Nearly 25 Years After Leading Unexpected Run, Morton Directing Life-Changing Mission
By
Keith Dunlap
Special for MHSAA.com
August 11, 2026
Nearly a quarter century after presiding over arguably one of the most improbable boys basketball state championships in Michigan history, the same fight and underdog mentality still exists for Tim Morton.
Back in 2002, Morton was the head boys basketball head coach at Auburn Hills Avondale, which produced a Hollywood-type run during that season’s Class B tournament.
Unranked and without a future Division I college player in the lineup, a Yellow Jackets team headlined by seven seniors went on a quest that stunned many statewide observers.
Avondale avenged the disappointment of not getting out of the District round the previous year and then recorded a stunning upset of a highly-ranked Flint Southwestern team in their Regional Final, winning in double overtime. But after squeaking out a six-point win over a solid Williamston team in a Quarterfinal and earning an 11-point win over Comstock Park in the Semifinals, surely midnight was going to strike for Cinderella in the championship game. After all, Avondale was up against a powerful Grand Rapids South Christian team which had multiple future Division I college players on its roster.
It didn’t matter as Avondale, led by tough-as-nails captains Mike Lewis and Wes Whiteside, senior Dionte Miller and sophomore Dave Holston, completed its stunning run with a 70-65 win to capture what still stands as the program’s only Finals basketball championship.
Morton said he thought his team the previous year that couldn’t make it out of Districts was more talented, but there were intangibles the 2001-02 team possessed that couldn’t be matched.
“I think that nobody really thought that they’d have a shot,” Morton said of his team. “I think that is why we were unranked, because of what had left. But you’ve got to have something to fight for, and I think the reason was the year before. We were motivated. I think playing that underdog role, we just loved it. We won games in so many different ways and got on that roll.”
This past March, Morton and other alumni of the Avondale team certainly were thrilled to see this year’s squad advance to the Semifinals for the first time since their 2001-02 team did so. This time, the Yellow Jackets suffered a three-point Semifinal loss to eventual Class A champion Rockford.
Today, Morton is also heading another team that has an underdog mentality but is motivated to fight for each other and surrounding communities.
Morton is the multi-area director for the Southeast Michigan chapter of the Fellowship of Christian Athletes, which aims to serve kids, coaches and communities by promoting through activities faith, self-esteem, serving others and being the best version of yourself.
The organization has roughly 50 student-led “huddles” that meet at high schools or middle schools, where students can have a safe haven to talk about problems, promote successes, go over scripture and bond during a challenging time of life.
Through volunteers and other staff members, the organization also conducts camps throughout the state for coaches, athletes and others to learn from each other and grow as leaders.
The chapter will have its annual golf outing Sept. 28 at Oakland University’s Sharf Golf Course.
“We just want to be really good at cultivating those relationships, making sure that we’re following up with people, and sharing what the Lord is doing so people feel like they can be connected to something bigger than themselves.”
Playing for something bigger than themselves certainly worked for the 2002 team, and Morton said there is a 25th anniversary reunion in the works for next spring.
But while he nor anyone else in the Avondale community will forget that run in 2002, these days Morton is spearheading a team he said is playing for an even greater purpose, one he tried to describe to a group of youth football coaches in Flint during a recent gathering.
“I had only about 15 to 20 minutes to share with these guys,” Morton said. “I shared that we won a state title in 2002 and I was driven to be the best coach I could possibly be. A lot of great things happened, and the state championship happened. I’m on my way home from the state championship and we’re watching the video, and it’s crazy because this fear came over me. How are we going to do this again?
“Every coach that puts his or her full identity in the performance of the team, that’s scary and that’s not good. I got out six years later because of that fear. The most important relationships of my life were not good because I had to be validated by the performance of my team. That conversation kind of led into, “Why are you coaching? Why are you doing what you are doing? I wanted them to be motivated to be the best versions of themselves, for those kids, their wives and children. That’s why I’m in FCA. That’s my cause to fight for.”
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PHOTOS At left, Tim Morton raises the Class B championship trophy in 2002. At right, Morton now a director for Fellowship of Christian Athletes. (Middle) Morton, kneeling, speaks to his team during the championship win at Breslin Center. (MHSAA archives)
The Changing Face(book?) of Coaching
March 26, 2013
By Rob Kaminski
MHSAA benchmarks editor
From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?
With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.
Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.
Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.
Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.
“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”
In more “visual” sports such as competitive cheer, online video is now essential.
“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.
In some cases, coaches are taking the lead on such initiatives.
“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”
Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.
“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers. These programs have also replaced nights spent inputting data and record-keeping. I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”
With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.
“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But, the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”
It also might even take some of the fun out of the actual competition.
“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out. Now I have most meets scored within 10 points the day before we arrive.”
At times, such advance information also can lead to overconfidence heading into competition.
“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”
Another side effect is the indirect push to play beyond high school.
“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”
The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.
It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.
Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.
It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.
“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes. We stress that the texting only be for necessary things, and the parents are to give permission.”
Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.
“By rule, our players aren’t allowed to bring electronic devices to the court with them. We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”
PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving.