What's My Why: Official Brian Kennedy
November 11, 2026
Brian Kennedy, Highland Township
Kennedy is into his sixth school year as an MHSAA-registered official, currently for football, volleyball and basketball. He also has officiated baseball and softball the last four seasons.
When people ask me why I spend my nights and weekends officiating high school sports, the answer is pretty simple. I do it for the kids.
Every single student-athlete who puts on a jersey and steps on the court or the field has worked hard to get here. They put in the hours. They sweat. They play with passion.
And because they give everything they have to the game, they deserve our very best. They deserve a safe, fair, and competitive environment to learn life lessons. I put on this uniform because these kids deserve a game that’s called right. That’s my why.
“What’s My Why” is a weekly feature telling the stories of MHSAA-registered officials in their own words. If you’re an MHSAA official and would like to share your reason why, please submit a 15 to 45-second video, taken horizontally, to director of officials Sam Davis at [email protected].
What's My Why
Nov. 4: Laura Roberts, East Lansing - Watch
Oct. 28: Ryan Wilkinson, Bath - Watch
Oct. 21: Stacey Swiatlowski, Ludington - Watch
Oct. 14: Joe Popiel, Spring Lake - Watch
Oct. 8: Shawn Ballor, Alpena - Watch
Oct. 1: Tim Erickson, Rockford - Watch
Sept. 23: Patricia Treman, Grand Rapids - Watch
Sept. 16: Tony Bertuca, Coloma - Watch
Sept 9: Jenna Schroeder, Berkley - Watch
Sept. 2: Joey Crawford, Newton Square, Pa. - Watch
Aug. 26: Ron Torbert, Hanover, Md. - Watch
Aug. 19: Kari Seitz, Mill Valley, Calif. - Watch
Aug. 13: Mike Pereira, Sacramento, Calif. - Watch
Aug. 5: Dino Paganelli, Wyoming - Watch
Aug. 3: Stacy Smith, Caledonia - Watch
July 22: Jason Nickleby, Lake Elmo, Minn. - Watch
July 15: Sam Davis, Lansing - Watch
July 9: Candace Cox, Quincy - Watch
July 1: Robert Williams, Redford - Watch
June 24: Will Godfrey, Jackson - Watch
June 19: Jarrett Skorup, Midland - Watch
June 12: Brady Driver, Sturgis - Watch
June 8: Cindy Tyzo, West Bloomfield - Watch
June 3: Jeff Spedoske, DeWitt - Watch
June 1: Mike Carrier, Commerce Township - Watch
May 27: Stan Wright, Warren - Watch
May 26: Murray Rose, Zeeland - Watch
May 22: Mike VanLaan, Alto - Watch
May 18: Clint Abbott, Newaygo - Watch
Be The Referee: Sideline Safety
November 12, 2019
This week, MHSAA officials coordinator Sam Davis explains the expectation for sideline safety concerning officials, coaches and team personnel who occupy this area of the football field.
Be The Referee is a series of short messages designed to help educate people on the rules of different sports, to help them better understand the art of officiating, and to recruit officials.
Below is this week's segment - Sideline Safety - Listen
Safety in football continues to be a hot topic. We have talked previously here about rules that have improved player safety. Today we’re going to focus on the adults - specifically coaches and officials that work at the sideline area just in front of the team box.
The rules require that from the time just before the snap until the end of the play, all coaches and team personnel must be completely out of the 6-foot safety zone located in front of the team box at each sideline. This then gives the official plenty of room to work unimpeded in either direction.
Now as soon as the play ends, coaches can move into this area to instruct their players or send in the next play and then move back prior to the next snap.
Past editions
Nov. 7: Officials Playlist - Listen
Oct. 31: Most Important Line - Listen
Oct. 24: Automatic 1st Downs - Listen
Oct. 17: Catch Momentum - Listen
Oct. 10: Golf Rules Changes - Listen
Oct. 3: No Tackle Box - Listen
Sept. 26: You Make the Overtime Call - Listen
Sept. 19: Swimming Finishing Touch - Listen
Sept. 12: Curbing Gamesmanship By Substitution - Listen
Sept. 5: Football Safety Rules Changes - Listen
Aug. 29: 40-Second Play Clock - Listen