Erik O, Legend on the Microphone
By
Geoff Kimmerly
MHSAA.com senior editor
March 21, 2013
One of Erik O. Furseth’s favorite moments every March – perhaps the one he looks forward to most – comes during the hour before each MHSAA Basketball Semifinal.
From his familiar seat on press row, Furseth has called hundreds of Michigan State University and MHSAA Finals basketball games.
But the opportunity for high school teams to play at Breslin Center is not lost on him, especially as he watches players and fans enter the arena for the first time.
“(It’s) the kind of awe that overtakes people when they come there,” Furseth explained earlier this month. “The enthusiasm reflected on the kids there and so on.
“What a thrill for those kids to come and play a ballgame there.”
Now imagine Furseth saying this with the voice that’s become legendary to generations of basketball fans across this state.
Furseth, 82, has been a member of the MSU basketball family for more than 60 years. A player first, he since served as the homecourt voice of MSU basketball from 1968-02 and MSU football from 1971-98, and this weekend is continuing a run of calling MHSAA Boys Basketball Finals that began more than four decades ago while those games still were played at Jenison Field House.
Some of his phrases are on ready recall for those who have sat in his audience.
“The clock is correct and official.”
“Yesssss … on the basket!”
“Heeeee gets the bonus.”
Last weekend, Furseth also called his sixth MHSAA Girls Basketball Finals, and he’s announced MHSAA football championship games since their days at the Pontiac Silverdome and Baseball Finals for a decade. Furseth also just finished his third season as voice of Traverse City St. Francis football and girls and boys basketball.
“Erik is able to make that job not just a game, but an event,” St. Francis athletic director Tom Hardy said. “To have somebody of his caliber, with his recognition, in a small gym in Traverse City … whether there are 100 people or it's standing room only, it’s so great to know the professionalism of that is taken care of. He just understands kids.”
Furseth moved from East Lansing to Traverse City 18 years ago. That he would find his way to the microphone in his new hometown makes sense. But that it became the tool of his trade the last half-century certainly would be considered a detour from his original plan when Furseth turned down a chance to play football for Woody Hayes so he could study forestry in East Lansing.
Life-changing moments
“Erik O. on the radio” was the voice of Lansing rock-n-roll radio during the 1950s and 60s.
“He was the number one disc jockey in this area before they were called disc jockeys,” said Lansing WILX sports director Tim Staudt, who grew up in East Lansing and has worked in mid-Michigan television for four decades and as a daily radio host for 20 years.
“He has the all-time greatest voice, and obviously it's held up to this day.”
Furseth grew up in Cleveland Heights, Ohio, and got to know Hayes while the soon-to-be-legendary coach was finishing his tenure at Denison University. Hayes hoped Furseth, a high school football standout, would become part of the coach’s first recruiting class after taking the job at Miami (Ohio) before the 1949 season.
But Furseth, who had vacationed in Michigan growing up, was drawn to MSU’s forestry program. So he made a trip to campus – picked up by then-assistant Duffy Daugherty for a visit with head coach Biggie Munn – and was sold on coming to East Lansing instead.
It didn’t take long for his future to turn in an unplanned direction.
Furseth was injured his first fall with the Spartans, and he never played a down of college football. But at that time, MSU sent all freshmen who had played high school basketball a card encouraging them to try out for the Spartans’ freshman hoops team. Furseth, also a 6-foot-3 post player in high school, not only made that MSU team but played three seasons on the varsity under another future coaching legend – Pete Newell, who would go on to lead teams to NCAA and Olympic championships. Furseth played in MSU’s first Big Ten game, against Northwestern in 1951.
It was during sophomore year that Furseth’s academic future also changed lanes. Forestry students were required to take a soil science class offered only during the winter and from 3-5 p.m. – a conflict with Furseth’s basketball commitments. He dropped the class, dropped the major, and as a junior switched course of study to communications.
MSU basketball’s announcer at that time, Larry Friedmeyer, was among a few who took note of Furseth’s deep and authoritative tone, and suggested he audition for the campus’ WKAR radio station. Furseth was hired at 75 cents an hour to host a few nights each week of “The Concert Call,” a classical music program, and later that year joined local station WILS to read the evening news. After serving in the Air Force, Furseth returned to WILS – and a star was born.
Furseth was a DJ for WILS for 14 years. On Saturdays for a decade, he hosted dances at the Lansing Civic Center that drew 1,000 teenagers a night – and one evening, included a surprise drum performance by a famous student at the local Michigan School for the Blind, known then as Little Stevie Wonder.
Furseth later managed WILS from 1956-68. “Being the manager made it no fun anymore,” Furseth noted.
He left for a job outside of radio. But the fun returned when his announcing career began.
Erik O on the microphone
The “O,” by the way, stands for Olaf. Furseth’s parents are from Norway. “Erik O” was a smooth radio name early in his career when he was filling in for mentor Dave Froh – “Erik O for Dave Froh” – so it stuck.
