Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Welcome to the Second Half
January 27, 2012
More than 750 high schools are members of the Michigan High School Athletic Association. And every team in every community has a story.
“Second Half” is our place to tell them.
Combined with our parent site MHSAA.com, and our broadcast home MHSAA.tv, “Second Half” completes our picture of the best Michigan high school sports have to offer.
With MHSAA.com, “Second Half” is the home of a growing number of schedules, scores, league standings and tournament information for our sports – but also much more. Now, we’ll look to provide visitors with the stories behind the scores.
You’ll find the report of a rare feat or the achievement that rallied the town. Behind-the-scenes looks at what we do at the MHSAA and what goes into 28 Finals tournaments each school year. We tell the inspiring tales of overcoming large obstacles, and the simple ones of lessons learned just by being a part of school sports. They’re the kind of stories all of us can relate to and enjoy, no matter where we live and which teams we support.
Michigan is the 10th-largest state in the nation. There are more than 58,000 square miles of land, and by vehicle it’s 625 miles from Calumet High School near the tip of the Keweenaw Peninsula to Bedford High on the southeastern border with Ohio. Nearly 10 million people live, work and play here. MHSAA tournament events alone attract 1.6 million spectators each year.
With “Second Half”, we aim to make our state a little smaller.
If you like something we’re doing, let us know. If you’d like to see something else, I’d love to hear about it. My contact information is at the right of this screen, and my e-mail address is [email protected]. I look forward to hearing from you – and telling the entire state about the great things you’re doing.
--Geoff Kimmerly