Powerful Voice for High School Sports
December 19, 2014
By Geoff Kimmerly
Second Half editor
Paul Carey was home from the U.S. Army only a few months and just shy of 25 years old when Beal City embarked on its first trip deep into the MHSAA boys basketball tournament.
On the call for local radio station WCEN from gyms at Saginaw Arthur Hill and Lansing Sexton, Carey served as the voice of the previously “laughable” Aggies as they reached the Class D Semifinals before falling just six points short of playing for the title.
“All of Beal City emptied out. They’d never had anything before,” Carey recalled during his annual Thanksgiving weekend visit to the MHSAA Football Finals at Ford Field. “When I got home, within the next two weeks I got a letter from every citizen of Beal City thanking me for broadcasting their games. That’s the kind of appreciation that meant so much.”
During 42 years on the airwaves, Carey was best known as a voice of the Detroit Tigers bounding out of transistor radios all over Michigan, thanks to WJR’s powerful signal.
But for the state’s high school sports community, his legacy is similarly memorable as the voice of the longtime football and basketball scoreboard show and a voter for various all-state teams and wire polls over the decades.
Now 86 and retired since 1991, Carey remains a regular during the first day of the Football Finals, taking in games he broadcast for the MHSAA during the late 1970s and that continue to hold his eye as they have for more than a half-century.
“It was a passion of mine. High school sports always has been,” Carey said. “I think because my dad was a high school coach, and teacher initially, and my brother was a high school coach and teacher, I just grew up in families that appreciated coaching and athletics. I was not a great athlete, but it kept my hand in following sports that way.”
Now, the scores
Carey partnered with Ernie Harwell for Tigers radio broadcasts from 1973-91, including during the march to the 1984 World Series championship. He was named Michigan Sportscaster of the Year six times and to the Michigan Sports Hall of Fame in 1992.
But Carey’s early career included sitting on top of a car, plugged into a phone pole, for a Sacred Heart football game at old Fancher Field just a few blocks from his family’s Mount Pleasant home. Among many more accolades are a Distinguished Service Award from the Michigan High School Coaches Association and a place in the Basketball Coaches Association of Michigan Hall of Fame.
In fact, the start of his weekly announcing of statewide football and basketball scores preceded his baseball career by 16 years and ended two months after he announced his final professional out.
The Michigan High School Scoreboard show was a staple of WJR’s late Friday nights from 1957-91. Carey would read every score he could collect from a variety of sources, often organized by league and with state rankings and context mixed in.
His idea came from something similar read by Len Colby for Kalamazoo’s WKZO. Carey’s brother Terry was coaching at Niles during the second half of the 1950s, and he and other coaches would get together to listen to the Friday night scores from the southwestern part of the state.
Carey, who left WKNX in Saginaw for WJR in 1956, explained to then-sports director Bob Reynolds that the station’s strong signal could provide for a truly statewide scoreboard experience.
Carey then connected with Edgar Hayes of the former Detroit Times, who gave the OK for Carey to call the paper on Friday nights to get scores from the Detroit metro area. For the rest, Carey relied on wire services – there were three at the time – who relied on newspapers from all over Michigan to call in scores over the course of an evening.
Before every Friday during high school football season – and later Tuesdays and Fridays during boys basketball season – Carey typed up lists of games based on schedules in the newspaper, with spaces to add scores. More than a few times, Carey raced down a back ramp at Tiger Stadium after a Friday night game, back to the WJR studio, with 15 minutes to prep for the show’s 11:30 p.m. start.
“If the Flint Journal, the Grand Rapids Press, the Traverse City paper didn’t call in scores to the AP, then I was out of luck too. And that happened all the time,” Carey said. “I would call back occasionally, say, ‘Did you get anything more?’ It was a rat race.”
The show originally was set for 10 minutes and then extended to 15. American Airlines sponsored a record show that followed, and Carey’s scoreboard show had a sponsor only once in 35 years. Finishing up on time was expected, even with more than 200 scores to read.
But Carey said he always went 20 minutes, sometimes 25.
“Because I wasn’t done. I just kept right on going,” Carey said. “Jay Roberts did the all-night show most of the time, and he was patient with me. He didn’t say too much on the air about ‘that guy ahead of me took all of my time.’”
Carey continued the “rat race” until his final scoreboard show, Dec. 20, 1991. He retired from WJR at the end of that calendar year. And it's important to note: Carey was never paid a dime extra for doing the program. .
