Not Even Sky Seems Limit as Richards Keeps Calvary Sports Soaring
By
Tom Kendra
Special for MHSAA.com
January 4, 2024
Bradley Richards believes that life is all about trying new things, setting bigger goals and pushing yourself to new heights – in his case, literally.
Richards, now a 6-foot-5, 190-pound junior basketball standout at tiny Fruitport Calvary Christian, played on the school’s fifth-grade team when he was in second grade.
He remembers staring longingly at the rim in those days and dreaming about dunking, before making that dream a reality by throwing one down in February of his seventh-grade year.
While his three older sisters - Taylor, Allyson and Kelsey - were leading the Calvary girls basketball program to new heights, he vowed he would do the same with the boys program someday.
Bradley and his teammates accomplished that goal last spring, winning the school’s first boys District basketball title despite a roster with no seniors.
This season, Calvary came flying out of the gate with a 5-0 start and is now 5-2 heading into Friday’s home game against Saugatuck.
“It’s been a lot of fun,” said Bradley, who averages 29 points and 14 rebounds per game. “Our school is so small that we’re more like a family. It’s not about me. I’m just so happy for our school and all of the guys on the team.”
The next goal is to repeat as District champions and try to win a Regional title, before setting his sights at clearing 7 feet in the high jump this spring.
“I’m going to try to get past that this year,” said Bradley in his typical humble, matter-of-fact fashion.
One thing his father and fourth-year Fruitport Calvary Christian boys basketball coach Brad Richards has learned is to not put anything past his only son, the youngest of his four children.
Bradley displayed an interest in music as a young boy and now sings in the school’s worship group and plays the saxophone, piano and guitar. Last fall, he played high school football for the first time as part of a cooperative agreement with Muskegon Catholic Central and wound up starting at wide receiver and defensive back for the state powerhouse program.
“He’s blessed and he’s gifted – yes,” said his father, who also coached all three of his girls during their Calvary Christian basketball careers. “But he works so hard.
“Bradley sets goals and works toward them. He’s always looking for the next thing to do.”
True to his school
One thing he doesn’t like to do is media interviews. Specifically, he doesn’t like calling attention to himself.
“He is pretty quiet and would rather have his teammates get the attention,” said his mother, Joy.
Fruitport Calvary Christian is one of the smallest schools on the entire Lakeshore with 51 students in grades 9-12, and just 17 boys in the high school.
The Eagles take great pride in their ability to compete against much larger schools. They made a huge statement during the first full week of December with three convincing victories over bigger schools.
That week started on Tuesday, Dec. 5, with Calvary’s first-ever boys basketball win over neighbor Fruitport, a Division 2 school that competes in the Ottawa-Kent Conference Blue. Bradley scored 35 points with 14 rebounds in that game, with clutch free throws by role player Eric Dubois Quayle sealing the win.
Two days later, Richards scored 36 points with 17 rebounds in a win over Grand Rapids Sacred Heart.
Calvary then capped the 3-0 week Friday with a victory over Kent City, another Division 2 school, as Bradley scored 36 points with 18 rebounds.
Calvary is led by the “big three” of juniors Richards and Quinn Swanson and senior Sam Zelenka. Swanson, the team’s second-leading scorer with 17 points plus six rebounds and three assists per game, injured his knee last week against Schoolcraft and his health will have a huge bearing on the team’s success going forward. Zelenka is the top defender and averages 11 points, eight assists and seven rebounds.
The other starters are junior workhorse Zach McFarren, who owns the school’s shot put and discus records and has played all but six minutes over the team’s seven games, and senior Nolan Ghezzi.
Richards, already a two-time Associated Press all-state selection who even made the Basketball Coaches Association of Michigan all-state team as an eighth grader, has seen every gimmick defense to try and shut him down, including box-and-twos and triple teams. He credits his experience in football and track with helping him deal with it.
“There is usually a quick guy in front of me and a big guy behind me,” said Bradley, who scored a career-high 47 points in a game last season. “Football has really helped me, because I’m not as scared of the contact. The high jumping has helped me to elevate and get my shot off.”
