Sweet-Shooting Briggs, Talented Teammates have Muskegon Dreaming Big Again
By
Tom Kendra
Special for MHSAA.com
January 10, 2023
Jordan Briggs put on another shooting clinic Saturday night in front of a packed house at Muskegon’s historic Redmond-Potter Gymnasium, repeatedly elevating and hitting 3-pointers and mid-range jumpers, making it look effortless.
While the Muskegon senior has certainly been blessed with plenty of God-given ability, there is so much more to his story.
To fully understand Briggs’ emergence as one of the state’s best pure shooters, you had to be in the gym this summer when there was no crowd, no opposing team, no coaches and no media – just Briggs and the school’s shooting machine.
The only sounds on those days were the squeaks of his shoes echoing off the walls, followed up repeatedly by the swish of a leather ball through nylon. Five-hundred made shots every day. No exceptions. No excuses.
“I love to shoot,” said Briggs, a 6-foot-1 senior who scored a team-high 24 points Saturday to keep Muskegon undefeated with a 62-51 victory over Ferndale in the finale of the three-game Muskegon Basketball Showcase.
“I never get bored, and I could do it all day. That work I’ve put in gives me and my coaches confidence to take those shots in games. I pretty much have the green light.”
He’s not kidding.
Late in the first half Saturday, Briggs had the ball on a 2-on-1 fastbreak when he suddenly pulled up and fired a 3-pointer, which just rimmed out. Muskegon coach Keith Guy, who loves his team to constantly attack the rim, clapped his approval.
“Jordan is a pure shooter,” explained Guy, whose team is 5-0 and 1-0 in the Ottawa-Kent Conference Green. “But he’s also crafty with the basketball. He can get other guys involved and he’s got it on a string, so that’s a nightmare for other teams.
“A lot of great shooters can’t hurt you off the dribble, but he can do both.”
Muskegon’s win Saturday was the 400th career victory for Guy as a head coach – with 191 in nine years at Muskegon Heights and 209 wins in 11 years at Muskegon.
Guy, whose tenure at Muskegon is highlighted by a Class A title in 2014 and two Mr. Basketball winners in DeShaun Thrower (2014) and Deyonta Davis (2015), has another team with the makings of a championship run and another Mr. Basketball candidate in Briggs.
Muskegon features two floor general-type point guards in senior David Day III and junior M’Khi Guy, along with a loaded front court with seven players standing 6-4 or taller, led by starting juniors Terrance Davis (6-6) and Stanley Cunningham (6-5).
A pure shooter like Briggs – a three-year starter who has committed to Wayne State – is something that Guy hasn’t always had, and might be what makes the difference in March.
Briggs had his best game of the season back on Dec. 28 at the Muskegon Area Sports Hall of Fame Classic at Reeths-Puffer High School. Michigan State coach Tom Izzo was there to get a close look at recruiting target Durral Brooks of Grand Rapids Catholic Central, but it was Briggs who stole the show.
Briggs scored a game-high 35 points, including the winning bucket in overtime in an 81-79 victory.
“I just happened to catch fire that night,” said Briggs, who is a 4.0-GPA student and a National Honor Society member. “That was a great win for us and we’re rolling to start the season, which is great. But we want to keep it going and play our best basketball in March, when it really counts.”
In the Big Reds’ first league game Friday night at cross-town rival Muskegon Reeths-Puffer, Briggs got in foul trouble and didn’t score in the first half. He made amends by scoring his team’s first 12 points of the second half (on four 3-pointers), as Muskegon pulled away for a 51-26 victory.
He followed that up with his 24-point performance against Ferndale and is now averaging 24 points, six rebounds and five assists per game.
Guy hopes that, led by Briggs, this year’s team is ready for a long run – literally.
Guy made all of his varsity players that were not on the football team run cross country this fall, and not just for conditioning reasons.
“It put them out of their comfort zones, which is a good thing,” explained Guy, who is also Muskegon’s athletic director. “Take Jordan, for example. Basketball is comfortable for him. I wanted to put him in situations that weren’t as comfortable for him so that he would learn how to adapt and handle being uncomfortable a little better.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Muskegon’s Jordan Briggs (2) pulls up for a shot at the 3-point arc during his team’s win Saturday over Ferndale. (Middle) Briggs makes his move toward the basket. (Photos by Tim Reilly.)
March Hoops Magic Continues to Connect Bradford Family
By
Tom Spencer
Special for MHSAA.com
March 26, 2021
Bear Lake – Check. Onekama? You bet. Traverse City West? Yup.

