Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
MHSAA Senior Assistant Director Frushour to Receive NFHS Citation
By
Geoff Kimmerly
MHSAA.com senior editor
January 23, 2026
Andy Frushour, a senior assistant director for the Michigan High School Athletic Association, is one of eight high school association leaders who has been selected to receive a Citation from the National Federation of State High School Associations (NFHS) during this summer’s annual meeting.
The Citation is one of the NFHS’ highest honors and recognizes recipients for their contributions to the NFHS, state high school associations, athletic director and coaching professions, the officiating avocation and fine arts/performing arts programs.
Frushour is in his 25th year at the MHSAA and currently directs the association’s efforts in marketing, girls and boys soccer, and student services. His tenure has been most notably defined by his leadership in making the MHSAA a national trendsetter in digital initiatives and communication, and he has spearheaded several pioneering efforts to bring student voices into decisions affecting their activities.
After beginning his tenure in the communications department, Frushour created the MHSAA’s marketing and brand team – which remains unique among state associations and aims to tell the story of school sports. The team tackles everything from media communications, sports information, website content and social media to ticketing, corporate sales and merchandise. As part of his digital branding contributions, Frushour has served as the lead contributor on every website redesign since 1999, created the Michigan Power Rating (MPR) formula now used for seeding in eight MHSAA Tournament sports, and led Michigan’s efforts to exclusively use digital tickets for postseason events.
“Sometimes the most valuable player on a baseball team is the utility player – somebody who plays but also excels at a number of different positions. For the last 25 years, Andy clearly has done that – from student leadership, to running a sport, to branding, to business decisions,” MHSAA Executive Director Mark Uyl said. “He’s someone who is competent, respected and has become a huge part of MHSAA history during his 25 years with us.”
Frushour also has steered the MHSAA to adopt a more prominent focus on students through the creation of several popular programs, including the Student Advisory Council, a series of annual interactive sportsmanship summits and captains clinics, and the Battle of the Fans student section competition. Building off that work, he has developed and created four free NFHS Learn courses geared toward team captains.
Frushour also has served on NFHS committees for soccer, student services, summer meeting and strategic planning, and spoken at several summer meetings and one NFHS winter meeting, and at the National Athletic Directors Conference.
After graduating in 1995 from Mason High School (Mich.) – where he played baseball and golf – Frushour attended Hope College, where he majored in business administration and minored in communications, graduating in 1999. He received an MBA in sports business from Arizona State in 2003.