In his role at a basketball game, Erik O admittedly doesn’t see much of it – at least, as a fan might. He can say his top three MSU players during his time as announcer were Scott Skiles, Magic Johnson and Johnny Green. But for the most part, Furseth focuses on the factual information he must supply with every substitution, foul and break.
He found that winning formula long ago.
“He’s just a nice guy – and nice guys don’t usually last on the air as long,” said Lansing sports radio personality Earle Robinson, who recently retired after 39 years at WKAR. “He’s always had good relationships and such a pleasant personality.”
“You’d never know he was a basketball player or anything. He’s very free of any ego, very helpful to people and generous of his time,” said longtime MSU men’s basketball broadcaster Gus Ganakas, who formerly coached the Spartans from 1969-76 and was an assistant on Furseth’s freshman team.
“And particularly in basketball, he knew what he was doing. He’s a former player and has a background as an athlete, and he has a pleasing voice. I’ve always admired him because of his devotion to what he’s doing.”
High school sports are high on that list.
Furseth enjoys announcing the seventh and eighth grade football teams that play at Traverse City’s Thurlby Field – “They think they’re big time,” he said – and finds it incredible how much the high school teams can improve over the course of a season.
He relishes the camaraderie he sees at Class C St. Francis, and wishes he’d attended a similarly-small school himself. To a player who was wearing his former number, he said, “You’re wearing my number. Do it right.” And the St. Francis boys basketball team felt at home at Breslin Center in 2012, when it finished runner-up to Flint Beecher while a familiar voice called the action.
Furseth recalled earlier this month. “Really, for me, high school (sports) exemplifies the development of our kids athletically and in many other ways. You learn a lot of things in athletics.”
“When I think about my life, to think something I started led to doing this; I’m thrilled that it happened,” Furseth said of returning to another Finals. “It’s always been a great thrill for me to do it.”
PHOTOS: (Top) Erik O. Furseth calls the Saginaw/Rockford Class A Boys Basketball Final last season at Breslin Center. (Middle) Furseth prepares to call another game during the 1999 Boys Finals weekend at Breslin.
Past Wildcats Bringing Valuable Experiences Home as Three Rivers' New Hoops Coaches
By
Scott Hassinger
Special for MHSAA.com
December 2, 2025
THREE RIVERS – Basketball has always been a passion for rookie Three Rivers coaches Drew Bosma and Michael Morrison.
The two former Wildcats aim to bring that same level of energy they exhibited during their playing careers as they embark on their first varsity coaching stints.
Both Bosma and Morrison have brought along a few familiar faces as they begin working to rebuild Three Rivers' strong basketball tradition.
Bosma, a 2009 graduate, replaced long-time mentor Brian Burg as the Wildcats' varsity boys coach, while Morrison has taken the reins of the girls program from Carley Shoesmith.
As a student-athlete at Three Rivers, Bosma excelled in football, basketball, baseball and track & field. He continued his playing career at Alma College and Liberty University before returning home and completing his undergraduate studies in psychology through online courses.
"My psychology background has been useful in my coaching career. The kids you work with have so many different issues they encounter than when I was in school," said Bosma, who is employed in the RV Industry at Grand Design in Elkhart, Ind.
Bosma's early shift works out perfectly with his coaching duties. After 11 seasons as Three Rivers’ JV boys coach, he spent the last two as a varsity assistant at Portage Northern. His immediate goal is to renew enthusiasm within the program.
"My experience with Three Rivers basketball as a player was a very good one. I want to build the culture to the point where people want to be here, the effort isn't questioned and (we) have kids who enjoy the game," Bosma said. "I've had a lot of good mentors in this game. Now that I'm a head coach, I want our players to be able to step onto the court and play freely. Yelling after every mistake they make isn't going to teach them anything. They are going to make mistakes in life, and they have to understand it’s ok to mess up and learn from those mistakes.”
Bosma's additional goals this season are simple ones.
"I want our kids to make it known that we have competed hard in every game with a no-quit attitude. It's a coach’s dream to win every game, but I want to make sure these kids are becoming better people as well as basketball players," Bosma said.
Long-range goals include increasing interest among students to try out for the team. He and his staff have organized the Three Rivers NextGen Boys' Basketball Program for students in kindergarten through eighth grade that will begin in January and focus on building skills and nurturing players who may fill the ranks down the road.
Bosma's coaching philosophy includes being tough on his players while showing that he truly cares about their well-being.
"As a coach I'm going to be hard on you, but these guys know that it’s out of love and concern for them,” he said. “They understand that anything I say to them is meant truthfully, and it comes from the heart. I want them to know they can come and talk to me. I want them to return 10-12 years later and notice the same type of feeling in this program. All of my coaches are either former teammates of mine or guys who played for me.”
Tirrell Hausmanis, a former hoops star at Three Rivers, serves as Bosma's varsity assistant. Brenden Brown is the Wildcats' junior varsity mentor, and alumnus Thomas O'Dell is the freshman coach.
