Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
MHSAA ‘AD Connection Program’ Debuts with Start of 2023-24 School Year
By
Geoff Kimmerly
MHSAA.com senior editor
August 7, 2023
A first-of-its-kind mentorship program is greeting more than 100 first-time high school athletic directors who are officially beginning their tenures at Michigan High School Athletic Association member schools with the start of the 2023-24 school year.
The “AD Connection Program” has matched those first-year high school athletic directors with one of eight mentors who have recently retired from the field and will now provide assistance as those new administrators transition to this essential role in school sports.
A total of 102 first-year high school athletic directors are beginning at MHSAA schools, meaning a new athletic administrator will be taking over at nearly 14 percent of the 750 member high schools across the state. Athletic director turnover at MHSAA high schools has reached 10 percent or more annually over the last few years, and it’s hoped that this additional mentorship will support athletic directors adjusting to the high pace and responsibilities of the position for the first time.
The AD Connection Program will build on training received at the required in-service program all new athletic directors must attend each fall. There is also a strong connection to programming from the Michigan Interscholastic Athletic Administrators Association (MIAAA), the professional development organization for the state’s athletic administrators.
"When you crystalize it, the AD Connection Program is an attempt for us to give a true year-long in-service to new athletic directors with people who have done it,” said MHSAA Assistant Director Brad Bush, who is coordinating the program and joined the MHSAA staff in January after more than two decades as an athletic administrator at Chelsea High School. “This also connects new ADs with a larger professional group, and it will culminate in March at the annual MIAAA conference, where there will be several face-to-face meetings with all ADs.
“These mentors are meant to become that first-year AD’s go-to person.”
Mentors will conduct frequent meetings with their cohorts. They also will meet monthly (or more) with each first-time athletic director individually via zoom, and at least once during the academic year face-to-face at the mentee’s school.
The eight mentors, noting their most recent schools as an athletic director, are Chris Ervin (most recently at St. Johns), Brian Gordon (Royal Oak), Sean Jacques (Calumet), Tim Johnston (East Grand Rapids), Karen Leinaar (Frankfort), Scott Robertson (Grand Haven), Meg Seng (Ann Arbor Greenhills) and Wayne Welton (Chelsea). Leinaar also will serve as the AD Connection Program’s liaison to the MIAAA, which she serves as executive director.
High school practices at MHSAA member schools may begin today, Monday Aug. 7, for the nine fall sports for which the MHSAA sponsors a postseason tournament. The AD Connection Program was approved by the MHSAA Representative Council during its annual Winter Meeting on March 24.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.3 million spectators each year.
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