1st-Year Coach Brings Winning Experiences
January 18, 2018
By Dennis Chase
Special to Second Half
TRAVERSE CITY – Like dramatic finishes?
Travis Schuba has experienced his share.
As a junior in high school, Schuba dropped a buzzer-beating shot from the corner, as he was falling out of bounds, to give Kalkaska a stunning 48-47 Class C District basketball win over second-ranked Traverse City St. Francis in March of 2009. The Gladiators were 19-1 at the time.
That shot is one of the most memorable in Kalkaska history.
During the winter of 2011, as a sophomore at Madonna University, Schuba drained another fadeaway from the corner as time expired to upset NAIA-ranked Indiana Tech on the road.
That shot is one of the most pivotal in school history as it helped turn the struggling program’s fortunes around, leading to 63 wins over three years.
And then there was last Friday night.
That’s when Traverse City Central electrified its fan base as sophomore Henry Goldkuhle scored twice in the final 10 seconds to lift the Trojans to a wild 62-61 win over crosstown rival Traverse City West, giving the 26-year-old Schuba his first signature win as Central’s head coach.
“All (three) are memories I’ll never forget,” the first-year coach said. “But with this one (win over West) being in the present, it’s a little sweeter.”
What made it sweeter is that the Trojans showed resolve in battling back from a 13-point deficit.
“All the credit goes to the kids for not giving up and believing in what we do,” Schuba said. “I’ve been preaching all year to play for each other, to play within yourself, and if you do that good things will happen.”
The game was reminiscent of last year’s contest at Central when West opened a double-digit lead, only to see the Trojans whittle away at it. Central’s rally fell short a year ago, but not Friday.
“That’s the way it is in these types of emotional games,” said junior guard Tobin Schwannecke, who led all scorers with 27 points. “There’s always going to be ups and downs. There’s going to be crazy endings. We stayed with it. Coach stresses that, (battling) through tough times. We believed we were going to win. That’s what got it done for us.”
Just two months earlier, Schwannecke was experiencing similar feelings. The junior quarterback dashed 37 yards for a touchdown with under two minutes to play to boost Central to a 17-14 win over West in a Division 2 District football championship game.
Friday’s victory raised Central’s record to 7-3 at the halfway point of the regular season. A year ago, a young Trojans’ squad was 1-9 at this juncture before finishing strong to end 8-13.
The 7-3 mark includes a one-point loss to Gaylord and a two-point loss to Marquette, a game in which Central did not score in the first quarter.
“I know 7-3 sounds OK,” Schwannecke said. “But we know we should have a few more (wins). At the same time, maybe every team needs losses like that early in the year to motivate them and stress to not let it happen again, especially as we get late into the season when it really matters. So, 7-3, we’ll take it. But I’d much rather be 10-0 or 9-1, which I think we should be.”
Schuba would like a couple of those games back, too, but he’s pleased with how his players bounced back, especially after the 50-49 setback to Gaylord two weeks ago. Since, the Trojans have topped Rockford and West to put their season back on track.
The win over West came right before exam week and left the Trojans in an upbeat mood.
“It was an insane win,” senior Jordan Vicent said. “It should give us momentum for the rest of the season.”
It’s a season that’s been “a blur” thus far for Schuba, who accepted the job in August, replacing Jeff Turner, who moved downstate. Schuba has been going non-stop since.
“Once I took over, I was trying to get everything in line, get the boys in the gym, meet everybody, and then we had a great football season and (four) of my players were still playing football,” he said. “I didn’t see them until tryouts. Then a couple players, who would have played big minutes, quit. It was a whirlwind start.”
Actually, it was a whirlwind spring and summer, too.
After returning to Madonna last year to finish his degree in business administration, Schuba set out to land a head coaching job. He was a finalist at Gaylord. The Blue Devils ultimately promoted Justin Johnson, but athletic director Christian Wilson contacted Kingsley officials to put a good word in for Schuba about their open position.
One day after his June interview in Kingsley, Schuba was offered the job. He accepted and then withdrew his name for the Traverse City St. Francis vacancy.
