One Community at a Time

July 24, 2012

In the northwest corner of Michigan’s Lower Peninsula there is a group of volunteers who are focusing on the character-building potential of youth and high school sports.  They are teaching the principles and recognizing the people that make character education happen frequently and by design, rather than only rarely and by accident.

The group is known as Beyond The Scoreboard. It draws on resources from Character Counts, Positive Coaching Alliance and others; and it delivers character education through inexpensive workshops for athletes, coaches, officials, sports leaders and spectators. 

Beyond The Scoreboard also conducts a Champions of Character Awards Dinner, the 8th Annual held June 11, 2012 in Petoskey.  I’ve attended most and was the speaker in 2011.  This year’s speaker was my counterpart with the Arizona Interscholastic Association, Commissioner Harold Slemmer.

At an event like this there are many moments that uplift the best of youth and school sports.  Here are two from this year’s banquet:

  • When East Jordan High School runner Luke Hawley was thanking those who helped him be the kind of person who would be honored as the high school male athlete, he thanked many people, including the maintenance person who prepared the high school track.  I had never before heard a high school student-athlete include a groundskeeper in his support group.  And it told me a lot about this young man.  He’s likely to be a good employee, spouse and parent someday.
  • When a member of the Petoskey High School football team was introducing his coach, Kerry VanOrman, who was being honored as the high school coach, he said the first thing Coach VanOrman would say to every player he greeted was a question about something other than sports; and he would be the same way to every player, no matter how skilled.  He’s coaching more than a sport; he’s coaching kids.  Helping them become better people.

After a single banquet, an attentive person could develop a game plan for character building for an entire season.  Imagine all that’s been shared to improve youth and school sports after eight years!  Congratulations to founder Jack Taylor, Executive Director Ron Goodman and all board members and volunteers.

Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.