Sampson Goes 'All Out' for 3 Ida Teams
April 23, 2019
By Doug Donnelly
Special for Second Half
IDA – Clay Sampson knows only one speed, whether it’s on the football field, basketball court or baseball diamond – it’s full go, all the time.
“He has such a passion for the game, no matter what sport,” said his basketball coach, Jared Janssen. “As a coach, you preach all the time about giving it your all for 32 minutes. The thing is, with Clay, he did it. He was always going all out.”
Sampson’s career at Ida High School is winding down, and Bluestreak fans will be sad when he’s no longer putting on a uniform and representing the Class B Monroe County school.
Sports always have been part of his life. His parents were both multiple-sport athletes in high school, as was his older brother, now 21. His younger brother, 15, is following in the same footsteps.
“I played four sports when I was younger,” said Sampson, who is about 5-foot-7, 145 pounds. “I think that’s where it started. I’ve always loved the competition.”
His parents have a deep sports background as well. His mom, Carrie, was a three-sport athlete at Ida and part of the Bluestreaks’ Class C championship softball team in 1989. His dad, Steve, was a Class C champion hurdler and record holder for the Summerfield track & field team in 1990.
“He’s the middle boy of three, and he’s probably our spitfire,” said his mom. “He’s a competitor. He’s a debater, too. I’m sure his teachers would say that. He’s always up for a challenge. He’s always been an intense kid.”
In football, Sampson was Ida’s quarterback, helping the Bluestreaks win 16 games over the past two seasons and extend their consecutive playoff streak to six. He threw for more than 500 yards and ran for more than 400.
“As a mom, I was like, ‘Oh my gosh, I don’t know about him playing quarterback,’ but he just said, ‘Mom, I’m fine,’” said Carrie.
He’s been a four-year varsity baseball player. As a freshman, he drove in the winning run as Ida won the first District baseball title in school history.
Sampson made his biggest impact on the basketball court. He finished this winter as one of the top scorers in Monroe County at 20 points a game and, despite being Ida’s point guard, was third in the county in rebounding at more than seven boards a game. His shooting has improved every season, he said, and this year he made 44 3-pointers. He also knew how to draw a foul. He got to the free throw line 178 times, shooting better than 74 percent from the stripe.
“I was a sad 3-point shooter as a freshman,” Sampson said. “It’s something I worked on all through high school. This year I was better at it. I was able to use my ability to shoot from outside to draw defenders and get to the free throw line. I didn’t go out there and just chuck up 30 shots or something.
“Coach Janssen sat down with me before the season and told me that we needed a lot of scoring out of me. I knew I had to carry that load.”
Ida went just 1-20 during Sampson’s sophomore season but improved to nine wins the following year. This season, Janssen’s first, the Bluestreaks won 12 games, including back-to-back over Flat Rock and Carleton Airport, two of the three teams that shared the Huron League championship. The second of those wins, against Airport, gave Ida the District title. Sampson scored 28 in that game, including drilling 14 of 19 free throws.
“We started 0-2, but things changed after that,” Sampson said. “We had a lot of fun. No one expected us to win that many games or a District. It was great beating Dundee twice. I know my senior class had never done that, so that was awesome. Winning a District just put a great cap on the season.”
Sampson rarely came off the floor for Ida.
“A lot of people that play that way try and do too much,” Janssen said. “He always seemed to find that good medium. Everything he did helped the team, offensively and defensively. The pace he played at wasn’t too much.”
Sampson, who recently announced he would attend Glen Oaks Community College in Centreville and play basketball, said his parents never pushed sports on him or his brothers. He played in the recreation baseball leagues at Ida beginning in first grade and youth football through the community-sponsored team. He played on travel basketball teams from the time he was 10 years old.
“They introduced sports to me and my siblings, and it’s just always been part of our lives,” he said. “I couldn’t imagine not playing all of the sports that I played in. I don’t understand kids that just play one sport.
“Football is the No. 1 sport that shapes you. It’s a demanding sport. You have to be mentally and physically tough to go through a football season, let alone four. Basketball is probably my favorite, but football is a close second.”
No matter what sport Sampson plays, his family is a big part of it. In addition to his parents being at every game, his aunt, Connie Diesing, has been a strong supporter, sending texts before just about every game and being part of the community following his every play.
“I don’t think she’s ever missed a game,” Sampson said of his aunt.
Sampson is a Bluestreak through and through. The family lives in the house his grandfather grew up in.
“I think my mom is a little more competitive than my dad,” he said. “We joke about them winning state championships or holding records. It’s all in fun. My whole family is so supportive. It’s always reassuring that they have been there the whole time.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS: (Top) Ida’s Clay Sampson directs this offense this winter. (Middle) Sampson (2) is hoisted by a teammate during a playoff win over Dearborn Heights Robichaud on Oct. 26. (Top photo by David E. Phillips; middle courtesy of the Ida football program.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)