This was it, the head coaching break the then 25-year-old was seeking. He began to implement his system in the summer.
“I had a summer with the team – just not the one I’m coaching now,” Schuba said. “A couple months later, I sit where I am now. It was a crazy turn of events.”
When the Central job opened, it was too inviting for Schuba to pass up.
“He told me it was his dream job,” Central athletic director Mark Mattson said.
Plus, it’s a job that does not come open often. Schuba was aware of that.
“Jeff was there 10 years,” he said. “I didn’t feel like this was an opportunity that would come about any time soon if I didn’t jump on it.”
But would the fact that he was 25 and had limited coaching experience hinder his candidacy?
Schuba said he used his background as a positive. In addition to starring at Kalkaska and Madonna (first-team all-Wolverine-Hoosier Athletic Conference selection for two years), he played professionally, including two seasons with the Washington Generals, the team that traveled the world playing the Harlem Globetrotters.
“I have a background of playing, being around the game,” he said. “I let them know, ‘Yes I’m 25, but I’ve played more and seen more than most people.’ And at my age, nowadays, kids tend to relate better to people of a younger nature. So instead of saying I lack head coaching experience, I use (age) to relate to the boys and get them to buy in and trust me on a personal level to be able to get them to do what we need to do to be successful on the court. I think we have a great relationship. We joke off the court, but once we get to practice they know I mean business. I hope they’re having as much fun as I am. These relationships we’re building now will last a lifetime.”
Mattson said Schuba’s personality and drive won him over.
“I put my feelers out because I didn’t know him,” Mattson said. “I had heard positive things about him, that he was an up-and-coming coach, had been there as a player and had that experience coaching (as a student assistant last year) at Madonna.
“When we interviewed him, he had a confidence and maturity about him that we really liked. We liked what he had to offer, what he was about. We knew hiring a 25-year-old with no head coaching experience might be rolling the dice and taking a chance, but that’s what we did.”
And Central has not looked back.
“Besides the fact that he has the guys competing and we’re having success under his leadership, I’ve been really impressed with the way he’s set his standards for the program,” Mattson said. “He doesn’t waver from those. For a 26-year-old now, he gets it. He does a great job interacting with people. He’s focused. He’s driven. When he wants something done, needs something done, he gets after it.”
Mattson said he’s also been impressed with Schuba’s relationships with game officials.
“We’ve received compliments on the way he’s handled himself,” Mattson said. “He holds his staff and himself to high standards. That stuff can be teachable, but when he comes in with it and gets it right away that absolutely reflects positively on the kids, the program and the parents.”
Schuba was on the links, playing a round at the Grandview Golf Club in Kalkaska, when he received word from the district’s human resources office that he had been picked for the job.
“I actually missed the call and had to call back,” he said. “I was teeing off, so as soon as I got back to the cart I gave them a call. It made the rest of the round a little sweeter. I was able to play with more freedom. I wasn’t nervous thinking about it (anymore).”
Still, it was difficult to leave a job he had just accepted.
“I can’t say enough good things about Kingsley for the opportunity they gave me as a young coach without any head coaching experience, other than AAU, to trust me to run that program,” he said.
The Central players applauded the hire.
Vicent played AAU ball for Schuba last summer.
“We’ve been building off that relationship and it’s been going well,” he said. “I feel close to him, and I hope he feels close to me.”
Schwannecke did not play AAU ball with Schuba, but he knew about him.
“Obviously, he’s a pretty big name up here,” he said. “We loved Coach Turner, but after he left Coach Schuba was one of the first guys that came to mind that I would like to have coach us. He pushes us to be our best every day.”
Schuba, an administrative assistant at the high school, said the biggest realization he’s had coaching is that the same approach does not motivate every player.
“You have to realize these kids are 16 and 17,” he said. “Each one is different, and going through different things, so you find a way to coach them differently, but still learn the same things. You can’t yell at every kid the same. You can’t coddle every kid the same. You have to approach each differently and try to find what works and gets them to play at their highest level while still learning the game of basketball and learning life lessons.”
