What's My Why: Official Brian Kennedy
November 11, 2026
Brian Kennedy, Highland Township
Kennedy is into his sixth school year as an MHSAA-registered official, currently for football, volleyball and basketball. He also has officiated baseball and softball the last four seasons.
When people ask me why I spend my nights and weekends officiating high school sports, the answer is pretty simple. I do it for the kids.
Every single student-athlete who puts on a jersey and steps on the court or the field has worked hard to get here. They put in the hours. They sweat. They play with passion.
And because they give everything they have to the game, they deserve our very best. They deserve a safe, fair, and competitive environment to learn life lessons. I put on this uniform because these kids deserve a game that’s called right. That’s my why.
“What’s My Why” is a weekly feature telling the stories of MHSAA-registered officials in their own words. If you’re an MHSAA official and would like to share your reason why, please submit a 15 to 45-second video, taken horizontally, to director of officials Sam Davis at [email protected].
What's My Why
Nov. 4: Laura Roberts, East Lansing - Watch
Oct. 28: Ryan Wilkinson, Bath - Watch
Oct. 21: Stacey Swiatlowski, Ludington - Watch
Oct. 14: Joe Popiel, Spring Lake - Watch
Oct. 8: Shawn Ballor, Alpena - Watch
Oct. 1: Tim Erickson, Rockford - Watch
Sept. 23: Patricia Treman, Grand Rapids - Watch
Sept. 16: Tony Bertuca, Coloma - Watch
Sept 9: Jenna Schroeder, Berkley - Watch
Sept. 2: Joey Crawford, Newton Square, Pa. - Watch
Aug. 26: Ron Torbert, Hanover, Md. - Watch
Aug. 19: Kari Seitz, Mill Valley, Calif. - Watch
Aug. 13: Mike Pereira, Sacramento, Calif. - Watch
Aug. 5: Dino Paganelli, Wyoming - Watch
Aug. 3: Stacy Smith, Caledonia - Watch
July 22: Jason Nickleby, Lake Elmo, Minn. - Watch
July 15: Sam Davis, Lansing - Watch
July 9: Candace Cox, Quincy - Watch
July 1: Robert Williams, Redford - Watch
June 24: Will Godfrey, Jackson - Watch
June 19: Jarrett Skorup, Midland - Watch
June 12: Brady Driver, Sturgis - Watch
June 8: Cindy Tyzo, West Bloomfield - Watch
June 3: Jeff Spedoske, DeWitt - Watch
June 1: Mike Carrier, Commerce Township - Watch
May 27: Stan Wright, Warren - Watch
May 26: Murray Rose, Zeeland - Watch
May 22: Mike VanLaan, Alto - Watch
May 18: Clint Abbott, Newaygo - Watch
Be the Referee: Trickery & Communication
October 24, 2018
This week, MHSAA officials coordinator Sam Davis explains a key piece of communication that takes place between football referees and coaches during pregame.
Be The Referee is a series of short messages designed to help educate people on the rules of different sports, to help them better understand the art of officiating, and to recruit officials.
Below is this week's segment – Trickery & Communication - Listen
One of the long-time strategies in the game of football is deception. It has lots of other names, and most often goes these days by the name of trickery. Catching an opponent off-guard can break a game wide open. But catching the officiating crew off-guard is something you don’t want to have happen or else your big play may be blown dead inadvertently.
That’s why during the pre-game meeting the officiating crew has with each head coach, one of the questions that will be asked is – “Coach, do you have any trick plays we should be watching for?” And coaches, who are usually tight lipped about a lot of their strategies, will be very open and describe in detail anything fancy that’s in the playbook for that game.
This type of communication gets coaches and officials on the same page and ensures that when trickery comes visiting, only the opponents are surprised.
Past editions
October 18: Punts & Missed Field Goals - Listen
October 11: What Officials Don't Do - Listen
October 4: Always 1st-and-Goal - Listen
September 27: Unique Kickoff Option - Listen
September 20: Uncatchable Pass - Listen
September 13: Soccer Rules Change - Listen
September 6: You Make the Call: Face Guarding - Listen
August 30: 40-Second Play Clock - Listen
August 23: Football Rules Changes - Listen