“I think Paul is really just a sports fan, and that came across to the listener on his broadcasts,” MHSAA historian Ron Pesch said. “Paul would gather as much as possible off the wire. He'd interject if scores were missing from sections of the state. Press polls from the Free Press, News, AP and UPI were big, so he could point out close calls and upsets.
“He provided immediacy, or the closest thing to it in the days before cable TV and the Internet, and because of his scoreboard show, you could get the results before the morning paper. For listeners, he brought life to something as simple as game scores.”
First team all the way
Carey, who resides in Rochester, also served as the engineer on Tigers broadcasts for 16 years, through 1990. He broadcast Pistons games on the radio for six seasons and did the first broadcast of a Central Michigan University football game, in 1949.
Harry Atkins, covering Detroit’s teams while with The Associated Press for 29 years including the last 21 as its sports editor for Detroit, took note of his colleague's hard work – and especially that Carey was one of few broadcasters who was a journalist in addition to a voice.
That made Carey's other major role in high school sports a natural fit.
Atkins split The Associated Press all-state selection panels for football and basketball into 11 regions, and Carey represented the Detroit area for a number of years. He also was a longtime voter in those sports' weekly polls.
“Paul is just that kind of guy. He thought it was important and he made time in his busy schedule to do it,” Atkins said “And it had an impact on the other 10 voters on the All-State panels, too.
“Some of them were from small out-state newspapers or radio or TV stations. Yet every one of them knew who Paul Carey was. And when he spoke, of course, with what often is called "The Voice of God," those voters paid attention.”
And he still does, as well.
At the end of each fall, Carey still puts together a compilation of the three high school all-state football teams – Associated Press, Detroit Free Press and Detroit News – and files them with years of research and results.
“It’s important to me. Nobody sees it but me, but I get a certain kick,” Carey said. “Once in a while I’ll see a kid playing at Central, Western or (Michigan) State or Michigan, and they’ll say he came from Clawson. I’ll go into my all-state collections, say that would’ve been 2009 he played, and I find a name.”
In addition to the Football Finals on WJR, Carey was part of the Baseball Finals broadcasts into the early 1990s, continuing to contribute even after his retirement from his fulltime gig.
He spent high school games over the years sitting next to legends like the Free Press’ Hal Schram and remembers when current Free Press longtime scribe Mick McCabe was just a rookie. One of Carey's final broadcasts was a 1992 Baseball Final with his nephew Mike Carey, who continues to broadcast MHSAA championship games to this day.
“I am eternally grateful to Paul Carey. His contribution to high school sports in Michigan has been great and significant,” Atkins said.
“We are lucky to have him.”
PHOTO: Paul Carey (left) and nephew Mike Carey broadcast the MHSAA 1992 Class D Baseball Final between Hillman and Athens for PASS.
Johnson Served as Storyteller, Guardian
By
Geoff Kimmerly
MHSAA.com senior editor
January 5, 2021
Promoting the value – and values – of school-based sports.
No statement more completely, or succinctly, explains the mission of the Michigan High School Athletic Association.
Those words were sparked in the mind of John Johnson, and also might best describe his work for the MHSAA over more than three decades – which concluded with his retirement Dec. 18.
Johnson’s official title for most of his tenure was communications director, by which he designed and delivered the message of the MHSAA’s work. A more suitable title might have been “guardian” – Johnson in 1987 joined the then 62-year-old organization and became keeper and protector of all the MHSAA had been and was becoming under its recently-hired executive director, Jack Roberts.
More than 33 years later, “JJ” has stepped away as the pioneer in his field and having impacted multiple generations of Michigan high school and middle school athletes in ways that will continue. Whether as the coiner of memorable slogans, the voice explaining the nation’s first elaborate sportsmanship effort or detailing the MHSAA’s work for its schools during tougher times, or simply as the narrator passing on some of the good stories the bubble up from every season, Johnson daily worked to keep those who follow school sports in the know.
“Being the voice, and having to be the face a lot, is something that came with the territory – somebody had to be the storyteller. And while you can be prideful about that, the important thing is still the story,” Johnson said. “I’ve said it a lot: I was the lucky guy who got the job. Because the story was there to be told, the work was there to be done.”
Thousands upon thousands of times over the years, Johnson did that work with enthusiasm and grace. Most visibly, it came in front of a TV or radio microphone, or as quoted in your local newspaper and media nationwide. He has been the drive behind the MHSAA championship games watched annually on TV and online, and the messenger via various campaigns delivering the good news of why school sports are vital for kids and communities.
