Greenville's Martin Finds Future as On-Air Voice for Local Radio Broadcasts
By
Steve Vedder
Special for MHSAA.com
March 20, 2026
Gracelin Martin can actually point to the moment where she glimpsed the rest of her professional life.
The current Greenville senior had just completed her first full season of working as a play-by-play broadcaster for radio station WGLM, and her watchful eyes took in the moments following a tense Lowell-Greenville basketball game. If she hadn't figured it out before, it dawned on Martin she loved it all: the back-and-forth of the game's action, the noisy crowd and the responsibility of detailing into a live mic what she was witnessing while looking forward to interviewing the participants afterward.
It was right about that moment that Martin decided the whole frantic atmosphere would be paramount in her future.
"I felt very accomplished," she said. "I didn't think a person so young could be in this role. I was kind of proud of myself."
Martin wasn't even 18 years old when longtime Greenville public address announcer and WGLM employee Bill Wilson noticed this eager young teenager with obvious people-person skills chatting easily with friends when an idea popped into his mind. The station needed someone to replace Serena Schroeder, another young student sideline reporter at Greenville football and basketball games who was going off to Michigan State. Wilson engaged Martin, and his suspicions were quickly confirmed. This, Wilson thought, was what he was seeking.
"He said I had this bubbly personality and would I consider broadcasting football and basketball games," said Martin, a basketball, track and cross country letter winner at Greenville. "Without hesitating, I said yes. I was 100-percent down with it.
"I saw an opportunity and took it. I never knew what could come of it."
So despite being just a 15-year-old high school sophomore with absolutely no radio background, Martin quickly fell in love with everything about the business of being a sideline reporter in football and a play-by-play broadcaster in basketball.
Wilson, who works Greenville football, basketball, track and soccer games, said he knew nothing of Martin at first except remembering seeing her play varsity basketball as a freshman. It wasn't her voice, mannerisms or really anything else that immediately leaped out at him. It was simply a sixth sense about matching up an obviously effervescent personality with a microphone.
"I had never met her, but I knew we were looking for someone to replace Serena and things just kind of clicked," he said. "She has this good personality, I thought she could be the one. She said she was interested, and it went from there."
Martin admits there was a definite gamble in being a teenage novice with a microphone thrust in front of her mixing with longtime coaches and athletes who doubled as high school friends. Would she freeze, stutter, flub questions, seem obviously underqualified or, worst of all, unprepared?
But by doing her homework and always being prepared, Martin found she easily could hit on the information she needed through interviews.
"The thought definitely crossed my mind," she said of the whole idea being a gamble. "I didn't know football inside-out like I knew basketball. I put pressure on myself to learn. But really, I felt ease from the beginning."
Dixon Huiet works as a WGLM analyst for Greenville football broadcasts. Part of a three-person crew, Huiet said Martin has an innate ability to grasp what intricacies fans need to know about what's happening on a football field or basketball court. The ability to pair the flow of a game with what fans want to know about what's happening is critical, he said.
"She's very fluid in understanding what needs to happen as a sideline reporter," he said. "And she knows how to step up, take the lead in broadcasting the play-by-play of a basketball game.
"She's come so far. She understands where to go and if she doesn't get the answer she wants, she can pivot. She's worked at it and evolved, and that's a skill."
Martin is astute enough to recognize where she can find help in improving as a broadcaster. She's noticed, for instance, how ESPN and ABC broadcaster Holly Rowe or the Big Ten Network's Dannie Rogers conduct their business on TV. Toss in tips from Schroeder, who recently graduated from Michigan State with a communications degree, and the confidence shown by Wilson and Huiet, and Martin feels comfortable in the business.
All broadcasters start somewhere, and Martin knows she's lucky enough to have started by interviewing coaches and athletes she's known for years. It's a crucial early stepping-stone which Martin doesn't underestimate.
"I knew a lot of the coaches and players from school and watched women like Holly and Dannie, and I thought this was something I could do," she said. "Honestly, you see a lot of females on TV, and bringing them into the broadcast business is a good thing. I enjoy learning from people who are better than me."
