As Francis Fills it Up, Adrian Record Falls
January 17, 2020
By Doug Donnelly
Special for Second Half
ADRIAN – It’s hard to imagine a 15-year-old having a better week on the basketball floor than Joe Francis had last week.
In the span of seven days and three games, the Adrian High School sophomore scored 33 points in a victory over East Jackson, hit a half-court buzzer-beater to force overtime and scored 32 points in a victory over Monroe and broke the 20-year-old Adrian single-game scoring record with 42 points against Manchester.
On the doorway that leads into the Adrian Gymnasium, the school lists all the Maples’ basketball record holders. It may hold off a while before switching Francis’ name with the previous record holder for single-game points, Chris Howard. That’s because Francis has his eyes on breaking that record again. And again.
“I’m not really worried about it right now,” he said. “I’m not satisfied. I’ve got a lot I have to work on still. I feel like I can beat that record, but I just have more work to do.”
Jordan Kelly, an Adrian graduate, became coach of the Maples before last season. One of his first decisions was to put the then-freshman Francis on the varsity. Francis had a steady season with the Maples, concluding it with a season-high 11 points in their Division 2 District loss to Chelsea.
That set the tone for this season.
“Over the summer we had a team meeting,” Francis said. “We set goals and talked about what we wanted to accomplish this year. The seniors and the captains are just stepping up. We were missing the communication part, but we are better now.”
The three-game win streak was Adrian’s first in what has been a trying couple of seasons. But the Maples are 4-4 this winter, and Francis is leading the way.
“He’s the epitome of a gym rat,” Kelly said. “He gets guys together to play. He always wants to be in the gym. We sometimes have to make him take a rest day.”
Francis is from Adrian. His dad, Joe, played college basketball in Missouri and is an assistant coach with the Maples. His mom, Tammy, ran track at Saginaw Valley State University and is the boys and girls track coach at Adrian. Athletics always have been important in the Francis house.
“They’ve always pushed me hard,” Francis said. “That’s what I need.”
Francis has played summer travel ball for a couple of seasons now. Playing on the varsity last year as a freshman didn’t faze him.
“For my teams, I’ve always played up,” he said. “We played against some of the best players in the state.”
Francis not only has matured, he’s also grown up. He was listed at 5-foot-9 on Adrian’s roster last season. He’s almost 6-3 now.
“He’s maturing so much, even since September,” Kelly said. “He’s learning. He’s working on his leadership skills. It’s been very cool to watch him grow.”
Francis gives a lot of credit for his success to Kelly.
“We’re trying to start a new standard,” Francis said. “Coach Kelly keeps talking to us about turning Adrian basketball around, to turn it back to what it used to be. That’s very important.
“He works us hard. He knows how good we can be if we just do the little things and play together. I give a lot of props to him.”
Despite reaching double figures in three of Adrian’s first four games, Francis felt the start to his season wasn’t what it should have been. So, he did what he knows best – got into the gym.
“Over Christmas break I worked a lot with my dad on my shot,” he said. “I had been struggling with my 3. We got into the gym, and I found my groove again.
“We’d start with ball-handling, using the heavy balls for about 15 minutes, then we’d work on spot shooting and then shooting 3-pointers.”
Against East Jackson, Francis made 15 field goals – including two 3-pointers – in the first game back from the break. It was impressive, but four nights later he popped in 42 against Manchester, making 18 field goals, including four triples. Oddly enough, he didn’t score in the first quarter.
He went to the Adrian bench in the fourth quarter with 39 points, but came back in, converted a pair of fastbreak layups to break the record, then went back to the bench. Three days later, he had perhaps his finest performance on the road at Monroe.
He got off to a slow start but came to play in the fourth quarter and overtime, scoring 22 of his 32 points during the last 12 minutes. The halfcourt shot to tie the game brought Adrian back from what looked like a certain loss.
“I got the ball on an out-of-bounds play,” Francis said. “I knew I could hit that shot. I had a lot of confidence. I broke the press, and when I saw there was just two seconds left on the clock, I just shot it.”
The Maples were down 11 and missing three starters who fouled out, but got on Francis’ back and won the game in overtime.
Kelly said Francis has always had a lot of confidence in himself. Now, his teammates have that confidence and he has that same feeling about his teammates.
“He’s going to have a lot of success because of his work ethic,” Kelly said. “This is what he’s worked for. He gets guys playing. We challenge him. We have some good defensive players go up against him because we want to make him better.”
Playing in the rugged Southeastern Conference helps, too.
“There’s definitely some top-tier talent in the league,” Kelly said. “If he can hold his own in our league, he can play anywhere.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS: (Top) Adrian’s Joe Francis elevates to get a shot up over a Chelsea defender Tuesday. (Middle) Francis works to find an opening from the top of the key. (Photos by Mike Dickie.)
'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)