One person not surprised by Schuba’s success is his former college coach at Madonna, Noel Emenhiser.
“Travis has always had an unbelievable understanding of the game,” he said. “That was one of his greatest strengths (as a player). You can look at the individual skills that he has – his shooting ability jumps out – but he really understood how the game was supposed to be played and what it took to be successful.
“He comes from a basketball family. His older brother (Chuck) was a successful college player and high school coach. He understood the game from the day he arrived here. He understood why things worked and why they didn’t. I thought it was a pretty natural fit to want to coach. In addition to understanding the game, Travis has an incredible confidence and that’s important in coaching because he knows what he needs to do, and he has the ability and belief in it to make sure that it happens. He doesn’t go home questioning whether he’s doing the right things. He knows he is, and he’s going to ensure the players believe in that and buy into the same things he does.
“If I were to guess, I would think the players really enjoy playing for him. I’m sure he’s tough and demanding, but at the same time I’m sure he really builds confidence into his players in the way that they understand what it takes (to succeed) and they know they can do it.”
That connection between Schuba and his players was evident on the gym floor following Central’s win over West.
“It was a sea of people, and everyone was excited,” Mattson said. “I was about five feet away as I watched one of our players try to find (Schuba). He was seeking him out to give him a great big bear hug. And when he did, Travis had a huge smile on his face. It was something special as an athletic director to observe this from a distance. That’s what it’s about right there.”
It was another memory-maker for the young coach.
And as for that shot that took down St. Francis in the 2009 high school tournament, that one is hard to forget, too.
His brother, Chuck, who is 11 years older, was the Kalkaska coach at the time.
“I give that one to my brother,” Travis Schuba said. “He did his studies. We threw in a bunch of defensive sets, mixed it the whole game, and slowed them down.”
Ironically, Schuba was supposed to be the decoy on the game-winning play, but he ended up with the ball. The rest is history.
“I still have people ask me, ‘Do you remember that shot?’” he said. “Of course, I remember that shot. It was one of the coolest moments of my career.”
The game-winner for Madonna registers, too. The Crusaders had won eight games in Schuba’s freshman season – Emenhiser’s second at the helm. They had started the 2011-12 season 0-4 when Schuba hit the shot to upset Indiana Tech.
“There were two seconds left on the clock,” Emenhiser recalled. “We ran him off a screen. He went flying into the corner, caught the ball and shot it all in one motion – nothing but the bottoms. That propelled us. We won our next nine games. It was the beginning of that (63-win) run we had for three years. Before (Schuba’s class arrived), we had one winning season in program history. We were still trying to build a culture and change who we were. We had played some good games, but the guys didn’t yet believe we could be a great team. That shot really gave the guys a ton of confidence. It was a pivotal moment in our program.”
Madonna later went on to a win a conference tournament title and play in the NAIA national tournament.
Schuba, who still holds the Madonna career records for 3-pointers made (399) and 3-point accuracy (better than 40 percent), wants his Central players to embrace success as well.
And it seems to be working.
“Coach Schuba does a great job instilling in us that we should expect to win,” Schwannecke said.
So far, so good.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Traverse City Central coach Travis Schuba watches his team work during its game against Grand Rapids Forest Hills Central this season. (Middle) Traverse City Central's Tobin Schwannecke gets to the basket a week ago against Traverse City West. (Below) Central players celebrate their win over the Titans. (Photos by Rick Sack/TC Rick Photo.)
Hoping to be 'Hardly Noticed,' 50-Year Official Allen Certainly Recognizable, Respected
By
Mike Dunn
Special for MHSAA.com
December 18, 2025
Editor's Note: An extended version of this article appeared originally in the Cadillac News in March. Since then, Allen has been inducted into the Basketball Coaches Association of Michigan's Hall of Honor in October and is wearing the striped shirt again this basketball season, officially his 50th year.
CADILLAC – Bill Allen’s story is similar to that of many area sports officials, particularly those officials who have been active for many years.
