Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Sportsmanship Summits Go Annual
October 29, 2015
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association will present its Sportsmanship Summit series again this November as the program becomes an annual event after previously being presented every other school year at four sites across the state.
MHSAA staff, with assistance from school administrators and the MHSAA Student Advisory Council, conduct Sportsmanship Summits. More than 1,000 students from more than 100 schools are expected to take part in the four workshops, where they will discuss the line that separates good from bad sportsmanship, especially when it comes to cheering at athletic events.
“Sportsmanship is a key part of athletic competition and should be a way of life for all young athletes,” said MHSAA assistant director Andy Frushour, who leads the Summits and serves as advisor to the Student Advisory Council. “By bringing the Sportsmanship Summit series to students every year, and to all areas of the state more regularly, we can better promote this value that will continue to serve student-athletes as they move on from high school and into other endeavors.”
Instruction will be based in part on insights gained during the Student Advisory Council’s Battle of the Fans competitions. The contest annually recognizes the best student cheering section in Michigan. The first Battle of the Fans champion was awarded at the end of the 2011-12 winter season.
This fall’s Summits again will feature hands-on breakout sessions – including one session developed and instructed by members of the Student Advisory Council. To conclude the Summits, the delegation from each participating school will meet to develop a youth sportsmanship campaign to implement upon returning to school.
Sessions will take place at the following:
- Marquette – Nov. 9 – University Center, Northern Michigan University – 9 a.m.-1:30 p.m.
- Warren – Nov. 11 – DeCarlos Banquet Center – 9 a.m.- 1:30 p.m.
- Kalamazoo – Nov. 16 – Downtown Radisson – 9 a.m.- 1:30 p.m.
- Lansing – Nov. 18 – Crowne Plaza Lansing West – 9 a.m.- 1:30 p.m.
Registration at each site is limited to the first 300 students and administrators, and the Lansing and Marquette Summits are sold out. Schools are welcome to bring as many as 10 total representatives, including two administrators. For additional registration information, contact Andy Frushour at the MHSAA office – [email protected] or (517) 332-5046.
Registration information also is available on the MHSAA Website.