Serving as that storyteller, Johnson has never been one to tell much of his own. But there is no shortage of storytellers who have benefitted from Johnson’s wisdom and tutelage over the years – and we were enable to enlist a few to paint a more vivid picture as we recount at least a glance of what Johnson has meant to the MHSAA and its schools over these many years.
***
“The measure of all of us is what we leave behind. Those with whom we’ve been in contact. Those we’ve lifted up along the way. And by that measure, we are witnessing the end of a spectacular career. I’ll take away from all the exchanges, the ready smile, the encyclopedic knowledge that JJ possessed and the sense of calm within the frenzy. It was invaluable to those who popped into his world only a few times a year. John Johnson has left very large shoes in East Lansing.”
– John Keating, longtime FOX Sports Detroit anchor and host for many MHSAA Football and Basketball Finals
***
First and 1 of a Kind
Jack Roberts became the fourth full-time executive director of the MHSAA during the summer of 1986. He brought an emphasis on communication, and “communications director” became the first position he created in East Lansing.
Johnson in 1987 became that first communications specialist at the MHSAA, beginning a long last stop during a run in sports that Johnson began as a student at Mount Pleasant Sacred Heart, about an hour’s drive north of Lansing.
Johnson hadn’t played sports at Sacred Heart, but had taken part in just about every other way possible for a student. He was a team manager, statistician, student trainer, and picked up part-time sports writing work at the former Mt. Pleasant Daily Times. He wrote a series while still in high school on the creation of the MHSAA football playoffs, which were set to kick off in 1975, and that series was syndicated among the newspapers in the Daily Times’ chain. As a student, Johnson moved on to Michigan State University where he majored in journalism, and again he was published and syndicated by the Daily Times – this time for a series on how game officials were being trained by state associations, including the MHSAA.
That series foreshadowed the work he would take up a decade later – it closed with a piece on poor spectatorship toward officials. (Coincidentally, the collection of stories had been clipped and saved by the MHSAA executive director at the time, Vern Norris. The file found its way to Roberts, who eventually found out he had just hired the author.)
Also having served as a student assistant in the MSU sports information office, Johnson began his communications career at Albion College in 1978 as an assistant in the college relations office with responsibility for publicity for the college’s 17 athletic teams. (He didn’t graduate from MSU until 1979, but received two days off per week to get back to East Lansing for classes. He also served as a radio voice for Albion High games on the side.) Johnson moved on to brief stints in the news department with WITL Radio in Lansing and as an intern in the Office of Public Affairs at Ferris State University before landing with the Western Michigan University sports information department as an assistant director.
That led to a three-year stint as an assistant sports information director at Indiana University, where his responsibilities included serving as SID for coach Bobby Knight’s men’s basketball program. Johnson also assisted with press operations at the 1984 U.S. Olympic Basketball Trials hosted by IU. Johnson then left Indiana in January 1986 for a promotions position at Michigan Farm Bureau.
Six months later, his eventual journey to the MHSAA accelerated.
Roberts was hired during the summer of 1986, and not long after he asked MSU sports information director Nick Vista who had been his best student assistant of the past decade. The answer: John Johnson.
Johnson and Roberts met multiple times over the next many months, and Roberts made his choice.
“From the first moment I sat down with Jack Roberts, I knew I wanted to be here,” Johnson said. “The way he talked so passionately about high school sports, and the values of high school sports. … I saw the opportunity to take Jack’s vision and run with it.”
The day before the announcement of Johnson’s hire was to be made, Roberts asked Johnson to come with him to Grand Rapids to watch South Christian basketball star Matt Steigenga (later of MSU and the NBA) – but Johnson couldn’t go because his wife Suzie had gone into labor with their first of two children.
But a little more than a month later, Johnson started at the MHSAA on April 1 – and that came with plenty of jokes on its own.
Yet while Johnson had to miss that trip to Grand Rapids, he and the executive director would get plenty of car time together – to the benefit of the MHSAA’s member schools. To introduce themselves to statewide media, Roberts and Johnson did a driving tour to visit all of them, touring their offices, talking to them about MHSAA initiatives and asking how Association staff could better assist the media in its work. Those drives also allowed them to dream up together “the kinds of things that were unveiled over time,” Roberts recalled.
“We talked so much those first 15 years, we could intuit each other’s thinking the last 15 years,” added Roberts, who retired from the MHSAA in 2018. “We didn’t spend nearly as much time together, but we didn’t need to.”
