'Retired' Periard Still Finding Ways to Serve Suttons Bay
By
Tom Spencer
Special for MHSAA.com
May 28, 2021
When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.
Retirement has proven many wrong.
He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too.
So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.
“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”
Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.
On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.
However, some questioned if Periard could handle bus driving and coaching on the same day.
“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).
“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”
Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.
And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.
“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.
“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”
Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided. He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.
“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.
“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”
Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.
The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.
The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.
“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling.
“I think playing three sports is vital to a small school and development of young people.”
Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.
Periard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.
Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.
“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said. “Doug is a problem solver and comes up with solutions outside the box.
“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”
Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.
With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.
“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)
Competitive Fire Always Burning as Wayland's Ritz Climbs All-Time Coaching Wins List
By
Steve Vedder
Special for MHSAA.com
May 9, 2025
WAYLAND – Cheri Ritz will never have to be nudged out of coaching.
After more than 40 extraordinary years as a high school softball coach, when the moment to step aside finally comes, Ritz will recognize it's time to move along.
All she'll have to do is check the progress of her latest Wayland softball team.
That's the yardstick Ritz has for herself in determining how much longer she'll coach. When the program's phenomenal success starts to wane, Ritz said she will know it's time to retire.
Ritz entered this season 10th on the MHSAA's all-time wins list with a 1,037-275 record. But when numbers like 23 Ottawa-Kent Conference Gold titles, 34 District and Regional championships, five Semifinals appearances and Division 2 Finals titles in 2006 and 2015 become a distant memory, Ritz said she'll know it's time to hang up her green and white jersey.
"It means I don't think I'll be doing my job," she said. "It means I'm out and it's time for someone else to take over. If I ever get there, it means I'm not doing my job. It's like when I can't pitch batting practice, I'm done."
That time, however, seems a faint light on the horizon. Wayland has won 41 of its last 52 games over the last two seasons, four straight conference titles and 14 over the last 17 years.
Those type of numbers – and Ritz's desire to continue coaching – fall in line with what makes her tick as a coach: competition. Whether it’s a weekly pickleball game in Hudsonville or throwing a frisbee or playing ping pong at family gatherings, Ritz is in it to win. Period.
It's non-negotiable with her. If a score is kept, Ritz said there's only one side of the ledger to be on.
Still, when she's pressed, Ritz – who took over at Wayland after serving as head coach at Middleville Thornapple Kellogg from 1987-94 and also coached at East Grand Rapids – will admit she has probably changed from her first two years at Wayland when the team managed just a combined 29-34 record with fourth and fifth-place conference finishes. It wasn't until the third season when the team went 31-6, and 14-1 in the conference, that Ritz first tasted success.
While the competitive drive hasn't waned, Ritz does believe her coaching philosophy has been, well ... altered. Whether it's a love of teaching, growing relationships with other coaches, attending national and local conferences, running summer softball leagues and three annual clinics, offering optional Sunday hitting practices or trying to win games, Ritz still has a fire for all.
Winning is still priority No. 1, but her appreciation of what else softball means to her has only deepened over the years.
"As a coach I wanted to be successful, but I'm probably more transformational now," she said. "Do I say this will be my last year? Maybe. But I still like being a part of it all. I like molding players into a great team and better people."
The success at Wayland is no accident. Only three coaches ahead of her on the statewide all-time wins list have a higher winning percentage (.790) than Ritz. That comes from her not only having a pulse on what's happening in softball in the Wayland area, but also in the surrounding communities.
As director of middle school athletics, Ritz has a handle on upcoming talent. She also runs an offseason league in Moline, holds four-person workouts in the winter and conducts clinics in the spring, summer and fall. Combine that with a program that teaches fundamentals and it's no wonder only Hudsonville's Tom Vruggink (1,197) has won more games among West Michigan softball coaches.
"We work hard on fundamentals," said Ritz, who played softball at Michigan State from 1978-81. "(Teaching) is still fun for me, and being around like-minded people. I want the best for our program and the kids."
Like many successful coaches, it's tough to pin down Ritz on her favorite moments at Wayland. Her teams have won at least 30 games 20 times, including a trio of 40-win campaigns. There was her winningest season with a 42-2 mark in 2014. Then there are the 43 collegians she's coached, including five who went on to play at Michigan, Michigan State and Central Michigan.
But probably topping the list are the two championship teams – the 2006 team finished 41-3, and the 2015 title winner featured five future college ballplayers. Not only did both teams feature superior talent, both had to overcome substantial off-field difficulties. Ritz said it's a credit to the players that they played up to lofty expectations amid problems that could have wrecked many clubs.
Whether it's those two teams or others she's coached, Ritz, whose ambition includes writing a book on why coaches are successful, said the goal for Wayland players is clearly spelled out during her annual three-hour postseason banquet. Ritz said what constitutes the program's philosophy is clear to any prospective player or coach who has attended:
Any player on the roster can be expected to be pushed – and if that's not possible, they should consider alternative activities.
While that may be harder for parents to accept in today's society, Ritz said it's still the cornerstone of the Wildcats program.
"They know my philosophy and what I put in and what I expect from the kids," she said. "It is probably a lazier society today, so you have to push a little harder. But winning is fun."
Ritz said her philosophy of teaching fundamentals combined with her competitive drive and trying to do what's best for players was tested years ago when she was coaching tennis in the fall. She glanced at the nearby football field where a coach was screaming at a player over an apparent lack of effort. Ritz went home, researched how that program had recently fared, and saw less-than-mediocre numbers. The scene made Ritz reevaluate how she ran her own program.
"I see other coaches and talk like that isn't going to get it done," she said. "I am a coach watcher, and I didn't like what I saw."
Ritz said while high school athletics have changed over the years, her love of the game hasn't faltered. She's still flattered when an opposing coach praises her team not necessarily for how well it plays, but for the classy way players handle themselves. Ritz loves hearing stories about how former players have succeeded and what playing softball at Wayland meant to them.
Another reason why Ritz’ coaching conclusion doesn't seem close is how she approaches games versus practice. Ritz said she still gets the same thrill in talking about one of her past 40-win seasons versus a 2025 club that features nine of 11 players clubbing the ball over a 227-foot fence on the first day of outdoor practice.
"My love of the game is still the same," she said. "I still get excited about practices. I tell the girls I like to win practices and they like to win games."
PHOTOS (Top) Wayland softball coach Cheri Ritz works with Laney Wolf – also an all-state swimmer – on bunting during practice this spring. (Middle) Ritz shows off her first Division 2 title team. (Below) Ritz presents the championship trophy to her 2015 Finals winner. (Top and middle photos by Steve Vedder.)