Great heights
Jim McHugh is a high jump legend from Pentwater who went on to become a two-time national champion in the event at Hillsdale College, and he now coaches West Michigan athletes in the event.
The first time he worked with Bradley Richards, in April of last year, he knew he had something special on his hands.
“Bradley went up and literally hurdled the bar at 5-11,” said McHugh. “I was in shock. I said to myself: ‘This is gonna be a heck of a ride.’ The kid is a generational talent.”
The coaching of McHugh paid immediate dividends, as Bradley improved from a top jump of 6-1½ as a freshman to 6-6½ in last year’s Regional meet. Then came the Division 4 Finals at Hudsonville a few weeks later.
Bradley won the first track Finals championship for Fruitport Calvary with a leap of 6-10 – which was 3 inches higher than anyone else in any of the four Lower Peninsula divisions and entire Upper Peninsula that day – and caught the attention of college scouts from across the country.
The following week, he competed at the New Balance Outdoor Nationals in Philadelphia and placed second with a jump of 6-8.24.
McHugh shudders to think of how high his prodigy can soar. He has his sights set on the Division 4 Finals record of 6-10½ (Kurt Schneider, Auburn Hills Oakland Christian, 2009), the Muskegon-area record of 7-0 (Steve Paulsen, Fremont, 1998) and the all-division/class Finals record of 7-1 (John Payment, Brimley, 1989).
“God has given him incredible talent, but he also has the desire it takes,” said McHugh, who is also working with another Division I college high jump prospect in Hart junior Addison Hovey. “I gave him a workout plan, and he has done every bit of it. He has cleaned up his diet, done the cold showers and the cold bathtubs, everything. I’m excited to see the results.”
Richards, whose first love was basketball, admits he is smitten with the high jump and seeing how high he can soar.
Now, when asked about his favorite athletes, he still mentions Michael Jordan and Kevin Durant, but he also includes Olympic gold medalist high jumper Mutaz Barshim of Qatar – who made news by not taking additional jumps at the 2020 Olympics in Japan, thereby sharing the gold medal with Gianmarco Tamberi of Italy.
“I just respect that so much, sharing the gold medal,” Bradley said.
Decision time
Now the Bradley Richards recruiting saga has begun and, for him, it’s not just about choosing what school – it’s also about choosing what sport.
“I would like to do both, play basketball and high jump in college, if possible,” Bradley said.
That would certainly be a possibility if Bradley follows in his family’s footsteps at Cornerstone University. His father was a basketball standout at Cornerstone, which is where he met Joy, and all three of his sisters played for the Golden Eagles. (Kelsey is currently a student assistant for this year’s team.)
Playing both may not be possible if he pursues high jump at the Division I level, where Michigan and Illinois are among schools actively recruiting him.
“I know at some point I’m going to have to make a decision, but I don’t have to right now,” said the 17-year-old Bradley. “So it doesn’t do me any good to sit and stress about it all the time.”
Instead, he is focused on more immediate goals.
The first is figuring out a way for his basketball team to snap a two-game losing skid and get positioned for another postseason run.
Then it will be trying to clear the magical high jump number of 7-0, and beyond. And don’t forget football, where he would love to start off his senior year by helping Muskegon Catholic improve on its 6-5 record from a year ago and make a run at the school’s 13th state football championship.
Only after all of that will it be college decision time.
“It’s not an easy choice, and it will take a lot of prayer and discernment,” admitted Richards, who will look for help from his immediate family and his school family in making his choice. “I’ll figure it out. I usually do.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Fruitport Calvary Christian’s Bradley Richards stands atop the podium after winning the high jump last spring at the Lower Peninsula Division 4 Finals. (Middle) Richards lines up to shoot a free throw. (Below) Playing as part of a cooperative with Muskegon Catholic Central, Richards works to get away from a Traverse City St. Francis tackler. (Track photo courtesy of Joy Richards; basketball and football photos courtesy of Local Sports Journal.)
'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)