Film Fills In Picture of 'Fennville Flash'
By
Ron Pesch
MHSAA historian
December 28, 2017
We’ve been here before, but not in this way.
The last time was for a retrospective, covering one of the most impressive and awe-inspiring prep careers in Michigan high school history. That time was in print, and included a handful of still images that tried to illustrate the unbelievable.
But this time, the story is in documentary form. It’s woven together from grainy, scratched, faded silent film, a format of capturing memories familiar to thousands of people from generations past, as well as a series of modern-day high-resolution interviews.
Here, the basketball life of the athlete known as the “Fennville Flash” delivers on many levels. Yes, there is a Richie Jordan.
JordanVille, a documentary by John Mooy & Anne Colton, recalls a time when legend spread via word of mouth, newsprint and AM radio.
While it’s hard to comprehend for many today, the exploits of our athletic heroes were formed by “poets in the press box” who sat with pencil and paper, a typewriter, a microphone or a telephone, and described to their audience what they witnessed. On the receiving end, readers and listeners conjured up visualizations based on the facts, phrases and superlatives designed to create an image.
“Traveling left to right on your radio dial” helped listeners feel they were a member of the crowd, seated in the stands, in on the action and a witness to the mayhem. “Packed to the rafters,” reminded fans the importance of what was happening. An exciting game, presented by those with skill, created an event you longed to see. If a broadcast couldn’t be picked up on a transistor or tube radio, the final result might not be known, at the earliest, until the following day’s newspaper arrived.
I’ve told Jordan’s story via the MHSAA before; how he latched on to athletic training, weights and repetition to mold himself into a well-rounded athlete, able to leap to heights unexpected for a kid with a 5-foot-7 frame. The tales of his unfathomable accomplishments slowly leaked beyond the city limits of Fennville into Kalamazoo and greater Southwestern Michigan, then to Detroit. When Detroit Free Press writer Hal Schram relayed Jordan’s feats, the secret traveled across the state and beyond its drawn borders.
From there the legend of Jordan’s accomplishments grew. In Fennville, as in many small towns across the country, the city shut down when a game was played. The Jordan story was so enticing that thousands would travel vast distances to see him play with their own eyes. Today, his single season scoring average of 44.4 points per game during the 1964-65 campaign still remains the top mark in the MHSAA record book.
JordanVille runs just shy of a half hour. Contained within is insight into the athlete that is challenging to relay in print form. Thanks to access to home movies and a series of interviews with Jordan, former teammates, past opponents and his high school coach, the determination, dedication and drive of a kid who wouldn’t let physical size be a deterrent from achievement radiates from the screen. On display is small town America at its finest, and perspective formed over 50+ years.
For Mooy, it completes a filmmaking journey started six years ago. But the story of Jordan, in his eyes, date back to his school days. Mooy first heard about Jordan as a 7th-grader from a math teacher. A second-team all-St. Joseph Valley League selection, Mooy played at Marcellus High School and scrimmaged against Jordan and the Fennville Blackhawks.
He couldn’t believe his eyes.
“Everyone wanted to see this kid play,” said Mooy in 2011. “He was the first high school player I saw sign an autograph.
Today, with the interviews complete, and the film ready for viewing, Mooy sees more than just a sports story:
“With the benefit of years now passed, I look at the Rich Jordan story with a new respect. JordanVille created a place that was welcoming no matter who you were, or what color your skin happened to be. It was the 1960s. Rich was growing up Jewish, the Civil Rights Movement was in full swing, and the Vietnam War was on everyone's mind. And in Fennville, Michigan, from 1961 to 1965, the Jordan high school years, there were lessons beyond sports being learned by everyone that would last a lifetime. The Jordan household, under the guidance of (his parents) Tuffy and Sylvia Jordan, is where the story begins."
The film speaks of a time that has departed. Competition for our attention was less focused; phones hung on walls or sat on tabletops, communities were tighter, the training table featured peanut butter and chocolate milk instead of protein powder. A city could easily be renamed for a day.
The film also reminds us that those days were far from perfect.
If all goes as planned, the public will see the finished product come the flip of the calendar. In West Michigan, JordanVille is scheduled to show on New Year’s Day at 6 p.m. on WGVU, and will repeat on WGVU-Life at 7:30 p.m., Friday, Jan. 5.
Seek it out, and spread the word, just like in days of old.
Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.