A background in sports, typically playing team sports while growing up, combined with a desire to continue to be involved after high school or college, coupled with an inner urge to be part of the solution – these characteristics find a natural outlet for those brave souls who choose to be officials. and these traits are nearly always part of the make-up of the officials who receive high grades for their efforts and serve capably for many years.
Allen, of Cadillac, would not say this about himself. But he is one of those officials whom coaches are glad to see on the floor because they know they’re getting someone who will be fair and consistent. The same could also be said of Allen when he was umpiring, though he doesn’t work the diamonds anymore.
As Allen can tell you as he enters his 50th year wearing the striped shirt on the hardwood, officiating is a demanding vocation – and it is rewarding at the same time. It requires the right temperament as well as an above-average level of mental and physical fitness, especially as age makes its inevitable demands. It requires the ability to make decisions quickly, sometimes under very stressful conditions. It requires the ability to face criticism, sometimes expressed loudly or very loudly. It requires the ability to be a peacemaker at times and also the willingness not to hold grudges or become petty.
For those like Allen who have what it takes, those who are up to the challenges and the rigors that officiating requires from an individual, there is a deep satisfaction in knowing they are making a positive difference.
“I think that’s a common thread among all the officials, whether it’s basketball or baseball or softball,” Allen said. “You obviously want to do your best, but you want to manage the game in a way that helps it to flow the way it should flow and enables everyone, the players and the coaches and the fans, to get the most out of it.
“It’s an old cliché but it’s true: The best officials are the ones you hardly notice. If you can officiate a game and walk through the crowd afterward and no one recognizes you, then you’ve probably done your job pretty well that game. That’s what every official strives for.
“You’re never going to get every call right, and you have to be willing to accept that going into it,” he added. “But you know the rules and apply the rules the best you can, you put yourself in the best position to make the calls, especially in basketball, and you call it the way you see it.
“Are you always right? No. But if you put yourself in the right position and make the call you believe is correct, you can live with that and normally the coaches can too, even if they’re angry about a particular call in the moment.”
Allen, like most officials, was an athlete himself growing up in Traverse City and playing multiple sports for what was then known as Traverse City High School, the largest high school in Michigan in the early 1970s. By his own admission, he wasn’t one of the top stars in basketball and baseball but he was a good, reliable player for his coaches and a dependable teammate who loved the atmosphere of the arena during each season as well as the sense of achievement that the act of competing brought out in him like nothing else.
“I was pretty athletic growing up, but not a great athlete at Traverse City High School,” he said. “I was good enough to make the teams, but I wasn’t what you would call an impact player. A lot of officials have the same kind of background as mine. Maybe we weren’t the greatest players, but we still enjoy sports and we like being part of the action.”
It was during his final two years at Michigan State during the mid-1970s that Allen received his start in officiating.
“In my junior year at Michigan State, one of the fellows I roomed with did assignments for the intramural programs at the college,” he said. “Everything from touch football to basketball to slow-pitch softball. He told me to take the officiating class and he would assign me to games, and that’s how it all started 50 years ago.”
Allen jumped into the world of officiating eagerly with both feet, working a sporting event “nearly every night” at MSU.
“I would go to school during the day, ref at night, and do it again the next day,” he recalled.
“There were so many contests, maybe thousands, that I got to work with a number of other officials. Tim McClelland, who later became a Major League umpire and made the illegal pine tar bat call against George Brett, was a colleague back then. It was a lot of good experience and good mentoring and laid a great foundation for what turned out to be ahead.”
Allen initially earned a degree in criminal justice, graduating from Michigan State University in 1977, and worked in the field of corrections for a period of time before his love of baseball and a sense of personal confidence in his potential to officiate at a higher level prompted him to attend a school for prospective umpires in Daytona Beach, Fla.
That didn’t quite work out, but Allen was not deterred. He changed his career plans from criminal justice to education, and the switch would also lead to abundant opportunities for officiating down the road not just on the baseball and softball diamonds but the basketball court as well.
