Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
MHSAA Names new SAC members
May 1, 2012
Eight student-athletes who will be juniors at their schools during the 2012-13 academic year have been selected to serve a two-year term on the Michigan High School Athletic Association’s Student Advisory Council.
The Student Advisory Council is a 16-member group which provides feedback on issues impacting educational athletics from a student’s perspective, and also is involved in the operation of Association championship events and other programming. Members of the Student Advisory Council serve for two years, beginning as juniors. Eight new members are selected annually to serve on the SAC, with nominations made by MHSAA member schools. The incoming juniors will join the group of eight seniors-to-be appointed a year ago.
Selected to begin serving on the Student Advisory Council in 2012-13 are: Ryan Fischer, Grandville; Emileigh Ferguson, Bear Lake; Kristen Law, Bloomfield Hills Andover; Madeleine Martindale, Lake Orion; Kiersten Mead, Saginaw Swan Valley; Zachary Nine, Pinconning; Coby Ryan, Manistique; and Hayden Smith, Hamilton.
The first Student Advisory Council was formed for the 2006-07 school year. Members have represented 48 schools from 29 leagues plus independent schools that do not play in a league. Combined, the new appointees have participated in 14 MHSAA sports, and all eight will be the first SAC members from their respective schools.
The Student Advisory Council meets six times each school year, and once more for a 24-hour leadership camp. In addition to assisting in the promotion of the educational value of interscholastic athletics, the council discusses issues dealing with the 4 S’s of educational athletics: scholarship, sportsmanship, safety (including health and nutrition) and the sensible scope of athletic programs. There also is a fifth S discussed by the group -- student leadership.
This school year, the Council created and also judged the inaugural “Battle of the Fans” contest as a way to promote positive sportsmanship.
The new additions to the SAC will join the Class of 2013 members who were selected a year ago: Abigail Radomsky, Kalamazoo Hackett Catholic Central; Matthew Freeman, Owosso; Carly Joseph, Pontiac Notre Dame Prep; Ellesse Lehman, Portland St. Patrick; Kyle Short, Rockford; Evan Lamb, Rogers City; Thye Fischman, Vandercook Lake; and Taylor Krumm, Walled Lake Central.