Longtime Chelsea High School Administrator, Coach Bush to Join MHSAA Staff as Assistant Director

By Geoff Kimmerly
MHSAA.com senior editor

December 21, 2022

Brad Bush, a highly-respected educator, administrator and coach over the last three decades, has been selected to serve in the position of assistant director for the Michigan High School Athletic Association, beginning Jan. 17.

Brad BushBush, 52, taught and coached at East Kentwood High School for four years before beginning a tenure at Chelsea High School in 1997 that has included teaching, then serving as athletic director and later also assistant principal and leading the football program as varsity coach from 1997-2002 and again from 2004-18.

He also has served as a statewide delegate on the MHSAA Representative Council during the last year and provided leadership in multiple roles, including president, for the Michigan High School Football Coaches Association (MHSFCA) since 2005.

Bush will serve as the MHSAA’s lead administrator for baseball and also among lead administrators for the officials program, which includes more than 8,000 registered officials in all sports. Bush also will be assigned additional duties in other sports based on his vast experiences. He was selected from a pool of 34 applicants.

“I’m incredibly excited to have Brad join our team,” MHSAA Executive Director Mark Uyl said. "He’s been an outstanding athletic director and coach who is highly-respected by those who know him.”

As Chelsea athletic director, Bush annually has supervised a staff of 110 coaches across 31 programs, with nearly 70 percent of the high school’s 800 students participating in athletics. As a teacher and assistant principal, he has served on Chelsea’s School Improvement Team and on multiple committees that provided instructional leadership including in the development of the district’s new trimester schedule. In his roles with the MHSFCA, Bush helped direct an organization with more than 2,200 members and also served as the association’s treasurer and liaison to the MHSAA.

Bush is perhaps best known, however, for his coaching success. Over 22 seasons, he led Chelsea’s varsity football team to a 169-60 record, 13 league championships, 18 playoff appearances, seven District titles and a Division 3 runner-up finish in 2015. During his break in tenure as Chelsea coach, Bush served as an assistant football coach and recruiting coordinator for Eastern Michigan University during the 2003-04 school year, and he has served as an assistant coach at Albion College the last four seasons contributing to the team’s two league titles and appearance in the 2021 NCAA Division III Playoffs.

“I feel like joining the team at the MHSAA is an opportunity I couldn’t pass up,” Bush said. “The 26 years I spent at Chelsea were some of the best times of my life. It’s a professional transition that in the back of my mind, if this opportunity came, was something I needed to do.

“Over time, I’ve grown to care about the bigger picture of athletics and appreciate the role of the MHSAA in protecting high school athletics in Michigan.”

Bush is a 1988 graduate of Ypsilanti High School. He studied and played quarterback at Cornell University before returning and graduating from EMU after majoring in history and minoring in social studies. He earned his physical education endorsement from EMU in 2000 and his master’s in physical education and sports management from EMU in 2002. He has earned continuing education credits in sports management from Drake University and completed the Path to Leadership program from the Michigan Association of Secondary School Principals (MASSP). 

Bush was inducted into MHSFCA Hall of Fame and Ypsilanti High School Hall of Fame both in 2019. He and his wife Laura have three adult children, two daughters and a son.

PHOTO Chelsea coach Brad Bush directs his team during the 2015 Division 3 Final at Ford Field.

Baseball's Record-Setting Spectatorship Headlines MHSAA's 2024-25 Attendance Report

By Geoff Kimmerly
MHSAA.com senior editor

December 12, 2025

An overall attendance record in baseball and several more all-time bests for specific rounds of other sports’ postseason tournaments kept attendance at Michigan High School Athletic Association events near 1.4 million spectators for the third-straight school year in 2024-25.

Total, MHSAA Tournament events drew 1,397,574 spectators at competitions for which admission is charged – which counts all MHSAA-sponsored sports except golf, skiing and tennis, as single tickets are not sold for those postseason events. The total of just under 1.4 million spectators is a decrease of 3.6 percent from 2023-24, but still the third-highest overall attendance over the last eight school years.

Attendance at girls events for 2024-25 was 453,320 fans, a 3.9-percent decrease from the 2023-24 record-setting total but the second-highest over the last eight years.

The boys attendance of 944,254 was 3.4 percent fewer than the previous year. However, baseball set an overall tournament record with 65,150 spectators, with records as well of 38,086 at the District level and 7,517 attending Quarterfinals. Every round of the baseball postseason saw an increase from the previous year.

Overall attendance totals for the ice hockey, team wrestling, gymnastics, boys soccer and girls swimming & diving postseason tournaments also were up from 2023-24. Ice hockey set records at its Semifinals (7,758 spectators) and Finals (7,857), boys soccer at the District level (18,219) and team wrestling also at its Finals (11,604).

Football remains the most-attended MHSAA Tournament sport and drew 361,139 spectators for its playoff series – a decrease of just above a half-percent from the previous year but with the highest Finals turnout (44,535) since 2019-20. Boys basketball attendance remained second across all seasons at 251,668 spectators, followed by girls basketball at 145,313 and girls volleyball at 110,927.

Track & field (41,418 spectators) and softball (47,763) posted their second-highest attendances on record after setting records during the 2023-24 school year.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.