last seven seasons. She earned a bachelor’s degree at CMU and a master’s at SVSU after starring in three sports at Traverse City High School.
Workshops offered during the conference include topics on coaching, teaching and learning leadership, sports nutrition and injury prevention, promoting team chemistry, multi-sport participation and the roles and responsibilities of captains. A complete itinerary is available on the MHSAA Website.
The WISL Banquet will include the presentation of this year’s Women In Sports Leadership Award. The winner will be announced later this month.
Follow the #WISL hashtag on Twitter to learn more about the conference’s activities.