NFHS Voice: Viewership Continues to Climb
February 28, 2020
By Karissa Niehoff
NFHS Executive Director
Often, the public’s concept of high school sports is a football or basketball game televised on a national cable channel between highly-ranked prep teams from different parts of the country – or the game-by-game tracking of “star” players like LeBron James or Zion Williamson by national media sources.
And why not? That is the way we follow college and professional sports. While there are certainly fans with loyalties to hometown teams, most viewers want to watch the best teams. When it comes to prime-time games, the networks are only going to feature the top teams and players.
The answer to the above question, very simply, is that high school sports are different. While there are about three percent of the almost eight million participants in high school sports who may play in those marquee college or professional games on television, the true stories of education-based athletics reside with the other 97 percent.
As the national leader and advocate for high school sports and performing arts programs in the United States, the NFHS is always looking for ways to showcase education-based activities in our nation’s schools and to demonstrate the accomplishments of the millions of participants in all sports.
And for the past seven years through the NFHS Network, we have been doing just that. In addition to the estimated 350 million fans who attend high school games annually, the NFHS has added opportunities for millions of others to watch high school sports through the streaming of more than 100,000 events last year at www.NFHSNetwork.com.
While viewers – and there were more than 14 million visits to the site last year – may be able to watch future college and pro players on the NFHS Network, that’s not the focus of those watching games on their phones, tablets or computers. Instead, the Network provides an opportunity for individuals to support their high school teams – perhaps in another part of the country years after graduating from high school. With the 100,000-plus events last year featuring numerous sports and events and divided 50-50 between girls and boys sports, the Network also offers parents or grandparents the chance to watch their kids’ and grandkids’ games when distances prevent attending games.
Although there was concern by some when we started this venture that streaming high school games on the Internet would adversely affect in-stadium attendance, such has not been the case. About 70 percent of NFHS Network subscribers watch games from beyond a drivable distance.
And the best stories are when the driving distances are REALLY not favorable – as in some other parts of the world. Easily the most heartwarming aspect of the NFHS Network has been the opportunity for men and women overseas in the military to watch their sons and daughters play high school sports. These are truly priceless moments.
While there is still nothing like actually watching a high school game in person, we recognize that technology has provided options for people in all areas of daily life. So, the opportunity to bring high school sports right into the home through the NFHS Network has been a dream come true.
Dr. Karissa L. Niehoff is in her second year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.
Century of School Sports: Together, We are the MHSAA
By
Geoff Kimmerly
MHSAA.com senior editor
July 9, 2025
A primary mission of the MHSAA’s 100-year anniversary has been to connect today’s athletes, administrators, coaches, game officials and spectators with their roles in the ever-growing story of school sports in Michigan.
Indeed, together, we are the MHSAA.
Over the last 10 months and with today’s 44th and final installment, our “Century of School Sports” series also has sought to tell a deeper and more detailed story of how the MHSAA has arrived at this moment. As our work becomes new with the start of every school year, and with every family experiencing educational athletics for the first time, it’s a story that must always be updated, expanded and retold.
But at the heart of most organizations is a fundamental statement. So to close this celebration, we below break down what is literally the “About” of the MHSAA – as we prepare to build on these values in adding to our story again and again during the century to come.
The MHSAA is a private, not-for-profit corporation …
Although the MHSAA has built a thriving relationship with the Michigan Department of Education over the last many decades – and, in fact, the state superintendent or designee has a non-voting position on the Representative Council – the MHSAA also has maintained its autonomy since its start and even before, as a legislative takeover attempt of the former Michigan Interscholastic Athletic Association led to the MHSAA’s formation in December 1924.
The MHSAA was first incorporated in 1972 and is classified as a 501(c)(3) organization. In the most basic terms, as a non-profit corporation the MHSAA must reinvest all revenue it receives back into its mission of administering school sports. Put another way, whatever money the MHSAA makes must be spent to conduct its tournament events and the several other educational, leadership, etc., programs the MHSAA provides for students, coaches, officials and others who contribute to educational athletics.
… of voluntary membership …
Through their boards of education, member schools voluntarily join the MHSAA each and every year, vowing by formal school board resolution to abide by and enforce the MHSAA’s rules for educational athletics. Membership is optional; schools may conduct a complete program of interscholastic athletics and may participate against MHSAA member schools in regular-season competition without joining the MHSAA. But the great majority of high schools in Michigan approve that membership annually.