***
“John Johnson has positively influenced so many more people than he knows and more than anyone realizes. It starts with the thousands and thousands of people who have been able to watch high school sports on the web throughout Michigan. Live-streaming of games has really come to the forefront due to the pandemic, but he was on top of this innovation nearly a decade ago when it was just in the early idea stage. He has been the person who orchestrated and led the countless schools across the state who started streaming their games in the past several years.
“JJ has also impacted numerous student journalists who wanted to learn the craft by covering high school games. He has always been SO supportive of these aspiring broadcasters and writers and reporters, affording them the opportunities to cover high school championships on the biggest stages, and treating those students the same as their professional peers. The students got to be on the turf at Ford Field and in the postgame press rooms, even if their school's team wasn't involved in the game! All they had to do was ask for credentials, and he granted them time and time again.
“JJ's influence also touched those of us who work for the MHSAA in a freelance fashion at various championship events. He has helped so many of us become better communicators, announcers, statisticians, and more. He was always willing to provide feedback & opportunities to learn, and he served as our leader who was always accessible morning, noon, and night. He pushed us to be our best every game, just as the athletes were trying to be their best. It's been my pleasure to work for him as a PA announcer for several years now, and I tried to be perfect every single time because I knew he was listening and because I wanted to do well for him.”
– Roger Smith, advisor for Lake Orion High School’s nationally award-winning School Broadcast Program and public address announcer for MHSAA Finals
***
Telling the Story
In Roberts’ eyes, a few campaigns from his and Johnson’s time together stand out most.
• Promoting the Value – and Values of High School Sports. “I came in with “School Sports – the other half of education” but that wasn’t as good,” Roberts said. … (His words) caught our brand much better.”
• Good Sports are Winners. The MHSAA launched a sportsmanship initiative a few years into their tenures that was “unparalleled” nationally, per Roberts’ description. “Before sportsmanship was an 'in thing' to talk about, John and I were talking about it.” Johnson created all of the print and broadcast materials designed to promote improving sportsmanship, and his work helped make Michigan not just the leader but a voice nationally on the topic.
• Safer Than Ever. The campaign, stretching over much of the last decade, explained that high school football – for a variety of reasons – is safer than it has ever been. Johnson worked with the Michigan High School Football Coaches Association to build the messages and promote them at a time when injury fears were regularly headlining media coverage.
“John made our ideas visible and practical. People would put them together at the league level and school district level,” Roberts said.
“To narrow (his work) down to three is unfair to him because he did a thousand things.”
And in a number of roles. Johnson started as communications director, picking up along the way responsibilities in information technology, marketing, merchandising and more. Everything from daily media questions to maintaining the MHSAA record book (and serving on the National Federation of State High School Associations (NFHS) national record book committee) fell onto Johnson’s desk, and just about any message read at any game by a public address announcer was his work. His final years were as “all things broadcasting” as Johnson served as the MHSAA’s first director of broadcast properties – an all-encompassing title that included all-encompassing responsibilities.
The MHSAA provides video broadcasts of nearly all of its MHSAA Finals – including football and basketball with FOX Sports Detroit – and Johnson has navigated the growth of those opportunities. Same with the MHSAA Network’s audio offerings during championship events, and his voice has been heard weekly during “This Week in High School Sports” which is aired as part of programming by more than 100 radio stations statewide.
The most significant advance under his guidance over the last two decades has been the School Broadcast Program, begun for MHSAA schools during the 2008-09 school year. The MHSAA relied on that knowledge in playing a leading role last decade in the formation of the NFHS Network – the nationwide digital home for live and on-demand high school events – and it’s not unusual for Michigan SBP schools to broadcast upwards of 500 events per week via the network.
“What people don’t necessarily know is John is the pioneer in this field,” MHSAA Executive Director Mark Uyl said. “The way he shaped this job over the last 30 years has been extraordinary – and has become the model for the 49 other states.”
***
“I’m sure that with me, JJ had to do things he never had done with anyone else – I was pregnant three straight schools years. The accommodations for me, even as just a female, it was kinda crazy especially in the 1980s. But when I was pregnant, I couldn’t walk up stairs, and he always would make special concessions for me, (like to) try to find bathrooms for me. There were so many media, and there always had to be exceptions, but he always had to take special care for me, and I’m so thankful for what he did. We laugh about that stuff all the time.
“I remember too, I had a tragedy in my family one year, and I know he was busy at the Finals, but he took me (aside), sat there and cried with me and talked with me. He took time out of his way. He treated me professionally, like everyone else. But as a person, he has such a gift to connect with people.”
