Hillsdale Driving Toward Undefeated Run
By
Chip Mundy
Special for Second Half
February 10, 2017
By Chip Mundy
Special for Second Half
“The pressure is on every year,” Hornets coach Brad Felix said. “I think everybody is complacent with it, they just assume we're going to win 18 or 20 games a year, and they don't realize how difficult it is to do that.”
It wasn't always that way. From 1968 until Felix took over in 2002, Hillsdale not only never won a District tournament, it won just four tournament games.
“We have a great historian around town who keeps up with the basketball program, and he informed me that I was getting into a rat's nest here,” Felix said. “He told me all the stats, with no tournament championships and the winless seasons.”
Still, it was a job coveted by Felix, who had been at Hillsdale for 10 years as girls basketball coach and boys junior varsity coach before he took over the boys varsity team. As a no-nonsense coach, he was prepared for the challenge of changing the culture.
“When I took over the girls program, they hadn't won a game in three years, so I was sort of ready for it and prepared,” he said. “I was extremely upbeat and younger back then, and I had a little pep in my step. I'm very demanding, and I don't really accept that attitude.
“I was fortunate enough to come in and have a lot of good players come through the program. You can't win without having horses in the race, and I've been blessed to have guys with good talent who bought into what I was preaching.”
Success comes in waves
Since Felix has taken over, Hillsdale has two Regional titles and five District championships. The Hornets also have had two unbeaten regular seasons, and after defeating Dundee on Thursday night to clinch the Lenawee County Athletic Association title, they are four wins from a third perfect regular-season run.
“We've mentioned it once,” he said of the potential undefeated season. “I brought it up halfway through the season. I remember the first year I had an unbeaten team here, and the Jackson Citizen Patriot listed all the undefeated teams in the area from 1980. It was like eight teams.
“It is an unusual thing that you might think happens a lot and doesn't happen a lot. It's so hard to do. You can have an off-night, have foul trouble, have injuries. Some team can just play well against you. It's a difficult sport.”
It also has been a somewhat unexpected run, even from Felix's perspective.
“This team has totally surprised me,” Felix said. “I did not think we'd be sitting 16-0. I thought we would be extremely competitive this year, and I thought we'd be a tough out, but for us to run the table at this point has taken me a little off guard.”
Any successful team has talented players, and this Hillsdale team is no exception. But the reasons for its outstanding season might go beyond that. There is a special motivation, and Coach Felix brought in a new defense that has paid off.
The players
The Hornets have talent, and they have a tough 1-2 scoring punch in senior forward Ethan Bernard and junior forward Bryce Drews. Both are averaging more than 20 points a game.
“It is unusual to have two guys average 20 or more, let alone 23 and 21, so if they both finish the year averaging 20, I'll be surprised,” Felix said. “At the same time, we push the ball, and we run a lot of stuff to these two guys and they are getting a lot of sets. They have the green light from everywhere. We go as they go, that's how it is.”
Drews, who was on varsity as a freshman, came into the week averaging 23.2 points, 8.8 rebounds, 2.5 assists and a team-high 3.1 steals per game. Bernard, in his second full year on varsity, checked in at 21.1 points, 5.6 rebounds, 1.5 assists and 1.9 steals per game. And both are shooting at better than 50 percent from the field.
“I can almost talk about those guys at the same time,” Felix said. “Offensively, they are difficult matchups for teams. Both are about 6-4, and if you put your big guy on them, they can go shoot the 3 ball. If you go small, they can post up. They both can put the ball on the floor and drive, so they're tough to guard.”
Hillsdale has gotten some more scoring from sophomore guard Spencer Eves, who is averaging 7.2 points, 2.5 rebounds and 1.8 assists per game.
“People don't realize it because I've got two guys averaging over 20, so they get all the headlines, and this kid is getting his points, and he's doing it quietly,” Felix said. “You don't really notice him on the floor, and that's probably a good thing.
“He's not doing a whole lot of things wrong. We're really looking for him to take a big jump next year, but right now he's chipping in what we need.”
Senior point guard Connor McCosh inherited the biggest challenge on the team. He replaced three-year starting point guard Joe Philipp, who scored more than 1,000 points in his career. With Bernard and Drews around, McCosh doesn't have to have the scoring touch of Philipp.
