Felix Leaving Hillsdale Having Blazed Path to Statewide Success, Respect

By Doug Donnelly
Special for MHSAA.com

September 15, 2021

HILLSDALE – Every time Jordan Bollin would prepare his Dundee Vikings boys basketball team to play Hillsdale, he would rename all of his plays. That’s because Brad Felix, the longtime Hillsdale coach, knew them all.

“He had his teams so prepared,” Bollin said. “We’d call out a play and they would know exactly what we were doing. I had to rename all my plays, then quiz my kids over them before we played them. He’s such a great coach.”

Felix stepped down this week as the Hornets’ head coach, ending a coaching career that spans more than 30 years. 

“I think he is the best coach I’ve coached against,” Bollin said. “When I got the job at (Temperance) Bedford, the first thing I did was call him up and basically interview for an hour, asking about practice plans and this and that.”

Citing a health issue as one of his reasons for retiring, Felix said it was still a difficult choice to make. 

“It is a decision I don’t take lightly,” Felix said. “I feel like there has been a death in my family. The sadness I am feeling is pretty intense.”

Felix didn’t come to Hillsdale from the Upper Peninsula to turn around Hornets boys basketball. But, over the past couple of decades, Felix has helped transform Hillsdale boys hoops into a program known for adding hardware to its trophy case on a regular basis. 

The Bessemer native was a four-sport athlete in high school, but that’s where his playing days ended. He graduated from Northern Michigan University in Marquette and landed a job teaching in Hillsdale, at the opposite end of the state, within a few miles of the state line. 

Hillsdale basketballIt was the Hillsdale athletic director who approached him about coaching.

“He came to me and said, ‘We need a freshmen girls coach and freshmen boys coach; are you interested?’” Felix said. “The rest is history.”

Felix coached both boys and girls at freshmen and junior varsity levels for several years before landing the varsity girls job with the Hornets. He guided that program from 1998 to 2002. His final season with the girls he also became the boys head coach. He’s coached the Hornets boys for the past 19 seasons.

His teams had success early. Capturing the District title in 2005, in his third season, was a first for the school since the mid-1960s. 

He said reviving the boys basketball program was the carrot in front of him.

“No one would last this long if he or she was not experiencing some success,” Felix said. “That surely had a great deal to do with me hanging on this long. I was determined to change the mindset and the culture here, so that was a driving force. Our basketball history here was not very glorious, and I thought I could change that path.”

He certainly did that.

During his 19 seasons, Hillsdale won nine league championships, eight District titles and two Regional championships. The Hornets were consistently ranked among The Associated Press top 10 and if they weren’t on top of the league, they were competing for league championships. 

His boys teams went 20-0 during the regular season three times and won 20 or more games seven times. In 15 seasons, his teams won at least 14 games. His record as the boys coach was 318-104. Counting his girls varsity tenure as well, he won 369 games. He was a three-time statewide Coach of the Year.

Opposing coaches have long had a ton of respect for Felix and the Hillsdale program.

“His impact on Hillsdale basketball is something many coaches, like me, only could hope for when we are done,” said Onsted boys basketball coach Brad Maska. “The battles we had, Hillsdale vs. Onsted, were some of the best. I will miss that. He made Hillsdale one of the toughest places to go play. He’s a great coach and person.”

Ida boys basketball’s Jared Janssen coached against Hillsdale at least twice every year in the Lenawee County Athletic Association.

“He had an answer for everything you would try to throw at him,” Janssen said. “He is the toughest coach to prepare for.” 

Hillsdale had to overcome its share of obstacles. The Hornets played in four conferences during Felix’s tenure, meaning he often had to learn a new set of opponents. With relatively few schools Hillsdale’s size in that area of the state, the Hornets had to go on the road a lot.

“It is not easy to go to Ida on a Tuesday, get home at 11, hit school the next morning, and then go to Dundee on that same Thursday – only to be back in school again Friday morning,” he said. “Those are taxing weeks for sure.”

There were many great memories on the court, such as coaching seven players who scored 1,000 career points, some surprising District wins, buzzer-beaters and epic defensive battles. The 2013-14 team also appeared in a Class C Quarterfinal. His 24-2 Hornets lost to Muskegon Heights, 59-57.

“We played some really good teams to make it there and then fell two points shy in a game where we were huge underdogs,” Felix said.