“When I didn’t get picked (for umpiring), I went back to school to earn my teaching certificate and a graduate degree in history with the goal of becoming a teacher at Cadillac,” he explained. Allen’s wife Sue already was employed as a teacher with the school district.
Bill’s goal at that point was to join Sue as a member of the faculty, as a social studies teacher, and that’s just what happened. Bill served for 26 years in the classroom before retiring along with Sue 12 years ago.
“I viewed Cadillac schools as a great organization to work for as a teacher before I got hired there, and I was right,” he said. “I wouldn’t trade my years at Cadillac for anything. Susie and I both thoroughly enjoyed our years there.”
In conjunction with teaching, Allen continued to officiate basketball in the winter and baseball in the spring and summer. He umpired a lot of men’s summer league softball games through the years and grew to love in particular working the games under the lights at Cadillac’s Lincoln Field.
He also became a registered official with the MHSAA and has continued in that role, though he decided to hang up his umpire cleats a few years ago.
“I registered with the MHSAA while I was still in Lansing,” he said. “The first place I ever did a sanctioned event was in Perry, Michigan. I had barely enough (umpiring) equipment and I’m sure I looked like a real yahoo out there, but I got through it.”
After coming to Cadillac, Allen met Dave Martin, who was an active official and a fellow teacher at Marion, and Martin became his first “crew chief.”
“They needed some JV officials and I got signed up and was off and running,” Allen recalled. “That’s how you got into it back then. You found a crew and the crew chief assigned you some games, and you were evaluated. As long as they liked you and liked what you were doing, they kept you around.”
Allen expressed admiration and appreciation for Martin and also the late June Helmboldt from Lake City, another crew leader “who had a great perspective on the game.”
Allen served as a crew chief himself for a long time and has built rewarding relationships with fellow officials through the years. He has worked many games with Penny McDonald of Cadillac, another longtime official who has earned much respect for her consistency and quality of work in multiple sports over the decades. Allen, in a reversal of roles, is the one receiving assignments from McDonald these days.
Bill Bartholomew is another longtime officiating partner with whom Allen has worked many games over the years and for whom Allen has great respect. This school year, in fact, marks Bartholomew’s 51st year as an official. There are a few others from northern Michigan who have stood the test of time and have passed the 50-year service milestone, such as Paul Williams of Mesick, Tom Post and Mike Muldowney of Traverse City, Tom Johnson of Gaylord, and Dan Aldrich of Charlevoix. All of these, Allen said, are a credit to the craft of officiating and have earned the respect they receive.
Allen also has fond memories of working frequently through the years with Don Blue of Falmouth and Jill Baker-Cooley of Big Rapids, who was chosen for the MHSAA’s prestigious Vern L. Norris Award in 2018.
“I was there when Don and Julie and Penny all got their start in officiating, and they all found their skill set and became excellent officials,” Allen said.
Bill is included in the 50-year milestone group of basketball officials now that the 2025-26 season is underway. He is pleased that he has been able to maintain his longevity; as to the future, he is ready and willing to keep going.
“As long as I’m healthy and can do it properly, I hope to continue,” said Allen, who remains physically fit, jogging regularly along with activities including downhill skiing in the winters and golf during the warmer months.
“I’ll know when it’s time to step aside. When I can’t see well enough to judge the baseline and need to rely on my partners more than I should, then it’s time to hang up the whistle and let the younger ones take over. I hope that’s not for a while though.”
Mike Dunn is a sportswriter for the Cadillac News and the sports editor of the Missaukee Sentinel weekly. He has won numerous awards through the Michigan Press Association as well as the Michigan Associated Press.
PHOTOS (Top) Cadillac’s Bill Allen, shown here following a varsity girls basketball game in February in Evart, is in his 50th year as an MHSAA registered official. (Middle) Allen waits at the baseline for action to resume. (Below) Allen talks casually with McBain Northern Michigan Christian boys assistant coach Terry Pluger prior to the start of the varsity game with Buckley on Dec. 8. (Photos by Mike Dunn.)