McCosh is averaging 2.8 points and 2.4 assists per game, and more importantly, he has made just 1.4 turnovers per game.
“He played 10-to-12 minutes a game last year,” Felix said. “He's good at the point. He's not too worried about scoring points, and he can shoot the 3-pointer when he's wide open. He's more of a spot-up.
“He can run the offense, and he has a good IQ for the game, and he knows where guys are supposed to be. He really has filled in well because we lost a really good point guard in Joe Philipp.”
Junior center Collin Brown rounds out the starters. He is averaging 6.2 points and 5.8 rebounds per game, but the big plus is that he is averaging 2.9 offensive rebounds per contest. And he's getting better as the season progresses.
“He's out there because he rebounds,” Felix said. “He's one of the better offensive rebounders we've had here in a while. He does some dirty work underneath; that's where he scores most of his points.
“He's had a few double-doubles lately, and we hope he's kind of coming into his own. If he can do that for us, it's going to be huge.”
Guards Joe Wilcox, Sam Nash and Trevor Kornak see the most time off the bench. Wilcox brings a threat from the perimeter as he is making 44 percent of his 3-point tries. Nash is grabbing nearly two rebounds per game and Kornak is averaging 1.3 rebounds per game.
“We're not like years in the past when we have three or four 6-5 guys,” Drews said. “Ethan and Collin and me are the tallest guys, and we're 6-3, 6-4. We can play different styles of basketball, though. We can push the ball; we can play down low. We can pretty much play any type of game.”
The motivation
Despite going 18-2 last regular season, Hillsdale had a five-season streak of winning its conference championship snapped. That provided added motivation for this winter.
“You always want to win, and in this program you want to win championships,” Bernard said. “Not winning anything last year was kind of tough. You never want to be the class that lets you down, and actually, my first year on varsity, I was the class that let you down.
“So this year, we have a little chip on our shoulder trying to come back and win championships again.”
As mentioned above, Hillsdale is a member of the Lenawee County Athletic Association, but it began its run of conference titles in the Southern Michigan Athletic Association.
“We were kind of fresh to this league, and we won it three years in a row,” Felix said. “We finished the last league with two championships, so we had won five in a row going into last season.
“We were 18-2 last year, but we were kind of disappointed because both losses were to Onsted, which won our league. At the same time, Onsted was ranked No. 1 in the state; that was a special team with a 7-footer who went on to Michigan. You don't see kids like that very often.”
Then, in a District Semifinal, Adrian edged Hillsdale 42-39 to end the Hornets' season at 18-3.
“I think we got stuck looking ahead in the Districts and got upset,” Felix said. “We wanted to play Onsted one more time, and I think we overlooked Adrian a little bit and ended up losing by three.”
However, Felix goes back to the days in the Twin Valley and sees the move from that conference as a benefit to the program.
“I think it helped that we changed conferences,” he said. “Back in the 1990s when I was the JV coach, we were in the Twin Valley, and it was brutal playing schools that were twice our size. We got beat down every night. It was tough.
“I think the change in atmosphere of playing different teams and playing teams our size definitely helped.”
The new defense
Change can be good, and change has been good for Hillsdale this season. The Hornets have changed their defense, and it is paying off in a big way.
“What triggered it is that we played a team out of Indiana this summer that, quite frankly, we just couldn't score against them,” Felix said. “I was watching them a little bit, and in the second half I just sat down and let the kids play a little bit and watched. They were doing some things that I had thought about doing in the past.
“I didn't feel they were any more athletic than we were. They weren't any bigger than we were. I got with that coach in the summer, and we traded notes, and what they are doing with a few tweaks is what we were doing. I wasn't going to come in here and reinvent the wheel.”
Felix was hesitant to make a complete revision of the defense for a number of reasons.
“He told me it takes a year or a year and a half to put it in, and I said, 'I don't have a year and a half. I've got a good team coming, and I don't want to waste a good team,'” Felix said. “What he was telling me is that I was going to have to change just two or three things, and I thought we could handle that.
“There was some growing pains with it. I have to stay on them. It involves a little more work than in the past, but it's all half-court. We're trapping a little bit at half-court and rotating a little and shortening the floor a little bit and went a little bit to the run and jump in the half-court. I think the guys like it. It's fun.”