– Jane Bos, longtime prep sports editor for the Grand Rapids Press and 2008 recipient of MHSAA Women In Sports Leadership Award
***
More than Scratching the Surface
The work Johnson pioneered at the MHSAA goes on. Formerly a staff of one (with help from valuable volunteers including long-time postseason assistant Walter Dell) now includes a team of employees to handle the media relations, publications, broadcasting, marketing and other messaging needs.
While making the rules for school sports remains the top priority for the MHSAA, telling the story of their importance in students’ lives comes in a close second – and Johnson has written at least the first chapters of the book.
“It needed to be done; the Association had to take bigger steps into the communications world. And thanks to Jack Roberts, it did. I was the lucky guy who landed in the chair,” Johnson said.
But again, that is simply scratching the surface. We’ll end with longtime Detroit Free Press sportswriter Mick McCabe taking a last deep dive.
I first met John Johnson in the late fall of 1977.
He was a student at Michigan State and worked in the sports information office. I was a sports writer for the Detroit Free Press, covering MSU basketball, featuring JJ’s brother, Earvin.
Well, maybe Earvin and JJ weren’t exactly blood relatives, but they were both fun to be around and each had a profound effect on my life.
No, really.
When watching the Spartans back then you knew you were watching someone special, which is why they called him Magic.
No one ever used the word magic in describing JJ, but he was young and enthusiastic and sociable while he learned the tricks of the trade under the watchful eyes of Fred Stabley Sr. and Nick Vista, the absolute best sports information directors in the country.
That is why I knew JJ would be such a good fit at Albion College, which just so happened to be looking for an SID when JJ was graduating from MSU.
JJ was exactly what Albion needed and did an excellent job and soon JJ’s career was off and running.
Somewhere along the way JJ landed at Indiana University where Bob Knight learned to tolerate JJ. If you’ve ever met Knight and understand his relationship with other human beings, you know that is like saying JJ and Knight were besties.
That was reinforced in the spring of 1984 when I spent almost two weeks in Bloomington covering the U.S. men’s Olympic basketball trials and interacted with JJ on a daily basis.
In the spring of 1987 JJ accepted a job with the Michigan High School Athletic Association. It was a job that hadn’t existed before JJ came riding into town.
Jack Roberts was in his first year as the MHSAA’s executive director and JJ was one of his first hires. He was also one of his best.
JJ was hired as the MHSAA’s first communications director. Before JJ arrived the words “communication” and “MHSAA” had never been used together in the same sentence.
If a member of the media had a question for the MHSAA chances are good it would never be answered.
That changed the minute JJ was hired. If he didn’t know the answer, he got the answer for you. And if you needed to speak with someone about a particular question, JJ got you to that person.
It wasn’t JJ’s job to do our job for us, but the thing we didn’t want was for him or someone else from the MHSAA to get in the way of us doing our job.
Not only didn’t JJ get out of the way for us, he helped us and made our jobs easier with the way he ran communications for the MHSAA.
A few weeks ago, with JJ’s imminent retirement growing closer, someone asked me to describe the worst phone call I received from JJ, one in which he was irate with something negative I had written about the MHSAA.
Certainly, he assumed, over 34 years there had to be many such phone calls.
He was genuinely surprised to learn it never happened. Not even once.
JJ knew that the media has a job to do and his job didn’t require him to complain when something negative about the MHSAA was written. I’m certain it was a lesson he learned from Stabley and Vista, who operated the same way.
As far as I know, the only times JJ ever called a member of the media after a negative story was when the reporter had the facts wrong. His call just pointed out the errors and he left out the tongue lashing.
JJ was the consummate professional in doing his job and he did it better than anyone else.
There is no way I am going to describe JJ’s job performance at the MHSAA as magical, like Earvin’s, but it was pretty darn close.
PHOTOS: (Top) MHSAA Communications Director John Johnson kneels at midcourt at The Palace of Auburn Hills in 1990 having designed the floor for that year's Basketball Finals. (2) Johnson, middle, wears the headset during a playoff production. (3) Johnson, right, coordinated media, announcing and stat-keeping among other areas during MHSAA events at the Breslin Center. (4) Johnson, far left, stands with (from left) MHSAA public address announcers Roger Smith, Erik O. Furseth, Tony Coggins and Steve Miller during a Baseball/Softball Finals weekend. (5) Johnson walks the turf at Ford Field during a Football Finals. (Photos from MHSAA archives.)