Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Montrose Again SBP Program of the Year
By
John Johnson
MHSAA Communications Director emeritus
April 15, 2015
Capturing first place in three of five individual categories, Montrose High School repeated as the “Program of the Year” in the second annual MHSAA School Broadcast Program Excellence Awards for 2014-15.
The SBP Excellence Awards are underwritten by Herff Jones, which will award certificates and plaques to the schools which took individual honors, with the presentation dates and times to be announced.
Montrose took first place in Best Play-By-Play, Best Single Camera Production with PlayOn! Sports graphics, and the top two spots for Best Use of PlayOn! Sports Graphics. The program also took a second place for Best Produced Commercial/Feature and a third for Best Multicamera Production. Montrose also demonstrated during the school year a good blend of productions in a variety of sports covered and an overall command of the PlayOn! Sports software used for graphics and inserting commercials/features during the course of productions.
Other category winners were: Cedar Springs High School for Best Multicamera Production and Rogers City High School for Best Produced Commercial/Features.
Here is the complete list by categories of the schools and students being honored in this year’s SBP Excellence Awards:
Best Multicamera Production
First Place – Cedar Springs – Sam Owen, Sydney Dryer, Bryan Taylor, Alec Lachniet, Kaci Clark – Football game vs. Grand Rapids Northview.
Second Place – Cedar Springs – Rider Swanson, Sam Owens, Darrick Liggett, Kaci Clark, Cody Hoogerheide, Krystyn Messersmith – Football game vs. Ada Forest Hills Eastern.
Third Place – Montrose – Trey Schmitz, Andrew Morley, Amanda Ramsey, Nathan Brown, Eric Vandefifer, Brandon Smith – Genesee Area Conference Girls Competitive Cheer Finals.
Best Play-By-Play
First Place – Montrose – Eric Vandefifer, Trey Schmitz – Boys Basketball game vs. Lake Fenton.
Second Place – Rogers City – Casey Szatkowski – Girls Basketball game vs. Whittemore-Prescott.
Best Produced Commercial/Feature
First Place – Rogers City – Megan Brege, Heather Hentkowski, Ally Streich – Huron Halloween of Horror Feature.
Second Place – Montrose – Alyssa Bernard, Amanda Ramsey, Alicia Town, Allia Town – Sexual Assault PSA.
Third Place – Rogers City – Megan Brege, Heather Hentkowski, Ally Streich – Rogers City Girls Basketball Season Preview.
Best Single Camera Production with PlayOn! Graphics
First Place – Montrose - Trey Schmitz, Andrew Morley, Eric Vandefifer – Girls Soccer match vs. Hemlock.
Second Place – Rogers City – Brendan Koss, Sarah Meredith – Football game vs. Rudyard.
Third Place – Rogers City – Chandler Beland, Josh Foster – Girls Volleyball match vs. Posen.
Best Use of PlayOn! Graphics/Software
First Place – Montrose – Eric Vandefifer, Trey Schmitz, Andrew Morley, Griffin Powell, Bradley Payne – Boys Basketball game vs. Goodrich.
Second Place – Montrose – Eric Vandefifer, Trey Schmitz, Andrew Morley – Girls Basketball game vs. Lake Fenton.
Third Place – Rogers City - Victoria Bullock, Zachary Myers – Football game vs. Hillman.
The School Broadcast Program, powered by PlayOn! Sports, is a platform which schools can utilize to reach members of their community about activities taking place in their buildings, providing recognition for students while at the same time giving them hands-on opportunities to gain broadcasting experience and providing schools an opportunity to realize additional revenues for their programs.
Schools interested in becoming a part of the School Broadcast Program should contact John Johnson at the MHSAA Office.