The 2004-05 team that went 25-1 also played in a Quarterfinal, in Class B. The lone defeat came that night to eventual champion Grand Rapids South Christian.

“Walking on the court at Grand Valley to play that game was a sight I’ll never forget,” he said. “It was just a sea of maize pom-poms with a sea of opposing white ones on the other side. There were 4,000 fans there. That was a just fun.”

Felix said the love of basketball kept him going year after year.

Hillsdale basketball“The strategy and the relationship with the players have kept me in the game,” he said. “The winning helped, but I loved coaching the game and looked forward to each and every season. The most rewarding part of this job has been the relationships I've built with my players that have extended into their adult lives.”

Two of his former players reside in Colorado, where one worked for the Denver Broncos and the other served as an Olympic trainer.

“They flew me out there for a football game and a tour of the Olympic training center,” Felix said. “I was on the field for an NFL game.”

Felix and his wife, Heather, have been married for more than 25 years and have two children, Claire and Adam. He coached Adam. The end of his son’s career was marred by injury, but Brad Felix said having him be a part of the program was a great experience.

“I did get to coach him in at least one season,” Felix said. “His presence on my bench for 12 seasons was so heartwarming for me – he was in the gym and on our bus since he was 5. I swung him through the air on numerous occasions after big wins. He saw a lot.”

It was in June that Felix had a health scare that he says still isn’t over. He said health impacted his decision but wasn’t the ultimatum. 

“This will be with me for the rest of my life, unfortunately,” he said. “It weighed into my decision based on all the appointments that I may or may not have in the future, missing practices or games and just the added stress is more than likely not advantageous for me right now.

“I’d be in (coaching) longer if the circumstances had allowed me to.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Hillsdale boys basketball coach Brad Felix, right, hugs his son Adam after Adam’s final game last season. (Middle) Brad Felix and his 2013-14 team celebrate a big win during their tournament run. (Below) Felix huddles with his players during another game over his 19 seasons guiding the boys basketball program. (Top and middle photos courtesy of the Hillsdale Daily News; bottom photo courtesy of the Hillsdale athletic department.)

Keeler Approaching Milestone Win Amid Final Season of Legendary Tri-unity Career

By Dean Holzwarth
Special for MHSAA.com

December 18, 2024

WYOMING – Mark Keeler has spent four decades coaching boys basketball at Tri-unity Christian High School.

West MichiganAnd while he has many stories that he shares often, one of his favorites comes from the beginnings of the program.

“We didn't have bleachers in our gym when I first started,” Keeler said. “I would make my boys set several rows of chairs up so people could watch our games. And then they eventually added bleachers that were donated by the church.”

Keeler’s teams have been filling up the bleachers since he took the reins for the 1983-84 season, and he has built the program into one of the most successful in the state.

Now, as he leads his team through the opening month of his 38th and final campaign, Keeler is nearing a rare milestone only achieved by a few. He is expected to soon become the fourth coach in MHSAA history to reach 700 wins.

Tri-unity is 3-1 this winter, making Keeler a combined 697-217 coaching the Defenders. Roy Johnston is the winningest coach in state boys basketball history with 833 victories earned during stints at Yale, Howell and Beaverton before retiring in March. He is followed by longtime River Rouge coach Lofton Greene (728) and Clarkston’s Dan Fife (703).

“It's a statement of longevity with these men,” Keeler said. “All three of them were very successful at the schools they were at and most of them spent a long time at one school, just like I’m doing now. I’ve never coached anywhere but Tri-unity, and that is quite a privilege to have been a part of this school.”

Keeler reached 697 wins with last week’s nonconference victory over Wyoming Kelloggsville and can move closer to the milestone with another Friday night against Grandville Calvin Christian. The Defenders then play East Grand Rapids and Grand Rapids West Catholic, respectively, at the Cornerstone University Holiday Classic at the end of the month.

Keeler, who retired from a 40-year teaching career two years ago, started coaching in 1983-84 when Tri-unity had only an eighth and ninth-grade team. After two seasons of playing subvarsity, the school formed its varsity team for the start of the 1985-86 season, with Keeler at the helm. After three seasons with the varsity, he took a break from coaching (but continued teaching and serving as athletic director).

Keeler, middle, huddles with his team during the 1997 run to Breslin, when the Defenders finished Class D runners-up.“I had to get my priorities right with the Lord,” Keeler said. “I was trying to do too much and lost focus, and it was something that needed to be done. I look back, and it was something that set me up for the rest of my coaching career.”