Glen Lake? Absolutely!
Chances are if you played basketball at one of these schools over the last decade or so, you were coached by a very special educator named Bradford. Perhaps not the same Bradford, but it definitely was a member of the Onekama-raised family with a long line of special education teachers.
While growing up on the farm of parents Arden and Lynn in Onekama, the future educators picked up the love of the game of basketball. Some went on to play college ball, and all reportedly did some coaching.
March Madness has always been a lot of fun in the Bradford family.
“Our family has had a lot of success in March Madness, and it is fun to be able to talk about it with each other and with our kids,” said Nathan Bradford, currently the boys basketball coach, athletic director and special ed teacher at Onekama. “As a player, I also played at the Breslin Center and in the state Semifinals.
“It was an experience that I will never forget,” he continued. “My sisters have also made it to the state Semifinals.”
Nick Bradford joined Nathan’s staff as the junior varsity boys coach. The Portagers ended their season Thursday night with a hard-fought loss to Brethren after leading most of the way.
One of the sisters, April, had a long run as the Bear Lake girls coach. She still teaches special ed there.
Jason Bradford, whose undefeated Glen Lake girls squad plays for the District championship tonight against Elk Rapids, has fond memories of March Madness on the Bradford farm.
“The one that got into it the most was probably Nate,” Jason said. “We’d go back and forth picking different teams.”
“We were on the living room floor cheering – it was a friendly competitive thing,” he continued. “We were Michigan State fans. Whenever they were in the mix, we were always cheering for them.”
While the father of five doesn’t have the Spartans to root on any longer this year, he does have the Lakers. All the Bradfords will likely be cheering on the Lakers as they try to move on from last season’s abrupt end.
Jason’s oldest son, J.J., is now a freshman in college. He saw his senior season at Glen Lake come to an end with the pandemic outbreak halting tournament play last March as he was preparing for a District Final game.
His daughters, Grace, now a junior, and Maddie, a sophomore, advanced to the Regional Final against Manton last year and were pretty much boarding the bus when things stopped.
Season-ending losses have always caused sleep deprivation for Jason. They have a bigger impact when his own kids are on the team.
“It might be tougher on them,” Jason acknowledged. “Maybe I put more pressure on them. (The season ending) still hurts, but you learn to deal with it.
“You want the success for them,” he continued. “Maybe I am a little more anxious for games ... it’s the pressure.”
But it is a great and fun time of year, Nathan noted.
“I always look at throwing records aside and showing up, giving it your all because you always have a chance to win during tournaments,” he said. “I have experienced both ends of the spectrum with teams with high expectations and getting upset and teams with nothing to lose and making a run.
“You always hope your team is peaking at the right time and you can advance in the tournaments.”
Jason and Nathan have never coached against each other. They both have young boys so that could change. The sibling rivalry has presented some competitiveness.
They started coaching girls varsity basketball the same year and their teams were in different conferences at the time. Nathan moved to boys before Onekama and Glen Lake competed against each other in the Northwest Conference.
“We always set up a few (girls) scrimmages and I have to admit that Jason usually got the better of me at that time,” Nathan said. “I would say we really help each other out and talk coaching strategies quite a bit.
“Usually after games we call each other and get the run down on each other's games,” Nathan added. “It helps having another sibling in the family that coaches a varsity sport to talk to and bounce things off of.”
The summer breaks helped lure the Bradfords into teaching so they could help out on the farm. Their upbringing paved their way. Coaching is a bonus.
“While playing I always thought that it would be great to give back to the sport that gave me so many opportunities, and this led to me wanting to become a teacher and a coach,” Jason said. “Our dad taught us great work ethic and discipline growing up on a farm. Our mom is the most patient and caring individual you can meet and would do anything to help another individual.”
Tonight Glen Lake will take the floor without three seniors from last year’s team but with a lot more experience Jason hopes that bodes well for the Lakers.
“I feel we have a little more depth,” he pointed out. “We’re another year older, and it helps with confidence too.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Nathan Bradford (kneeling) and assistant and brother Nick Bradford huddle with their Onekama boys basketball team this season. (Middle) Jason Bradford guides his Maple City Glen Lake girls basketball team through an inbounds scenario, with daughters Grace inbounding and Maddie setting up to receive the pass. (Below) Clockwise from top left, Nick Bradford, Nathan Bradford, Grace Bradford, Jason Bradford and Maddie Bradford. (Onekama photos by Paul Cunningham. Glen Lake photos by Liz Moeggenberg.)