… by more than 1,500 public and private senior high schools and junior high/middle schools …
Over the last several years, the MHSAA has counted about 750 high schools and 800 junior high or middle schools, or elementary schools with 6th-grader participation, among its membership. For 2024-25, those totals were 754 high schools, 777 junior high/middle schools and 63 elementary schools with participating sixth graders.
… which exists to develop common rules for athletic eligibility and competition.
This drove the original formation of school sports associations across the nation going back to the late 1800s, including the Michigan State Teachers Association’s first inroad into athletic administration in 1895. The MHSAA Handbook, updated annually with rules and other changes voted upon by the Representative Council, is the rulebook for all MHSAA member schools – public and nonpublic – with rules for general topics like student eligibility but also specific to each sport to regulate scheduling and other intricacies.
No government funds or tax dollars support the MHSAA …
In maintaining that independence noted above, the MHSAA receives no funding from local, state or federal governments. The MHSAA’s income is derived primarily from ticket sales at postseason events, with smaller portions from sponsors and advertising, officials and coaches education registration fees – and again, with all money brought in by the MHSAA going back into those tournament events and programs to support students, athletic directors, coaches and officials.
… which was the first such association nationally to not accept membership dues or tournament entry fees from schools.
These have long been points of pride for the MHSAA; membership remains and has been completely free since the mid-1940s, after the end of World War II, and member schools may enter MHSAA Tournaments for free.
Member schools which enforce these rules are permitted to participate in MHSAA tournaments …
In adopting and upholding MHSAA rules as their own, school districts agree to promote a standard of competitive equity necessary to keep MHSAA Tournament events fair for all involved.
… which attract more than 1.4 million spectators each year.
Over the last 35 years, attendance at MHSAA Tournament events has reached at least 1.1 million spectators annually (not counting the COVID-affected 2019-20 and 2020-21 school years), with a high of 1.68 million during the 2005-06 school year. Attendance during the 2022-23 and 2023-24 school years began climbing again toward 1.5 million spectators, those last two years’ ticket totals ranking among the highest over the last 15.
School sports have a massive footprint in Michigan, which has a population just above 10 million residents. Sure, attendance figures likely count the same spectators several times – the same person might buy tickets for several rounds of several sports over the course of a school year – but a one-to-one comparison using athlete totals also is powerful.
Conservatively, Michigan has at least 160,000 high school athletes. Add in parents of those athletes, grandparents, other relatives with significant interest, and that’s a huge block – let’s say at least 5 percent of the state’s population have some current tie to the athletes playing at the local high school. That’s not even covering athletes at MHSAA junior highs and middle schools, coaches and athletic directors at all levels, and more than 8,000 game officials who make those contests possible. And our groups of athletes are rolling over at least every four years, meaning many tens of thousands more have had at least recent direct contact as participants in our programs.
The MHSAA always has provided opportunities to compete and win championships, but more importantly to learn life lessons gleaned from simply taking part in the process.
This work is important; its impact is significant. And just as our predecessors surely felt beginning this endeavor 100 years ago, we remain eager and enthused to play our part.
Previous "Century of School Sports" Spotlights
June 25: All-Time 'Parade of Champions' - Read
June 17: Top Performers Tell Us What High School Sports Mean to Them - Read
June 10: 'The Mitten' Becomes Sought-After Symbol of MHSAA Greatness - Read
June 3: MHSAA's Move to TV, Now Internet, 60 Years Old & Growing - Read
May 27: Upper Peninsula Helps Make Michigan's School Sports Story Unique - Read
May 20: From Nearly A to Z, Schools Repped by 221 Nicknames - Read
May 13: These Record-Setters were Nearly Impossible to Defeat - Read
May 6: 200+ Representatives Fill All-Time Council Roster - Read
April 29: MHSAA Programs Prioritize Health & Safety - Read
April 23: Patches Signify Registered Officials' Role in MHSAA Story - Read
April 16: Student Advisory Council Gives Voice to Athletes - Read
April 9: State's Storytellers Share Spring Memories - Read
April 2: Sharp Leadership Synonymous with MHSAA Success - Read
March 25: Athletic Directors Indispensable to Mission of School Sports - Read
March 18: 2025 Finals Begin Next Half-Century of Girls Hoops Championships - Read
March 11: Boys Basketball's Best 1st to Earn MHSAA Finals Titles - Read
March 5: Everything We Do Begins with Participation - Read
Feb. 25: Slogans & Logos Remain Unforgettable Parts of MHSAA History - Read
Feb. 19: MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11: We Recognize Those Who Make Our Games Go - Read
Feb. 4: WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28: Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21: Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14: Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9: MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read