"Having Three Rivers alumni on our coaching staff teaches these kids how important basketball is to our community," Bosma said.
Offensively, Bosma expects the Wildcats to be able to stay in space and use their long wing players and better shooters to their advantage. Among the top returners are junior point guard Brayden Carpenter, 6-foot-6 senior forward Zander Barth (who is committed to Central Michigan for football), and senior forward Carter Langston.
Carpenter averaged 13 points per game as a sophomore, as Three Rivers finished 7-15.
"You can tell there's a different attitude under the new coaching staff. There are lot of guys now who want to put in the extra time and energy to get better,” Carpenter said. “Our communication on the court has improved, and Coach Bosma's system allows us to play freely without worrying about the consequences of making a mistake.”
Three Rivers looks to be more adaptable at the defensive end.
"Defensively I want to change things up all the time. We don't want to just sit back in one zone or play man-to-man, but rather press whenever we can,” Bosma said. “We have a group that has improved its basketball IQ, which allows us to do so much more as coaches. We have good team camaraderie and kids who are going to play for each other. These guys are more excited about getting the win rather than what shows up in the box score.”
Bosma has seven seniors on his roster, but Three Rivers still is a fairly young team in terms of experience.
"We have long and athletic kids and guys who could be pretty good once they build their confidence level. We have great guards and kids who like to defend. Defense has become somewhat of a lost art in high school basketball. We have the tools though to be a successful basketball team," Bosma said.
Morrison, a 2003 Three Rivers graduate who played football, basketball and baseball for the Wildcats, has taken the reins of the girls program. After high school, Morrison attended Ferris State University where he graduated with a psychology degree as well. He is employed as a probation officer for the state.
Morrison has extensive experience coaching basketball. He started out coaching travel basketball in Paw Paw while also coaching high school teams at Kalamazoo Loy Norrix, Vicksburg and Three Rivers, including the last five years as the JV boys coach under Burg. He also served as an assistant men's coach at Glen Oaks Community College under Mike Elliott.
"Working under Mike taught me so much more about basketball and has made me an even better coach. That time was very beneficial," Morrison said.
Morrison's immediate goal is to provide stability in the girls program.
"These girls have had several coaches in the last few years. I want to provide some stability and help the program grow from the lower levels,” he said. “Obviously you want to win championships, but right now we have to start with attainable goals like finishing over .500, which we haven't done in a while.”
Other goals that Morrison feels are within Three Rivers’ grasp are finishing in the top half of the Wolverine Conference and competing for a District title. The Wildcats were 8-14 last season and tied for sixth in the league.
His philosophy centers around pace and space.
"I want to get up and down the floor and defend. We want to execute an offense in the halfcourt, but also get up and down the floor and get some fastbreaks when we can. We spent the first couple weeks of practice working on executing things the right way," Morrison said.
Senior guard Dani Glass, a second-team all-Wolverine Conference pick last season, returns for her fourth varsity season. Glass, who averaged 12 points per game as a junior, has committed to play at Kalamazoo Valley Community College.
"Dani makes us go and is our catalyst for everything we do offensively. We expect more from her this season as she gets ready for the next level," Morrison said.
Sophomore post player Braylee Burg will be another key component for the Wildcats, along with senior defensive specialist Jersey Roehrs.
"I feel I help my team most with my ability to box out and create a lane for my guards along with providing rebounding. I want to work on finishing stronger at the rim this year,” Burg said. “Our coaching staff has us doing fun drills that are getting us ready for the season. We want to get the ball down the floor more effectively and set up our offense."
Morrison is most excited about his team's work ethic.
"We are very excited about this team's potential and are really leaning heavily on our seniors to give us a big great burst of energy and bring everyone else along,” Morrison said. “People are going to see a very well-disciplined group that works hard and together as a team. We are working extremely hard on our communication and shooting as well."
Parker Ellifritz, who ranks among Three Rivers’ all-time leading scorers, serves as Morrison's varsity assistant. Olivia Hancock, whose played on the 2016 Class B championship team at Marshall during her prep days, fills the role of junior varsity coach with Payge Ellifritz, Parker's sister, serving as her assistant.
Scott Hassinger is a contributing sportswriter for Leader Publications and previously served as the sports editor for the Three Rivers Commercial-News from 1994-2022. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS (Top) Above, the Three Rivers boys basketball coaching staff, from left to right: junior varsity coach Brenden Brown, head varsity coach Drew Bosma, varsity assistant Tirrell Hausmanis and freshman coach Thomas O'Dell. Below, the girls basketball coaching staff, also from left to right: varsity assistant Parker Ellifritz, head varsity coach Michael Morrison and junior varsity coach Olivia Hancock. (Middle) Junior point guard Brayden Carpenter (0) returns for his second varsity season at Three Rivers. (Below) Senior Braylee Burg (52) returns for her second varsity season for Three Rivers. (Photos by Scott Hassinger.)