Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
'Officiate Michigan Day’ to Draw 1,100
July 23, 2013
More than 1,100 Michigan High School Athletic Association officials are scheduled to attend “Officiate Michigan Day” on Saturday, July 27, at the DeVos Place Convention Center in Grand Rapids, where they will receive training from 40 of the best in the officiating field.
Officials representing the amateur, collegiate and professional ranks will speak and provide training during four instructional workshops throughout the day plus additional sessions mid-day and at the end of the afternoon. “Officiate Michigan Day” is the kickoff event to the National Association of Sports Officials’ (NASO) annual Sports Officiating Summit, which will follow July 28-30 in Grand Rapids.
MHSAA Executive Director John E. “Jack” Roberts and Barry Mano, founder and president of NASO, will give the opening address. Four-time Super Bowl official Jerry Markbreit will speak to close the event. Four instructional sessions will focus on sport-specific training in officiating the following: baseball, basketball, competitive cheer, football, gymnastics, lacrosse, ice hockey, soccer, softball, track & field, volleyball and wrestling.
“We’re expecting this to be one of the largest gatherings of sports officials ever held in the United States,” said MHSAA assistant director Mark Uyl, who oversees the association’s officials program. “It will be a historic day of learning and training for our officials.”
Among scheduled clinicians are current National Basketball Association officials Joe Crawford and Bill Kennedy, NCAA National Coordinator of Volleyball Officials Joan Powell, National Hockey League Senior Vice President and Director of Officiating Terry Gregson and official Dan O’Halloran, and National Football League officials Perry Paganelli, Carl Paganelli, Jr., and Dino Paganelli. All three Paganellis have officiated Super Bowls, and O’Halloran is coming off working his fourth straight Stanley Cup Final. Crawford and Kennedy both officiated during the recent NBA Finals, and Powell also served as team leader of the U.S. women’s national volleyball team that won the silver medal at the 2008 Olympics.
“Officiate Michigan Day” is open to all officials, including those not registered with the MHSAA, and cost to attend is $35. It is recommended officials sign up online by 5 p.m. Thursday, July 25. Click to register for the conference or see the schedule and list of presenters and clinicians.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract approximately 1.6 million spectators each year.