Martin’s upcoming plans include running cross country and track while entering Cornerstone University's communication program.
After honing skills in college, Martin said, who knows where her path will lead?
"I feel like not everything will be easy," she said, "but this will set me up and pave the road ahead."
PHOTOS (Top) Gracelin Martin interviews Greenville football coach Scott McDougall during a game this past season. (Middle) Martin receives “Senior Night” recognition from WGLM’s Bill Wilson and Will Wydeck this winter. (Below) Martin describes the action for her audience. (Photos provided by the Greenville athletic department.)
Have you Herd? Buchanan Parties On
February 18, 2019
By Geoff Kimmerly
Second Half editor
BUCHANAN – Watch what’s become nearly a decade’s worth of Buchanan High School “Battle of the Fans” videos online. Check out the four MHSAA BOTF banners – including two for championships – hanging side by side on the far wall of the school’s gym.
It might appear that having an awesome student section at this southwestern border school is as easy as opening the doors for a new year every fall.
But maintaining what’s become Michigan’s benchmark for high school cheering sections can take just as much work as starting from scratch – especially when those new leaders every year face the expectations of continuing a tradition that’s included those two BOTF titles won in 2013 and then a year ago.
“I feel like when we won (last year), that day, we all looked around as a (then-junior) class and were like, ‘Whew, we’ve got some work to do,’” Buchanan senior Aria Nowlin recalled. “I feel like the day it was announced that we won, it almost kinda humbled us looking toward (this) year, because we were all proud of the accomplishments that we did do in 2018. But 2019 has been a year of growth and seeing what works change-wise.”
“The Herd” indeed has seen changes this school year, especially in leadership after waving good-bye to an impactful group of seniors last spring. But what remains the same is passed down from class to class and makes the section a model statewide – and provided many of the reasons for the MHSAA to make an unequaled fifth BOTF trip Friday for the Bucks’ boys basketball game against Niles Brandywine.
We finished our Battle of the Fans VIII finalists tour by meeting first with seniors Nowlin, Garret Lollar, Tali Suloff, Emily Riley and juniors Carter Aalfs and Jade Smith – and then postgame with senior Maya Schuhknecht (who missed the earlier meeting to help run the point for the girls basketball team).
As we did with our first two BOTF visits this month, we will report on Friday’s following the format of a typical game night. We begin with a few tips from The Herd on how to maintain a championship-caliber student section, followed by a quick dive into Buchanan’s “pregame prep” and then a review of what we saw to close out this year’s BOTF tour.
The Herd’s Gameplan
Take some of these tips from The Herd:
Value your values: They will guide your student section through growth and tough decisions. The Herd is rooted in being positive, supporting the school’s athletes and having fun. It sounds simple – but establishing similar guiding principles can be key.
Set the tone – everywhere: A positive student section emerges from a positive school environment – and then helps keep that environment harmonious. Spread the good vibes not just during games but in the hallways all day long.
Tap administration: With five visits over seven years, we’ve gotten to know Buchanan’s teacher “shepherds” as well, and they provide an incredible amount of support to the section, as have administrators past and present. The key is they empower student leaders to take action. Those student leaders thrive on that opportunity to be creative and in turn empower their classmates.
Embrace mass communication: The Herd’s message rings out on every social media channel, but leaders follow up that mass messaging with face-to-face encouragement in the halls.
Pregame Prep
The Herd’s current leaders were in middle school when the section got its start about six years ago. They would be excused for thinking this is how things have always been at Buchanan games.
The shepherds know better. They remember pre-Herd when games were sparsely attended and that spirit of togetherness didn’t exist.
A lot of work goes into keeping it going. Section leaders over the years have put a lot of time into visiting the elementary and middle school students and teaching them cheers. This year, Lollar noticed how the youngest kids showed tons of enthusiasm – but the middle schoolers didn’t really respond. Leaders face the same attitude with some underclassmen, needing to convince them that it’s fun to loosen up.
