Lawrence's Schuman Sets Example for Well-Rounded Success
By
Pam Shebest
Special for MHSAA.com
December 14, 2022
LAWRENCE — If redshirting was a thing in high school, at least two coaches at Lawrence would stick that label on senior John Schuman.
“We don’t want to lose this kid ever,” said Derek Gribler, the Tigers’ first-year varsity football and baseball coach.
“If we could put a red shirt on this kid every year, we would.”
Athletic director John Guillean, who also coaches varsity basketball, agreed.
“He is what we strive to have all our student-athletes achieve: high GPAs, multi-sport athletes, good, overall well-rounded human beings,” Guillean said.
Schuman has participated in five of the seven boys sports Lawrence sponsors.
As a freshman and sophomore, Schuman played football, wrestled, ran track and played baseball.
He had wrestled since he was 4, and went from the 119-pound weight class as a freshman to 145 the following year. That sophomore season he qualified for his Individual Regional. But as a junior, he traded wrestling for basketball.
“My older brother wrestled at Lawrence, so I would come to practices,” he said. “I quit for a couple years (in middle school) because I liked basketball, too. It was hard to do both. Obviously, in high school, I still struggled with choosing,” he added, laughing.
Guillean is thrilled Schuman made the switch.
“He’s 6-(foot-)4, he’s super athletic, defensively he’s a hawk, offensively he can put the ball in the bucket. But really, aside from his skills, just that positive attitude and that positive outlook, not just in a game, but in life in general, is invaluable,” the coach said.
Last season, Schuman earned honorable mention all-league honors in the Berrien-Cass-St. Joseph Conference, averaging 9.1 points and 9.1 rebounds per game.
Lawrence left the BCS for the Southwest 10 Conference this year, joining Bangor, Bloomingdale, Hartford, Decatur, Comstock, Marcellus, Mendon, Centreville, White Pigeon and Cassopolis. Schuman and senior Tim Coombs will co-captain the Tigers, with Guillean rotating in a third captain.
At a school of fewer than 200 students, Schuman will help lead a varsity team with just nine – joined by seniors Andy Bowen and Gabe Gonzalez, juniors Christian Smith, Noel Saldana, Ben McCaw and Zander Payment, and sophomore Jose Hernandez, who will see time with the junior varsity as well using the fifth-quarter rule.
“I attribute a lot of (last year’s successful transition) to my coach, helping me get ready because it wasn’t so pretty,” the senior said. “But we got into it, got going, and my teammates helped me out a lot.”
Great anticipation
Gribler is one coach already looking ahead to spring sports after seeing what Schuman did during football season.
In spite of missing 2½ games with an injury, the wide receiver caught 50 receptions for 870 yards and 11 touchdowns.
“I just like the ability to run free, get to hit people, let out some anger,” Schuman laughed.
Gribler said the senior is “an insane athlete.
“On top of his athletic ability, how smart he is in the classroom (3.88 GPA), he helped mold the culture we wanted this year for football. He got our underclassmen the way we wanted them. He was a big asset in many ways.”
Schuman earned all-conference honors for his on-field performance in football as well.
“I would say that my main sport is football,” the senior said. “That’s the one I like the most, spend the most time on.”
In the spring, Schuman competed in both track and baseball, earning all-conference honors in both.
“Doing both is tough,” he said. “I have to say my coaches make it a lot easier for me. They help me a lot and give me the ability to do both, so I really appreciate that.
“Throughout the week you’re traveling every day, it seems like. Baseball twice a week and track, but it’s worth it.”
Schuman’s commitment is so strong that he made a special effort not to let his teammates down last spring.
“He qualified for state in the long jump and did his jumps up in Grand Rapids, then he drove all the way to Kalamazoo to play in the District baseball game,” Guillean said. “That speaks volumes about who this kid is. He did his jumps at 9 a.m. (but did not advance) and made it back to Kalamazoo for a 12:15 game.”
Big shoes to fill
As the youngest of four children of Mark and Gretchen Schuman, the senior was following a family tradition in sports.
Oldest brother Matthew played football, basketball and baseball as well as competed in pole vault and wrestling.
Middle bother Christopher competed in football, wrestling and baseball.
Sister Stephanie played basketball, volleyball and softball.
“I like to say they blazed a pretty good trail for me at this high school,” Schuman said.
As for feeling pressure to live up to his siblings, “I used to when I was younger, but now I feel like I’ve made my own way and done enough things to be proud of that I’m happy with it.”
His own way led him to achieve something none of the others did.
He was named the Tigers’ Male Athlete of the Year, just the third junior to earn the boys honor over the last 25 years.
“I was very honored to win that as a junior,” Schuman said. “There were good athletes in the grade above me. I guess hard work pays off.”
Guillean said while Schuman is “darn good at every sport here,” an athlete does not have to be a “top dog” in every sport.
“Learn how to take a back seat,” he said. “Learn how to be a role player. That will make you a better teammate and a well-rounded human being.
“Johnny has that work ethic, in the classroom, on the field, on the court, on the track. It doesn’t go unnoticed and, obviously, he’s reaping the benefits now.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Lawrence’s John Schuman has participated in five varsity sports during his first 3½ years of high school. (Middle) Lawrence athletic director John Guillean. (Below) Lawrence football and baseball coach Derek Gribler. (Action photos courtesy of John Schuman; head shots by Pam Shebest.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)