It also was important that the players would buy into the change, and they did.
“Defense was one of our main points of focus coming into this year,” Drews said. “We have a new defensive system that we all were excited about, and it's working out well. Usually in the first year of a new system, it isn't that successful, but this year it has been successful.
“We knew there was going to be little cracks and things we needed to figure out. Luckily, we started off good in it, and we found the weaknesses in it in practice and got a lot better at it.”
The coach
On Felix's most recent birthday, he was in the yard outside when his daughter came out to talk to him.
“She said, 'Dad, you need to come in the house real quick.' I come walking in, and there is my whole team for a surprise party,” Felix said. “They came over with all this breakfast food, and they cooked breakfast in my home for me. As tough as I am on these guys, they still surprised me.”
Felix played basketball and football at Bessemer High School, and he said that he played basketball for a coach who was not nearly as demanding.
“I don't know what brought that out of me,” he said. “I'm from a single-parent home. I grew up without a father figure, so I don't know if that toughened me up a little bit.
“Bessemer went to the state finals in football and quarterfinals in basketball. I wasn't one of the stars of the team. I led the team in charges every year. I was one of those gritty players who would dive into the stands for a loose ball.”
Maybe it's the Upper Peninsula thing. Felix likens his style and attitude to another successful basketball coach from the U.P., although on a much larger level.
“I'm not a Tom Izzo, but I would compare myself to his attitude,” Felix said. “I have that grittiness – kind of like Izzo – and I feel like I coach like he does. He's tough on his guys, and his players love him.”
Like all high school coaches, Felix has to adapt his style of play to the talents of his players instead of vice versa. That sometimes forces him to play a style that isn't what he would like – a style that he was able to employ on some of his teams earlier in his career.
“We don't press like we used to anymore,” he said. “If it was my choice and I could recruit, I'd play that style. I love it. It was fun, and the guys enjoyed playing that way. But now, we're more half-court – more like Hanover-Horton – a strict man-to-man with pretty good pressure.
“Our defensive statistics are actually better in terms of points given up, but we're playing a slower style. We still get after people, but not the full court.”
Felix tries to deflect credit for the turnaround at Hillsdale, but the numbers speak for him with the dramatic redirection of the program.
“I give a lot of credit to my players,” he said. “My wife gets mad at me and says, 'Why don't you ever just say you do a good job?' I'm not going to discredit coaching. When I came in, the press was huge, and I put that team over the hump.
“But I just think the little kids buying into what we do with our youth program and kids wanting to be a part of what we're doing and parents having their kids out dribbling a ball a little bit is so important. We went from a doldrum basketball community to one that supports us.”
Felix concedes he might not be the easiest guy for whom to play. But with all that, he has the respect of his players.
“He's awesome,” Bernard said. “He knows everything about basketball, and he has the best basketball IQ I've ever been around. I've learned a lot of things from him.”
Drews shared those thoughts.
“He's a great coach,” he said. “If you just look at the numbers – and we've consistently had 18- to 20-win seasons – and you can't find that at many other places.”
And in the end – maybe even more than the wins and losses – Felix cherishes the relationships with the players.
“I am sure I will reflect back on all of this when I'm done, but it has been fun to be affiliated with so many fine young men,” Felix said. “I think the biggest pride I have is how many guys come back.
“I'm not an easy guy to play for. I'm tough on my guys, but I think they all realize it's tough love. To see them come back – and my alumni come back for the alumni game we have every year – and to have the guys push our guys and tweet, 'You can't let us down, you're part of the Hornets,' is just great. And going to former players' weddings. I think all of that kind of stuff is where I feel the most pride.”
Chip Mundy served as sports editor at the Brooklyn Exponent and Albion Recorder from 1980-86, and then as a reporter and later copy editor at the Jackson Citizen-Patriot from 1986-2011. He also co-authored Michigan Sports Trivia. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS: (Top) Hillsdale's Bryce Drews drives the baseline this season again Ida. (Middle) Hillsdale boys basketball coach Brad Felix. (Below) Ethan Bernard splits a pair of defenders to get an open look. (Photos by Mike Linville and Matthew Lounsberry/Hillsdale Daily News.)
'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)