Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
MHSAA's Westdorp Recognized by NFHS
January 15, 2013
Michigan High School Athletic Association assistant director Kathy Vruggink Westdorp has been named 2013 Coach Educator of the Year by the National Federation of State High School Associations (NFHS).
Westdorp developed and continues to direct the MHSAA Coaches Advancement Program (CAP), a six-level educational regimen that aids coaches in their growth and development as they advance in the field of educational athletics.
Nearly 5,800 coaches have completed at least the first-level CAP unit since the program’s inception during the 2004-05 school year. More than 1,000 coaches have advanced at least through the program’s fourth level.
A former principal, athletic director, teacher and coach in the Grand Rapids area, Westdorp oversees the program and personally presents many of the CAP units.
“Kathy Westdorp is the heart and soul of our coaches education efforts,” said John E. “Jack” Roberts, executive director of the MHSAA. “She is very deserving of this recognition.”
Delivery to Michigan’s current and prospective interscholastic coaches is done in two ways. First, presenters trained and evaluated by Westdorp travel the state to provide programs, which are coordinated by schools, school districts, leagues and coaches associations. Or, after faculty training and with Westdorp’s regular evaluation, colleges and universities in Michigan are licensed to present up to five levels of CAP through their undergraduate or graduate studies.
All aspects of CAP are administered from the MHSAA office under Westdorp’s direction. This includes the arrangements for continuing education credits through the State Department of Education, as well as liability insurance and an online newsletter for all coaches who complete CAP units.
Westdorp joined the MHSAA in 2004 after serving as principal at Grand Rapids Forest Hills Central High School. She also previously served as athletic director at Grand Rapids Creston and as director of health and wellness programs for Grand Rapids Public Schools, taught at Grand Rapids Central and has coached basketball, field hockey, gymnastics, track and field and volleyball. Westdorp is a past president of the Ottawa-Kent Conference and a past recipient of the MHSAA’s Women in Sports Leadership Award.
The NFHS Coach Educator Award is presented annually to an individual who has exemplified passion and leadership for the promotion of coach education at the local, state and national levels. Nominations are considered by the NFHS Coach Education Committee, and the recipient is approved by the NFHS Board of Directors.