Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Tournament Attendance Tops 1.4 Million
September 17, 2013
By Geoff Kimmerly
Second Half editor
The 2012-13 school year marked the sixth straight that attendance at Michigan High School Athletic Association postseason tournaments totaled more than 1.43 million fans, with attendance at girls tournaments topping 430,000 for the fourth straight year.
Total attendance for 2012-13 was 1,433,356 fans, with 1,002,663 at boys tournaments and 430,693 spectators at girls tournaments. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
Girls tournament attendance first topped 400,000 for a school year in 2008-09, then rose over 430,000 for the first time the following year. Helping fuel the total in 2012-13 was a record crowd of 25,290 for competitive cheer (District, Regional and Final rounds combined), and also a record attendance of 12,508 for the girls and boys bowling tournament.
Total attendance did dip slightly in 2012-13, down from 1,479,152 the year before, a drop of 3.1 percent and the lowest since 2006-07. However, four sports joined cheer and bowling with attendance increases from 2011-12 – girls basketball up 4.8 percent to 166,153 fans, gymnastics up 16.8 percent to 2,290, team wrestling up 1.2 percent to 28,863 and ice hockey up 6.5 percent with 59,037 fans this past season.
Football again was the most attended tournament for the sixth consecutive year with 397,944 fans in 2012 – although that represented a 7.3 percent drop from the 2011 playoffs. However, the Regional (5.6 percent) and Semifinal (6.3) rounds both saw increases in fans from the previous season.
Similarly, boys basketball again was second in attendance with 318,325 fans, despite a 1.4 percent decrease from 2011-12. However, the District, Regional and Quarterfinal rounds showed a combined increase of 2.4 percent over the previous season. Girls basketball attendance increased in every round from 2011-12 for an overall increase of 4.8 percent. The Finals weekend total, including semifinals and championship games for each class, was 19,003, the highest since 1992-93.
Girls lacrosse total attendance dropped 9.7 percent to 5,009 fans, but still totaled its second most as an MHSAA sport and set records for Semifinals (1,027) and Finals (1,171) attendance. Volleyball attendance (96,151) remained above 96,000 fans for the fourth consecutive year despite falling 3.2 percent from its 2011-12 record high. Girls soccer dropped less than half a percent from 2011-12 to 26,836 fans, but set a Regional round record with 10,574.