PHOTOS: (Top) Richie Jordan runs Fennville's offense during his thrilling high school career in the 1960s. (Middle) Jordan memorabilia, as captured by Bill Williams.
Nearly 25 Years After Leading Unexpected Run, Morton Directing Life-Changing Mission
By
Keith Dunlap
Special for MHSAA.com
August 11, 2026
Nearly a quarter century after presiding over arguably one of the most improbable boys basketball state championships in Michigan history, the same fight and underdog mentality still exists for Tim Morton.
Back in 2002, Morton was the head boys basketball head coach at Auburn Hills Avondale, which produced a Hollywood-type run during that season’s Class B tournament.
Unranked and without a future Division I college player in the lineup, a Yellow Jackets team headlined by seven seniors went on a quest that stunned many statewide observers.
Avondale avenged the disappointment of not getting out of the District round the previous year and then recorded a stunning upset of a highly-ranked Flint Southwestern team in their Regional Final, winning in double overtime. But after squeaking out a six-point win over a solid Williamston team in a Quarterfinal and earning an 11-point win over Comstock Park in the Semifinals, surely midnight was going to strike for Cinderella in the championship game. After all, Avondale was up against a powerful Grand Rapids South Christian team which had multiple future Division I college players on its roster.
It didn’t matter as Avondale, led by tough-as-nails captains Mike Lewis and Wes Whiteside, senior Dionte Miller and sophomore Dave Holston, completed its stunning run with a 70-65 win to capture what still stands as the program’s only Finals basketball championship.
Morton said he thought his team the previous year that couldn’t make it out of Districts was more talented, but there were intangibles the 2001-02 team possessed that couldn’t be matched.
“I think that nobody really thought that they’d have a shot,” Morton said of his team. “I think that is why we were unranked, because of what had left. But you’ve got to have something to fight for, and I think the reason was the year before. We were motivated. I think playing that underdog role, we just loved it. We won games in so many different ways and got on that roll.”
This past March, Morton and other alumni of the Avondale team certainly were thrilled to see this year’s squad advance to the Semifinals for the first time since their 2001-02 team did so. This time, the Yellow Jackets suffered a three-point Semifinal loss to eventual Class A champion Rockford.
Today, Morton is also heading another team that has an underdog mentality but is motivated to fight for each other and surrounding communities.
Morton is the multi-area director for the Southeast Michigan chapter of the Fellowship of Christian Athletes, which aims to serve kids, coaches and communities by promoting through activities faith, self-esteem, serving others and being the best version of yourself.
The organization has roughly 50 student-led “huddles” that meet at high schools or middle schools, where students can have a safe haven to talk about problems, promote successes, go over scripture and bond during a challenging time of life.
Through volunteers and other staff members, the organization also conducts camps throughout the state for coaches, athletes and others to learn from each other and grow as leaders.
The chapter will have its annual golf outing Sept. 28 at Oakland University’s Sharf Golf Course.
“We just want to be really good at cultivating those relationships, making sure that we’re following up with people, and sharing what the Lord is doing so people feel like they can be connected to something bigger than themselves.”
Playing for something bigger than themselves certainly worked for the 2002 team, and Morton said there is a 25th anniversary reunion in the works for next spring.
But while he nor anyone else in the Avondale community will forget that run in 2002, these days Morton is spearheading a team he said is playing for an even greater purpose, one he tried to describe to a group of youth football coaches in Flint during a recent gathering.
“I had only about 15 to 20 minutes to share with these guys,” Morton said. “I shared that we won a state title in 2002 and I was driven to be the best coach I could possibly be. A lot of great things happened, and the state championship happened. I’m on my way home from the state championship and we’re watching the video, and it’s crazy because this fear came over me. How are we going to do this again?
“Every coach that puts his or her full identity in the performance of the team, that’s scary and that’s not good. I got out six years later because of that fear. The most important relationships of my life were not good because I had to be validated by the performance of my team. That conversation kind of led into, “Why are you coaching? Why are you doing what you are doing? I wanted them to be motivated to be the best versions of themselves, for those kids, their wives and children. That’s why I’m in FCA. That’s my cause to fight for.”
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PHOTOS At left, Tim Morton raises the Class B championship trophy in 2002. At right, Morton now a director for Fellowship of Christian Athletes. (Middle) Morton, kneeling, speaks to his team during the championship win at Breslin Center. (MHSAA archives)