Branstrom-Led Mid Pen Built to Play Big

January 10, 2018

By Dennis Grall
Special for Second Half

ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.

Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.

"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.

Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.

That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.

"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."

Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.

Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.

Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.

"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.

"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."

That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.

"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."

Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.

"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.

Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.

"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."

Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."

That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."

His two teams will practice together, and varsity players will serve as assistant coaches.

The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.

Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."

He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.

"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."

However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.

More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.

He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.

Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."

Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.

"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."

Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor.  "In pick-up games and practices, they want to shoot those threes, and that has changed everything.

"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."

Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.

Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)

'Ville' Coach Driven to Make Difference

By Tom Markowski
Special for Second Half

December 30, 2015

DETROIT – It’s unlikely. But if Juan Rickman ever gets bored, he would be a prime candidate to participate in a sleep-deprivation study.

Rickman, 32, spent five seasons as the boys basketball coach at Detroit Crockett, then became the coach at Detroit East English Village Prep when Crockett merged with Detroit Finney for the start of the 2012-13 school year.

His fulltime job is serving as an attendant agent for the Detroit Public Schools. In layman’s terms, he’s a truant officer. He also works for Wayne County in its juvenile detention department.

And if that’s not enough, Rickman and a partner are in the process of starting a medical transportation business. Rickman said he has the drivers lined up. Purchasing the vehicles is the next step.

Rickman also is a husband and a father. He and his wife Kateena have a 16-month-old daughter, Amira.

A graduate of Detroit Cass Tech and the University of Michigan-Dearborn, Rickman is driven. Achievement is the driving force that supplies the motivation for himself and his family, and for the students for whom he is responsible.

“I’m grinding, just grinding,” he said. “My wife and I have a budget.

“She’s totally into my life. You want a means to an end. We want to buy a house.”

A typical day for Rickman begins at 7:45 a.m. at East English. School ends at 3:30 p.m., and then study table begins a half hour later for his players and lasts an hour and a half. Practice runs from 5:50-8 p.m. His job with Wayne County begins at 11 p.m. and he’s off at 7 – then he’s back at East English.

Rickman isn’t Superman, so this routine isn’t played out every day. But there are weeks where he’ll work three nights for Wayne County, then work a Sunday.

“There are some days I don’t sleep,” he said. “This past week I got up Monday morning and didn’t sleep until 11 (p.m.) on Wednesday.

“When my wife wasn’t working, I had to (work extended hours). Sometimes I’ll take some time off (from Wayne County). The thing is, I know when I need to tone it down.”

Kateena returned to work for an insurance company soon after giving birth. Though this helps monetarily, it also forces the Rickmans to send their child to day care.

It can be a dilemma, and it is a balancing act. But they’re determined to create a good life for themselves and their child.

Juan Rickman said he planned on cutting back on his hours during the holidays to spend more time with his family.

Along with the rewards financially from their hard work is the satisfaction of knowing they are contributing to their community. Because of his jobs within DPS and Wayne County, Juan Rickman deals with many troubled youths. He knows he’s in a position to set an example as a positive role model, and there is a responsibility to fulfill these expectations.

“I take it seriously,” Rickman said. “A big part of my job is to get these kids into college. I’ve had six of my players go on to a Division I school, but what I’m most proud of is the others. I didn’t have to work hard to get the Division I kids in school. College coaches came after them. I’m more proud of the D-II and the (players who went to) NAIA (schools). Look at Jaylin McFadden. We worked hard to get him into Ferris State.

“And these players come back around. Even the ones I kicked off the team come back. It’s a good feeling.”

Rickman and others at East English also helped the team manager earn a scholarship. Devin Smith is a senior and he’s earned a scholarship to Madonna University in Livonia through a fund the university set up.

East English is off to a 1-2 start, but the Bulldogs are expected to be a significant factor in the race for the Public School League title.

“I’m content coaching high school basketball,” Rickman said. “I’ve had opportunities to go to the next level. I didn’t like the situation.”

Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.

PHOTOS: (Top) Detroit East English boys basketball coach Juan Rickman works with his players during a practice. (Middle) Rickman, with wife Kateena, holds daughter Amira. (Photos courtesy of the Rickman family.)