Felix Leaving Hillsdale Having Blazed Path to Statewide Success, Respect

By Doug Donnelly
Special for MHSAA.com

September 15, 2021

HILLSDALE – Every time Jordan Bollin would prepare his Dundee Vikings boys basketball team to play Hillsdale, he would rename all of his plays. That’s because Brad Felix, the longtime Hillsdale coach, knew them all.

“He had his teams so prepared,” Bollin said. “We’d call out a play and they would know exactly what we were doing. I had to rename all my plays, then quiz my kids over them before we played them. He’s such a great coach.”

Felix stepped down this week as the Hornets’ head coach, ending a coaching career that spans more than 30 years. 

“I think he is the best coach I’ve coached against,” Bollin said. “When I got the job at (Temperance) Bedford, the first thing I did was call him up and basically interview for an hour, asking about practice plans and this and that.”

Citing a health issue as one of his reasons for retiring, Felix said it was still a difficult choice to make. 

“It is a decision I don’t take lightly,” Felix said. “I feel like there has been a death in my family. The sadness I am feeling is pretty intense.”

Felix didn’t come to Hillsdale from the Upper Peninsula to turn around Hornets boys basketball. But, over the past couple of decades, Felix has helped transform Hillsdale boys hoops into a program known for adding hardware to its trophy case on a regular basis. 

The Bessemer native was a four-sport athlete in high school, but that’s where his playing days ended. He graduated from Northern Michigan University in Marquette and landed a job teaching in Hillsdale, at the opposite end of the state, within a few miles of the state line. 

Hillsdale basketballIt was the Hillsdale athletic director who approached him about coaching.

“He came to me and said, ‘We need a freshmen girls coach and freshmen boys coach; are you interested?’” Felix said. “The rest is history.”

Felix coached both boys and girls at freshmen and junior varsity levels for several years before landing the varsity girls job with the Hornets. He guided that program from 1998 to 2002. His final season with the girls he also became the boys head coach. He’s coached the Hornets boys for the past 19 seasons.

His teams had success early. Capturing the District title in 2005, in his third season, was a first for the school since the mid-1960s. 

He said reviving the boys basketball program was the carrot in front of him.

“No one would last this long if he or she was not experiencing some success,” Felix said. “That surely had a great deal to do with me hanging on this long. I was determined to change the mindset and the culture here, so that was a driving force. Our basketball history here was not very glorious, and I thought I could change that path.”

He certainly did that.

During his 19 seasons, Hillsdale won nine league championships, eight District titles and two Regional championships. The Hornets were consistently ranked among The Associated Press top 10 and if they weren’t on top of the league, they were competing for league championships. 

His boys teams went 20-0 during the regular season three times and won 20 or more games seven times. In 15 seasons, his teams won at least 14 games. His record as the boys coach was 318-104. Counting his girls varsity tenure as well, he won 369 games. He was a three-time statewide Coach of the Year.

Opposing coaches have long had a ton of respect for Felix and the Hillsdale program.

“His impact on Hillsdale basketball is something many coaches, like me, only could hope for when we are done,” said Onsted boys basketball coach Brad Maska. “The battles we had, Hillsdale vs. Onsted, were some of the best. I will miss that. He made Hillsdale one of the toughest places to go play. He’s a great coach and person.”

Ida boys basketball’s Jared Janssen coached against Hillsdale at least twice every year in the Lenawee County Athletic Association.

“He had an answer for everything you would try to throw at him,” Janssen said. “He is the toughest coach to prepare for.” 

Hillsdale had to overcome its share of obstacles. The Hornets played in four conferences during Felix’s tenure, meaning he often had to learn a new set of opponents. With relatively few schools Hillsdale’s size in that area of the state, the Hornets had to go on the road a lot.

“It is not easy to go to Ida on a Tuesday, get home at 11, hit school the next morning, and then go to Dundee on that same Thursday – only to be back in school again Friday morning,” he said. “Those are taxing weeks for sure.”

There were many great memories on the court, such as coaching seven players who scored 1,000 career points, some surprising District wins, buzzer-beaters and epic defensive battles. The 2013-14 team also appeared in a Class C Quarterfinal. His 24-2 Hornets lost to Muskegon Heights, 59-57.

“We played some really good teams to make it there and then fell two points shy in a game where we were huge underdogs,” Felix said.

The 2004-05 team that went 25-1 also played in a Quarterfinal, in Class B. The lone defeat came that night to eventual champion Grand Rapids South Christian.

“Walking on the court at Grand Valley to play that game was a sight I’ll never forget,” he said. “It was just a sea of maize pom-poms with a sea of opposing white ones on the other side. There were 4,000 fans there. That was a just fun.”

Felix said the love of basketball kept him going year after year.

Hillsdale basketball“The strategy and the relationship with the players have kept me in the game,” he said. “The winning helped, but I loved coaching the game and looked forward to each and every season. The most rewarding part of this job has been the relationships I've built with my players that have extended into their adult lives.”

Two of his former players reside in Colorado, where one worked for the Denver Broncos and the other served as an Olympic trainer.

“They flew me out there for a football game and a tour of the Olympic training center,” Felix said. “I was on the field for an NFL game.”

Felix and his wife, Heather, have been married for more than 25 years and have two children, Claire and Adam. He coached Adam. The end of his son’s career was marred by injury, but Brad Felix said having him be a part of the program was a great experience.