As noted above, The Herd also was challenged by a self-imposed obligation to improve on a banner year. Of course that’s tough to do. So Herd leaders dug into history – mixing some of the great cheers and chants from their past with new ideas this school year.
“I think it’s different, but different is good. Because if we’re not changing, we’re not growing,” Lollar said. “So I feel we do do the same things, but we slowly introduce new things and we slowly bring back old things, because if it works then why take it out?”
So first, what’s old? A lot of cheers and chants made popular in the section in past years including dances to Pitbull’s “Timber” and Sheppard’s “Geronimo.” Smith said because most of the high schoolers have taken part in the Herd since before they were teenagers, they’re able to remember the oldies-but-goodies and pick them back up quickly.
What’s new is an increased amount of participation from underclassmen who have brought a supply of new ideas. Nowlin remembers going to her first Herd meeting as an eighth grader and being the only member of her class in attendance. Now her sophomore sister and her sister’s friends are among those supplying input and planning for their turn to take the reins.
The Herd also has maintained its place as something of a civic group in the community, providing its enthusiasm to help Buchanan neighbors. Over the past year, the section has raised money to assist the family of a leader whose mom is fighting cancer, and also asked for donations for a recent graduate involved in a crash last summer. The Herd also will hold a co-fundraiser with students from Berrien Springs at an upcoming game.
“We do things to help the people that are in our community, because we are just that close-knit that we love everyone that goes through Buchanan,” Riley said. “So when they have a problem, we’re there to help them.”
Game Time
Riley recently was named winner of the Miss Buchanan pageant. When the five finalists were asked as part of the last round what event in the community captures what Buchanan is all about, four – including Riley – answered with something regarding a night with The Herd.
Here’s how she defines a Herd Night: “It’s hype, we’re together, we’re united. We’re seriously a group of people who love Buchanan and want to support everyone.”
Friday was surely one of those nights that will live in the memories of the 130 or so students who filled their usual corner of the home gym.
The weather has played some havoc with the basketball teams’ home schedules, among other school events. So Friday’s game doubled as Winterfest, with royalty crowned between the girls and boys varsity games.
Then began what felt like a throwback to Herd Nights of years past.
First the lights went out. When it was time for the home team to be introduced, a spotlight and plenty of phone flashes came on, creating an environment sure to get any team revved up.
The boys basketball team proceeded to give opponent Niles Brandywine a somewhat unexpected challenge for the first three quarters (Brandywine is 16-1 and Buchanan 6-9), and the student section cheered the team on with chants we’ve heard for years plus a medley of songs and dances that seemed like a Herd greatest hits collection.
There was some new too. During the first half, the section split in half for a “Party” chant we hadn’t heard before and that’s become a Herd favorite, and at halftime a group of senior dancers performed their recent school championship routine. As the second half wore on, the section kept things mostly rowdy despite the game slipping away.
Postgame analysis
You don’t need an invite: “I’ve had people text me: ‘How do I get into The Herd? How do I get the text messages?’” Riley said. “And I’m like, 'You’re a part of The Herd – everyone’s a part of The Herd.' When we go and see little kids, we’re like, 'Raise your hand if you’re part of The Herd.' And then we’re like, ‘You all should be raising your hand, because you’re all part of The Herd.’”
We do this together: “Having everything look good together and having everyone participate is something really awesome that not many people ever can do,” Lollar said.
It’s no secret: “Not only (do we) live it, but our athletes that we support love it,” Riley said. “They look forward to it. It’s not just for us. It’s for the athletes because it supports them and it helps them. And the parents, they go crazy. All of Buchanan knows The Herd is where it’s at.”
Next for BOTF: Public voting for Battle of the Fans begins Tuesday on the MHSAA’s Facebook, Twitter and Instagram sites – come back to Second Half on Tuesday for instructions on how to support your favorite section.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan’s ‘Herd’ enjoys a quick dance party during a break in Friday’s boys basketball game against Niles Brandywine. (Middle) Bucks students fill their section of the bleachers and feed the atmosphere with songs, chants and cheers from opening tip through the final buzzer.