Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
122 Schools Recognized as HEARTSafe
May 15, 2015
The Michigan departments of Health and Human Services (MDHHS), and Education (MDE); American Heart Association (AHA); Michigan High School Athletic Association (MHSAA); and Michigan Alliance for Prevention of Sudden Cardiac Death of the Young (MAP-SCDY) have awarded 122 schools in Michigan with the MI HEARTSafe School designation which recognizes schools that are prepared to respond to cardiac emergencies.
“Sudden cardiac death claims the lives of more than 300 Michigan children and young adults between the ages of one and 39 years of age each year,” said Dr. Eden Wells, chief medical executive of MDHHS. “Implementation of CPR and an automated external defibrillator (AED) within 3-5 minutes is crucial for increasing the chance of survival. Cardiac arrest is often unexpected and frightening, and I’m pleased to see so many of our schools taking preventative measures to address this health issue.”
Between 1999 and 2009 in Michigan, there were 3,134 young individuals between 1 and 39 years of age who died of sudden cardiac death. Of those, 246 were between 5 and 19 years of age. In its second year, the MI HEARTSafe Schools designation is Michigan’s commitment to reducing the number of sudden cardiac death in our youth. Last year was the first year of the program, and 40 schools were designated in Michigan.
“MDE is proud to support MI HEARTSafe schools,” said State Superintendent Mike Flanagan. “Ensuring schools are prepared for sudden cardiac emergencies through planning, training, and AEDs is an important part of having safer learning environments for students, staff, and the community.”
Public Act 12 of 2014 requires all schools (grades kindergarten to 12) to have a cardiac emergency response plan in place. This designation recognizes 122 schools that have taken steps above and beyond to prepare to respond in the event of a cardiac emergency, and is awarded for a period of three years. Click for the list of designated schools.
“The Michigan High School Athletic Association is proud to partner with the state of Michigan to promote the MI HEARTSafe Schools program,” said Jack Roberts, executive director of the Michigan High School Athletic Association. “It’s important we all do our part to help schools prepare for unexpected emergencies to keep children in our communities safe.”
In order for a school to receive a MI HEARTSafe designation, it must perform at least one cardiac emergency response drill per year, have a written medical emergency response plan and team, have current CPR/AED certification of at least 10 percent of staff, have accessible, properly maintained and inspected AEDs with signs identifying their location and ensure pre-participation sports screening of all student athletes using the current physical and history form endorsed by the Michigan High School Athletic Association.
Schools that meet all of the requirements will be able to apply for the MI HEARTSafe School designation each year. Click for more information about the MI HEARTSafe Schools program.