Keeler returned for the 1990-91 season and has been at the forefront ever since. He has guided the Defenders to six state championships, including last year’s with a victory over Mount Pleasant Sacred Heart in the Division 4 Final. Tri-unity also has won titles in 1996, 2002, 2006, 2011 and 2022, while finishing as Finals runner-up six times. 

Keeler’s teams also have reached the Semifinals 15 times, won 19 Regional championships, 26 District titles and 22 conference championships. His players have filled Class D and Division 4 all-state teams for years, with surely the best-known 2000 grad Chris Kaman – who went on to play at Central Michigan and 13 seasons in the NBA – and Brandon Voorhees, who led Tri-unity to the 2002 title as a senior, went on to CMU and then Park University in Missouri, and played professionally overseas.

“I’m so glad that I’ve been able to just be here this long,” said Keeler, who was inducted into the Basketball Coaches Association of Michigan Hall of Fame in 2016. “I love Tri-unity. My wife taught there, we met there, and my daughters went all the way through and graduated from there, so it's always been a part of my life. There's been so many quality people that have been there along the way.

“I've been very blessed to have had so many quality players and parents and coaches. It’s amazing when I look back at all those that have been a part of the program.”

Keeler, a man with a strong Christian faith, could’ve gone elsewhere during his career, but believed he had a calling at Tri-unity.

“I've had some opportunities to move on and go to different places, but whenever I prayed about it I always thought that this is where the Lord wanted me and that's always my priority,” Keeler said. “I want to please him first, because as a Christian that's my priority. I just thought this is where he placed me, so I’m going to set roots and do the best I can.”

Tri-unity senior guard Keaton Blanker, one of two returning starters on this year’s team, is excited to see his coach reach such a prestigious milestone.

“It’s the perfect scenario for him with this being his last year and getting to 700 wins,” Blanker said. “He’s going to leave his mark, and it’s well deserved. Being a small Division 4 school, he’s helped to put the program on the map and I remember growing up and watching his teams win state titles. I was waiting for the opportunity to play for him so I could help do the same thing.”

While Keeler is grateful for the unbridled success of the program on the court, creating lasting relationships with his players off the court and helping them grow in their faith has been equally gratifying.

Keeler raises the 2002 Class D championship trophy to the cheers of Tri-unity’s supporters. “I know without a doubt that the Lord has blessed our program.” Keeler said. “There are a lot of great coaches out there that are probably better at Xs and Os than I am, but I think I’m a strong motivator and build good relationships with the players and get to know them.

“I let each player know that I want them to grow in their walk with the Lord, and that's where my priority is. To be an influence toward Christ, not away from Christ.” 

Past Tri-unity standout Brent Voorhees, who has been Keeler’s assistant coach the last several years and will succeed him next season, said Keeler has never changed his approach to the game.

“Coming back to coach with him, the one thing that stands out is he doesn't waver on his principles,” Voorhees said. “A lot has changed in the sport in terms of analytics and how coaches attack things, but he has definitely stayed firm in his approach that it’s defense first and he preaches the team aspect. It’s never about an individual.

“He doesn’t let anything off the court distract him from goals. He's really good at keeping the goal in front of the guys. He keeps them focused on the goal of winning state championships  and also becoming great, young Christian men in the community, which is what he stands for and always comes first.”

The Defenders graduated eight players from last year’s team, but Blanker and senior Joey Mellon are back with several newcomers as they bid to send Keeler out with one more title at Breslin Center.

“I enjoy putting them together and getting them to mesh as a team,” Keeler said. “For me, I have learned that defense wins championships. The old adage that offense wins games, but defense wins championships ... I so believe that with all my heart.”

Reporter Dean Holzwarth, a longtime member of the West Michigan media, is also the junior varsity head coach and a varsity assistant for the Tri-unity Christian boys basketball program.

Dean HolzwarthDean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties. 

PHOTOS (Top) Surrounded by celebrating players and assistant coaches (including the author, far right), Tri-unity boys basketball coach Mark Keeler (hand in pocket) enjoys a  moment near the end of last season’s Division 4 championship game. (Middle) Keeler, middle, huddles with his team during the 1997 run to Breslin, when the Defenders finished Class D runners-up. (Below) Keeler raises the 2002 Class D championship trophy to the cheers of Tri-unity’s supporters. (MHSAA file photos.)