“I did get to coach him in at least one season,” Felix said. “His presence on my bench for 12 seasons was so heartwarming for me – he was in the gym and on our bus since he was 5. I swung him through the air on numerous occasions after big wins. He saw a lot.”

It was in June that Felix had a health scare that he says still isn’t over. He said health impacted his decision but wasn’t the ultimatum. 

“This will be with me for the rest of my life, unfortunately,” he said. “It weighed into my decision based on all the appointments that I may or may not have in the future, missing practices or games and just the added stress is more than likely not advantageous for me right now.

“I’d be in (coaching) longer if the circumstances had allowed me to.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Hillsdale boys basketball coach Brad Felix, right, hugs his son Adam after Adam’s final game last season. (Middle) Brad Felix and his 2013-14 team celebrate a big win during their tournament run. (Below) Felix huddles with his players during another game over his 19 seasons guiding the boys basketball program. (Top and middle photos courtesy of the Hillsdale Daily News; bottom photo courtesy of the Hillsdale athletic department.)

Senior Bucs Lead 3rd Straight Title Run

March 25, 2017

By Geoff Kimmerly
Second Half editor

EAST LANSING – The generations of Flint Beecher basketball rolled over again Saturday at the Breslin Center.

From the stands, stars of recent championships Monte Morris and Aquavius Burks cheered on the current Bucs, whose seniors were finishing the most impressive run in the program’s storied history – and preparing the next group to continue the tradition for years to come.

Four senior starters – Malik Ellison, Jordan Roland, Levane Blake and Edrice Hardnett – helped Beecher put the finishing touch on its third straight Class C championship and fifth in six seasons with a 73-58 win over Grand Rapids Covenant Christian.

Ellison, Roland and Blake all were four-year varsity players for the Bucs, joining the team after Morris led Beecher to the 2012 and 2013 Class C titles. Hardnett saw the floor briefly in the 2015 Final and joined the starting lineup this winter. Filling out Saturday’s first five was freshman guard Jalen Terry, the presumed next star in a growing list.

“When I was in the eighth grade, Monte took me under his wing, and he was showing me all the rights and wrongs to get to the championship,” Ellison said. “Basically, that’s what I was trying to do with Little E (Earnest Sanders) and Little Jalen. So when the new set of guys come in, they can sprinkle a little joy and education to them.

“Basically, it’s just a slippery slope. Just tell somebody else, and everybody else is going to adapt to it.”

Beecher finished this season 23-5, and coach Mike Williams said he believes Roland, Blake and Ellison finished with 109 varsity games, which would tie at least Powers North Central’s Jason Whitens, and possibly Morris for the most in MHSAA history.

Morris, who just finished a fantastic career at Iowa State, had FaceTimed Ellison earlier Saturday, nothing new in a relationship that has continued since the mentor left for the next level.

Ellison talked after the win about comparing his life to a book, and his “big brother” Morris certainly played a big part in writing this chapter. Ellison finished it by scoring 32 points as the Bucs held off a spirited push by Covenant Christian, which was playing in its first MHSAA championship game since 1994.

Unranked entering the postseason – while Beecher was tied for the No. 4 slot – the Chargers (21-6) played the Bucs to a tie in the first quarter and trailed by only three points heading into the fourth.

“I’m really proud of our guys. We had to believe to start the game we could win it, and I thought they showed that,” Covenant Christian coach Tyler Schimmel said. “I thought we got over the biggest challenge right as we left the hotel, and stepped off the bus. We knew a lot of people (in the media) and the arena didn’t think we had a chance, but we knew we did.”

Beecher’s seniors stepped in once more to close the door. After Terry opened the quarter with the Bucs’ first three points, the seniors scored the next 18 as their team pulled away.

Covenant Christian, meanwhile, made only 4 of 13 shots during the fourth quarter and tallied 10 of their 19 turnovers over those final eight minutes. Blake had nine points, but also 12 rebounds, four steals and two blocked shots while providing the most sizable obstacle to the Chargers’ comeback attempt.

“We talked about in the huddle, we have eight minutes left in your playing life, and what are you going to do about it?” Williams said. “And the whole thing is our identity is our defense. When the kids sit down, start applying the pressure, I think it really got to them.

“(Blake’s) been doing that for us for four years. He anchors our defense. He talks to everybody, and he’s one of the best defenders in the state. We wouldn’t be in the position that we’re in, winning our third state title, without this kid anchoring the defense, cleaning the glass. A lot of things that he does do not show up on the stat sheet.”

Roland added 15 points in his final game, and Terry had nine and six rebounds.

Junior forward Carson Meulenberg led Covenant Christian with 20 points and eight rebounds, while junior guard Tyler Cammenga had 13 points and junior forward Trenton Koole added 11 points, 11 rebounds and four assists.

They’ll lead a lineup that should challenge again next season and won’t surprise anyone – including Beecher, if their paths should cross.

“There were a couple of times this season where probably people wrote us off, … but these guys have a ton of fight,” Schimmel said. “I think our fans and community have a lot to be proud of.”

Click for the full box score.

PHOTOS: (Top) Flint Beecher’s Levane Blake (22) dunks during Saturday’s Class C Final as Carson Meulenberg tries to obstruct his path. (Middle) The Bucs’ Malik Ellison goes hard to the basket, but Covenant Christian’s Trenton Koole (20) gets in the way.