Branstrom-Led Mid Pen Built to Play Big

January 10, 2018

By Dennis Grall
Special for Second Half

ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.

Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.

"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.

Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.

That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.

"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."

Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.

Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.

Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.

"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.

"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."

That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.

"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."

Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.

"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.

Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.

"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."

Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."

That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."

His two teams will practice together, and varsity players will serve as assistant coaches.

The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.

Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."

He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.

"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."

However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.

More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.

He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.

Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."

Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.

"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."

Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor.  "In pick-up games and practices, they want to shoot those threes, and that has changed everything.

"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."

Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.

Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)

Coaches Return With College Knowledge

By Tom Markowski
Special for Second Half

February 24, 2016

North Farmington boys basketball coach Todd Negoshian is not so vain to believe he’s at the top of his profession.

After all, he’s nearing just his fifth season running what is considered one of the top programs in the Oakland Activities Association.

What Negoshian is certain of is that he is a better coach now than he was during the early 2000s when he entered the profession as an assistant at North Farmington under his father, Tom Negoshian.

In addition to Todd Negoshian’s years as a high school coach, he spent three seasons (2004-07) as an assistant coach at Oakland University under coach Greg Kampe. Having worked at the college level has not only added to his knowledge as a coach but also given him an opportunity to work with different people under different circumstances but with similar goals.

“I learned a lot from Kampe,” Negoshian said. “I learned a lot about relationships. He has the uncanny ability to (scold) a kid and then 30 seconds later have your arms around him. It’s about building relationships.

“It’s his approach to coaching. There’s so many things you learned outside of coaching.”

This brief stint at the collegiate level gave Negoshian, 35, a whole new perspective on how to coach and how to be a coach. Building relationships takes time, and to those committed to being a coach who cares about his or her players, it’s paramount to allow for that time.

Some coaches, like John Beilein at University of Michigan, start out coaching at the high school level, move on to college and remain there. A number of others statewide have taken paths similar to that of Negoshian.

LaMonta Stone at River Rouge and Steve Hall at Detroit Cass Tech started coaching at the high school level and have recently returned to their roots after each spent several years as a college coach.

Stone played for the legendary Lofton Greene at River Rouge and then coached the Panthers to a Class B title in 1999. Stone ambitiously sought a position at the next level and was quite successful. He spent two seasons at Eastern Michigan, two at Ohio State and 10 at Bowling Green before returning to River Rouge last season as head coach.

And he has no regrets.

“At that point, I had goals,” Stone said of making the jump to college. “There were things I wanted to do. I still have goals. People ask me, would I go back to college? I don’t know. If the situation was right, I might.”

Stone, 49, returned for two reasons: family and community. Last season he was able to coach his oldest son, LaMonta, Jr., his senior year. Stone also has two other sons, ages 6 and 9.

Basketball is king in River Rouge. Greene won a record 12 MHSAA titles and the program has won two more since his departure. But the Panthers relinquished their claim as a state power soon after Stone left and haven’t been much of a factor in the tournament since. Stone intends on changing that.

“It’s a situation where, I’d been (coaching in college) for 14 years,” he said. “I’d reached all my goals. The only one I didn’t was to become a head coach. But you’re an assistant in the Big Ten. You can’t get much higher than that.

“The opportunity to come back to that community, I just couldn’t pass up. I get to be more of a part of my sons’ lives.”

In addition to the high school season, Stone said he enjoys coaching during the summer, in camps and individually.

“I can, within the (Michigan High School Athletic Association) rules, work with kids outside of Rouge,” he said. “I get calls all the time saying can you work with my son. I work with them but they can’t come to Rouge. I like it that way. There’s no pressure on me or them.”

Hall, 45, was one of the state’s top players when he graduated from Cass Tech in 1988. He played four years in college (Washington, Virginia Tech) before playing professionally overseas. In 1996 he became the head coach at Detroit Rogers, an all-boys school in the Detroit Public School League. Hall spent nine seasons there and won three MHSAA titles before the school closed.

Hall went to Detroit Northwestern in 2005 and spent three seasons there, winning one PSL title, before accepting a position as an assistant coach at Duquesne University in Pittsburgh.  He spent four seasons there before becoming an assistant coach at Youngstown State. On Aug. 25, Hall officially came back to Detroit as athletic director and boys basketball coach at Cass Tech.

Like Stone, Hall was looking for a more stable lifestyle. Family came first, and the opportunity to coach his alma mater was too good to pass up.

“A lot had to do with my life at this stage,” he said. “I have two young boys (ages 7 and 4) and to be more a part of their lives is important. If I wanted to spend time with them, we’d go to a game where I was recruiting a kid and that would be our time together on that given day.

“And I have a passion for this school. This whole year has been learning on the fly. At Rogers there was a lack of numbers. Here football is huge. We didn’t have a football team at Rogers. And here I have a surplus of numbers. It’s a different dynamic. Rogers was the smallest school in the PSL by enrollment. Cass is the biggest.”

Hall said he doesn’t miss the hours of travelling on the road, going into countless gymnasiums recruiting players and trying to convince them and their coaches that his university was the right one. It’s not that his responsibilities as athletic director and coach are less demanding. But being able to go home every night and see his children and sleep in his bed has its rewards.

Hall said he had more than a few conversations with Stone on returning home.

All three coaches agree that experience has its benefits. It’s not that coaching is any easier at this time. The challenges are still there and in many ways demand different approaches.

“Every stop makes you better,” Negoshian said. “Anytime you coach kids, the more you are around them, it helps.

“The game has changed. Society changed. Kids don’t want to fight through tough times. That’s why you see so many transfers. Everybody wants to be the hero. They want the focus on them. And it’s just not them. It’s the family. I’m not sure all of the parents are committed. They don’t want to go to A, B and C to get to D.”

Hall said the expectations for incoming freshmen and their parents are so different than it was when he was in high school. Then students went to a certain school, whether it was a power like Detroit Southwestern or a neighborhood school like Detroit Mumford, to be a part of an established program.

“It’s a trickle down from college,” Hall said. “It’s not, ‘I want to send my kid to a great program.’ There’s the attitude that if my son isn’t a part of it as a freshman, I’ll go somewhere else instead of being part of the process.”

Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.

PHOTOS: (Top) Current River Rouge boys basketball coach LaMonta Stone returned to his alma mater after serving as a college assistant including at Bowling Green. (Middle) Todd Negoshian, LaMonta Stone, Steve Hall. (Top photo courtesy of LaMonta Stone.)