Coaching Couple Guide Rising Cardinals
By
Dennis Chase
Special for MHSAA.com
January 21, 2016
By Dennis Chase
Special for Second Half
JOHANNESBURG – It's Thursday – game day in the Huff household.
Nothing unusual about that. Most winter days are game days for Heather and Troy Huff, the head varsity basketball coaches at Johannesburg-Lewiston High School.
"Monday is usually the only night we eat at home as a family," said Heather, who is in her 15th season as the girls coach.
This week's schedule is as hectic as ever – the boys hosted Bellaire on Tuesday, the girls entertained Onaway on Wednesday, the boys travel to Pellston tonight and the girls head to Mancelona on Friday.
On Saturday, the Huffs will be in Houghton Lake to watch their 12-year-old son Sheldon play.
Sunday? It's back to practice.
"We get a lot of basketball this time of year," said Troy, now in his fourth season as boys coach.
Winning basketball, too. Propelled by a strong senior class, the Cardinals are off to a combined 14-2 start – the boys are 6-1 and the girls 8-1.
The girls record is not a surprise. The Cardinals are averaging 16 wins a season under Heather Huff, who is 234-89 since she took over from her mentor, Rick Guild, who won 443 varsity games during his Basketball Coaches Association of Michigan Hall of Fame career.
The boys, though, are reaching for new heights. Troy Huff inherited a struggling program when he took over in 2012. The Cardinals finished with 10 victories that first season, and then jumped to 16 wins a year ago.
"It's amazing how far the team has come in four years," Troy said. "We had five coaches in 10 years (previously). You can't build a program like that."
Coaching stability has been a key to success at Johannesburg-Lewiston. The football program, which has won 61 percent of its games since starting the sport in 1969, has had just three head coaches since 1983. Girls basketball has had two since 1975. Kevin Kennedy will be starting his 30th season in the spring with girls track & field, a program he's led to seven league and six Regional titles. Guild is gearing up for his 41st season as baseball coach for the Cardinals, who have won 15 Districts and three Regionals in that span.
"We've been able to keep that continuity (in those programs), and that's huge," athletic director and football coach Joe Smokevitch said. "Year after year after year, the kids know the expectations."
The Huffs set the bar high in basketball.
"Troy and I were raised to work hard and set high expectations for ourselves," said Heather, who teaches math and health at the middle school. "We (ask) that from the kids that we coach, too. We hold them to a high level of accountability. I think when you do that, you get out of them what you expect out of them."
Troy agrees.
"I don't accept that 'I can't do it' type attitude," he said. "You have to push yourself to that next level."
On the court, the results are apparent.
The girls, led by four-year veterans Madison Showerman and Kelsey Cherwinski, are in contention for another Ski Valley Conference crown. The 5-foot-11 Showerman is averaging 25.3 points, 11 rebounds and 4.3 steals per game. She just went over the 1,000-career point mark. The 5-5 Cherwinski is averaging 16.2 points, 5.2 steals and 4.4 assists. The Cardinals also are getting strong play from two other seniors, Kate Heidman and Sarah Korff.
As in the past, Johannesburg-Lewiston likes to pressure the ball on defense, creating scoring opportunities off turnovers. And when the Cardinals clear a defensive rebound off the glass, they like to get out in transition.
If the fast break is not there, the Cardinals can turn to an improved halfcourt offense, Heather Huff said, that features Showerman's developing skills inside.
Another four-year varsity veteran, Logan Huff – Heather and Troy's middle son – is a key cog on the boys team. The 5-11 point guard, who carries a 3.99 grade-point average, also is averaging 18 points a game and surpassed the career 1,000-point mark earlier in the season. Troy's nephew, Brandon Huff, is a 6-3 forward who averages better than 15 points per contest. Seniors Nathan Fox, Brent Carpenter and Ori Kierczynski add to the attack. The 6-7 Carpenter, who is averaging close to 10 points, suffered a bone bruise four games into the season, so Tyson Claeys, a 6-3 freshman, stepped up, and is averaging nearly a double-double.
Troy Huff said that balance is the strength of his team.
"We have (multiple) guys that can score," he said. "It's not unusual to have three to four guys in double figures."
The Cardinals are pursuing their first boys league title since 1981. But it just got more challenging. They suffered their first loss Tuesday to Bellaire. The girls lost to Bellaire last week.
“That will be a great motivator for us,” Heather said.
Now, it will be for the boys, too.
For the Huffs, coaching at Johannesburg-Lewiston completes a circle. It’s where they went to school, where their sports journeys began.
Heather was a standout player under Guild, scoring 1,216 points during her career. She played at Alma College for a couple seasons before turning to coaching, starting at the middle school level in Alma, Breckenridge and Gaylord before returning home. She spent six years as an assistant and junior varsity coach before succeeding Guild. Her 2009 team reached the Class D MHSAA Semifinals.
Troy was a captain on the football and baseball teams in high school, but did not play basketball.
"That's one of my regrets," he said.
Troy Huff went on to spend 25 years in law enforcement, retiring from the Gaylord Police Department in 2013.
With three sons active in sports, he took on a second job during those years, coaching youth sports.
“It was in my blood,” he said.
Huff was still working in the police department when he accepted the boys varsity basketball job. Not long after, he agreed to be an assistant to Guild in baseball.
Smokevitch said Huff's personality is what stood out when he took over the basketball program.
"He's a take-charge guy," said Smokevitch. "He has that no non-sense (attitude) about him, similar to the way I coach (football)."
Huff also knew the kids. He coached most of them in youth sports.
Huff has had the joy of coaching two sons on varsity – Coalton and Logan. Sheldon, the team manager, is coming up through the ranks.
The Huffs agree the best part of their jobs is simply working with their players and “helping them be the best they can be.”
"Just watching each player develop, watching them work together as a team, and having some influence on that, is rewarding," said Heather.
That's not lost on Smokevitch. He’s seen Heather teach her craft on the court for all 15 years as head coach.
"She's constantly working with the kids, constantly teaching," he said. "I read a quote from John Wooden the other day. He said, 'It's not coaching, it's teaching.' That's what Heather does."
Smokevitch said this is a special time at the school. Teams are doing well across the board.
"We have great kids," he said.
Not just in talent, but character, he added.
Take Logan Huff, Brandon Huff and Fox, for example. They were three-year starters for Smokevitch n football. The Cardinals finished 9-2 in the fall, losing by six and eight points to St. Ignace, an eventual Division 8 semifinalist.
Brandon was the pass-run threat at quarterback, Logan was a 1,000-yard rusher and became the school's all-time leading tackler, while Fox was an all-state punter.
They visited Finlandia University in Hancock late last week and then returned home in time to attend a birthday party for Smokevitch's 7-year-old son, Joey.
"He invited those three to come to his bowling party," said Smokevitch. "They all showed up, bowled, brought presents, had pizza and cake, and hung out with a bunch of 7-year-olds. That shows you what kind of kids they are, the upbringings they've had.
"It's that small-town school atmosphere. Our school is one building, K through 12. The younger kids see the (high school) kids all the time. My son idolizes those kids, and they accept him right back."
In another month or so, those three boys, along with their teammates, would like to be accepting a league championship basketball trophy. The girls would like to be celebrating a title, too.
But there are still a lot of game days ahead. Just ask the Huffs.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: Heather Huff, left, and husband Troy coach the girls and boys varsity basketball teams, respectively, at Johannesburg-Lewiston. (Photos courtesy of Brandon Folsom/Gaylord Herald Times.)
'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)