'Retired' Periard Still Finding Ways to Serve Suttons Bay

By Tom Spencer
Special for MHSAA.com

May 28, 2021

When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.

Retirement has proven many wrong.

He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too. 

So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.

“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”

Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.

On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.

However, some questioned if Periard could handle bus driving and coaching on the same day.

Doug Periard“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).  

“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”

Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.

And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.

“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.

“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”

Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided.  He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.

“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.

“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”

Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.

The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.

The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.

“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling. 

“I think playing three sports is vital to a small school and development of young people.”

Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.

Doug PeriardPeriard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.

Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.

“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said.  “Doug is a problem solver and comes up with solutions outside the box.

“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”

Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.

With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.

“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)

'Always just a phone call away'

By Geoff Kimmerly
MHSAA.com senior editor

March 30, 2012

By the time Charles Schwedler joined the Bullock Creek school district nearly 19 years ago, Bill Mick had moved on to other educational roles in the Midland area.

They had never worked together. They didn’t know each other from a previous experience. Schwedler, now his district’s Superintendent, had never worked with either of Mick’s children.

The only connection they shared was an interest in the success of Bullock Creek’s students.

“Bill has always been just a phone call away for anything that I have needed from the day I arrived in Bullock Creek,” Schwedler wrote in his letter of recommendation for this year’s MHSAA Charles B. Forsythe Award. “That may not sound all that unusual except for the fact that he really has never had a reason to help me. … Bill intuitively knew that if I succeeded, kids would have a better shot at succeeding. No hidden agenda; just what’s best for kids.”

For more than four decades, Mick contributed to high school athletics as a coach, administrator and then mentor to those who followed him in those roles. That drive, which has continued after Mick’s official retirement from education, made him this year’s recipient of the MHSAA’s highest honor.

The Forsythe Award is in its 35th year and is named after former MHSAA Executive Director Charles E. Forsythe, the Association's first full-time and longest-serving chief executive. Forsythe Award recipients are selected each year by the MHSAA Representative Council, based on an individual's outstanding contribution to the interscholastic athletics community. Mick received the award during halftime of Saturday’s Class B Boys Basketball Final at Michigan State’s Breslin Center.

“I think it’s just being around athletic directors, particularly the new or younger athletic directors, that keeps the juices flowing, so to speak,” Mick said. “It goes both ways. I think I have experiences I can share with people that can help them. And it sounds trite, but it’s the truth: Their enthusiasm makes them flow faster.”

Mick began his career at Bullock Creek Public Schools from 1963-76, first as a science and physical education teacher and later as a counselor and Guidance Department head. He then moved to Midland Public Schools, serving as a counselor at Midland High and then Counseling Department Head at Midland Dow until becoming the district’s Coordinator of Health, Physical Education and Athletics from 1985-97. Mick finished his educational career as a part-time counselor at Midland’s Windover High School from 1997-2002 and then again at Bullock Creek High School from 2002-03.

Among his various contributions to athletics, Mick served on the MHSAA Representative Council for three years and in a number of roles with the Michigan Interscholastic Athletic Administrators Association (MIAAA) over 24 years. He coached cross country, track, football and basketball, and has served as an instructor in the MHSAA Coaches Advancement Program.

He remains part of the committee that organizes the MIAAA’s annual statewide conference, and also makes a trip to the MHSAA office once a year to assist in a conference for new athletic directors. He passes on lessons from the challenges he's faced over the years, with an eye on new ones that continue to crop up.

“The whole electronic media thing, things happen so much quicker. There is so much more with the Internet, and that’s probably the biggest change I can see since I got started,” Mick said. “(And) the role of the AD now is so much more complex, and we don’t see as many fulltime ADs. They have other responsibilities and obligations, so much on their plates – probably more than we had on our plates when we were ADs.”

Mick has received multiple honors from the MIAAA, including the State Award of Merit in 2002 and Distinguished Service Award in 2008. He also received the MHSAA’s Al Bush Award in 1998 for his many contributions to the association, and the Midland Area Community Foundation’s Lloyd Osborn Award in 1997 for his service to youth and athletics in that community. He was inducted into the Midland County Sports Hall of Fame in 1998.

Mick also was an MHSAA Track Finals meet manager for three years and served as executive secretary of the Mid-Michigan B league for five.

“Bill Mick contributed to high school athletics in a number of mentorship capacities during his career, and he remained engaged in that service after his retirement,” said MHSAA Executive Director John E. “Jack” Roberts. “Through his work with the MHSAA and MIAAA, Bill has provided valuable training to the next generation of leaders. We’re proud to honor Bill Mick with the Forsythe Award.”

A Tawas High School and Albion College graduate, Mick also received a master’s degree from Central Michigan University and did post-graduate work at Saginaw Valley State University.

His father and brothers all were superintendents and his mother was a teacher. His wife Mary Lou was an elementary school counselor for Midland Schools, and together they still attend a number of Battle Creek basketball games – where they now watch the children of those they taught, counseled and mentored.

They have two sons who are both doctors, one living in California and the other in Maine.

Past recipients of the Charles E. Forsythe Award are:

1978 - Brick Fowler, Port Huron; Paul Smarks, Warren
1979 - Earl Messner, Reed City; Howard Beatty, Saginaw
1980 - Max Carey, Freesoil
1981 - Steven Sluka, Grand Haven; Samuel Madden, Detroit
1982 - Ernest Buckholz, Mt. Clemens; T. Arthur Treloar, Petoskey
1983 - Leroy Dues, Detroit; Richard Maher, Sturgis
1984 - William Hart, Marquette; Donald Stamats, Caro
1985 - John Cotton, Farmington; Robert James, Warren
1986 - William Robinson, Detroit; Irving Soderland, Norway
1987 - Jack Streidl, Plainwell; Wayne Hellenga, Decatur
1988 - Jack Johnson, Dearborn; Alan Williams, North Adams
1989 - Walter Bazylewicz, Berkley; Dennis Kiley, Jackson
1990 - Webster Morrison, Pickford; Herbert Quade, Benton Harbor
1991 - Clifford Buckmaster, Petoskey; Donald Domke, Northville
1992 - William Maskill, Kalamazoo; Thomas G. McShannock, Muskegon
1993 - Roy A. Allen Jr., Detroit; John Duncan, Cedarville
1994 - Kermit Ambrose, Royal Oak
1995 - Bob Perry, Lowell
1996 - Charles H. Jones, Royal Oak
1997 - Michael A. Foster, Richland; Robert G. Grimes, Battle Creek
1998 - Lofton C. Greene, River Rouge; Joseph J. Todey, Essexville
1999 - Bernie Larson, Battle Creek
2000 - Blake Hagman, Kalamazoo; Jerry Cvengros, Escanaba
2001 - Norm Johnson, Bangor; George Lovich, Canton
2002 - John Fundukian, Novi
2003 - Ken Semelsberger, Port Huron
2004 – Marco Marcet, Frankenmuth
2005 – Jim Feldkamp, Troy
2006 – Dan McShannock, Midland; Dail Prucka, Monroe
2007 – Keith Eldred, Williamston; Tom Hickman, Spring Lake
2008 – Jamie Gent, Haslett; William Newkirk, Sanford-Meridian
2009 – Paul Ellinger, Cheboygan
2010 – Rudy Godefroidt, Hemlock; Mike Boyd, Waterford
2011 – Eric C. Federico, Trenton

PHOTO: Midland's Bill Mick (right) receives the Charles B. Forsythe Award from MHSAA Representative Council president James Derocher during halftime of the Class B Final.