Work Ethic Continues to Drive Van Dyk's Endeavors as Co-Owner of Family Farm
By
Paul Costanzo
Special for MHSAA.com
August 4, 2026
Matt Van Dyk’s work ethic was always easy to spot, even for those not spending every day at Imlay City’s basketball practices.
“The only way he could get out of work in the summer was for church or basketball, nothing else,” Imlay City boys basketball coach Don Gauthier said. “We would have summer league games in Flint or wherever we were playing, and he would show up five minutes before tip off, covered in mud, dirt, or whatever he was doing on the farm, and with no excuses, would come out there and play as hard as anybody. That work ethic, it was contagious to everybody else.”
That work ethic was born in the fields at Van Dyk Farms, grew through his time on the court for Imlay City and eventually Michigan State, and continues to serve him in his role as part owner of that same family farm, which serves as one of the largest produce suppliers in the eastern United States.
“I’ve had some phenomenal coaches in my life,” Van Dyk said. “My high school coach was Don Gauthier, and he really instilled work ethic into us. I think his favorite quote was, ‘Hard work beats talent when talent doesn’t work hard.’ When I think about high school, just that work ethic of working hard every day really helped with being at the college level, but also with farming. And, really, I’ve been blessed to have role models that have all echoed that same mentality. My high school coach, my junior college (St. Clair County Community College) coach Dale Vos, and at Michigan State with coach (Tom) Izzo, plus my father, Doug Van Dyk.”
Matt Van Dyk, a 2012 Imlay City graduate, returned home to the 1,000-acre family vegetable farm after graduating with his agri-business degree from MSU in 2017.
While he’s officially one of the owners, he said his unofficial title is field operations, as he oversees planting, growing and harvest operations.
“I’m the person they call when something’s broken down, or they need to know what field to go into next,” he said.
Van Dyk has immersed himself in the Imlay City community since his return, joining the township board for a while, as well as his church council. He’s also giving back as an athlete, helping with the basketball program. His wife, Rachel, who played volleyball at MSU, was the varsity girls volleyball coach at Imlay City for three seasons and still works with clubs in the area.
“The Bible says that to who much is given, much is expected, and I’ve been given a lot, more so than I deserve,” he said. “The opportunity to play at Michigan State, not many people get that opportunity. For me, to be able to use that and give back is what we’re called to do. With the farm, too. I have the opportunity to work on a family business, and some people will say that you’re starting on second base – well there’s a lot that’s expected from me with this opportunity that I’m given. That is where my true worth comes from; it doesn’t come from personal success, it comes from what our team here at Van Dyk farms can accomplish.”
While Van Dyk describes his time at MSU as an opportunity he was given, the reality is it was one he fought long and hard to earn.
After becoming an all-state selection in Class B and Blue Water Area Conference MVP at Imlay City, he originally went to Hope College after high school but transferred to SC4 following one semester.
During his lone year there, he was named the Michigan Community College Athletic Association Eastern Conference Freshman of the Year, First-Team All-MCCAA and National Junior College Athletic Association Region XII All-Defense.
That earned him scholarship offers from in-state Division II programs, but he chose instead to walk-on at MSU and follow his dream of playing for the Spartans. At worst, he thought, he would graduate with a top-notch degree in the field he wanted.
Of course, he ended up with much more than that. After two years as a walk-on, Van Dyk earned a scholarship for his final season at MSU. He wound up playing in 53 games during his career, starting four during the 2016-17 season.
“I guess while you’re in it, it’s just work,” he said. “You put your head down, take it one day at a time. Looking back and seeing how there are no days off in life, you’re like, ‘OK, maybe that was pretty awesome what I did.’ I got to go to Italy, got to go to Madison Square Garden, got to play at Duke, got to travel the world.”
He also went viral.
While work ethic was what pushed Van Dyk to reach his dreams, he was also a remarkable athlete, possessing one of the best vertical leaps on the roster. That came out in a game against Ohio State his junior season, during which he threw down a massive dunk off an alley-oop. The play made the ESPN SportsCenter Top 10.
“That’s not my style of play at all,” Van Dyk said with a laugh. “Dunking, that’s what got me on the team, was my athleticism. But being flashy, that’s not my thing. It’s a funny way to work things out, and I’m forever indebted to Alvin Ellis for throwing it off the backboard.”
Now, as Van Dyk is back in Imlay City with his wife and two young daughters with another on the way in November, he’s putting his head down to better his family’s business and the community at large. All while continuing to set the right example for the next potential athlete willing to work for what he earned.
“They see him, and he played at Michigan State, and there’s his picture on the wall,” Gauthier said. “Most young kids have big dreams, and they have a guy right there in their hometown that did it. They look up to that. For the athlete and basketball player he is, he’s just a better person. He’s very humble, he doesn’t act big time toward anybody. That’s even more impressive.”
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PHOTOS (Top) At left, Matt Van Dyk puts up a jumper for Imlay City. At right, Van Dyk and his daughters enjoy a moment in one of his family’s fields. (Photos provided by Matt Van Dyk.)
Keeler Approaching Milestone Win Amid Final Season of Legendary Tri-unity Career
By
Dean Holzwarth
Special for MHSAA.com
December 18, 2024
WYOMING – Mark Keeler has spent four decades coaching boys basketball at Tri-unity Christian High School.
And while he has many stories that he shares often, one of his favorites comes from the beginnings of the program.
“We didn't have bleachers in our gym when I first started,” Keeler said. “I would make my boys set several rows of chairs up so people could watch our games. And then they eventually added bleachers that were donated by the church.”
Keeler’s teams have been filling up the bleachers since he took the reins for the 1983-84 season, and he has built the program into one of the most successful in the state.
Now, as he leads his team through the opening month of his 38th and final campaign, Keeler is nearing a rare milestone only achieved by a few. He is expected to soon become the fourth coach in MHSAA history to reach 700 wins.
Tri-unity is 3-1 this winter, making Keeler a combined 697-217 coaching the Defenders. Roy Johnston is the winningest coach in state boys basketball history with 833 victories earned during stints at Yale, Howell and Beaverton before retiring in March. He is followed by longtime River Rouge coach Lofton Greene (728) and Clarkston’s Dan Fife (703).
“It's a statement of longevity with these men,” Keeler said. “All three of them were very successful at the schools they were at and most of them spent a long time at one school, just like I’m doing now. I’ve never coached anywhere but Tri-unity, and that is quite a privilege to have been a part of this school.”
Keeler reached 697 wins with last week’s nonconference victory over Wyoming Kelloggsville and can move closer to the milestone with another Friday night against Grandville Calvin Christian. The Defenders then play East Grand Rapids and Grand Rapids West Catholic, respectively, at the Cornerstone University Holiday Classic at the end of the month.
Keeler, who retired from a 40-year teaching career two years ago, started coaching in 1983-84 when Tri-unity had only an eighth and ninth-grade team. After two seasons of playing subvarsity, the school formed its varsity team for the start of the 1985-86 season, with Keeler at the helm. After three seasons with the varsity, he took a break from coaching (but continued teaching and serving as athletic director).
“I had to get my priorities right with the Lord,” Keeler said. “I was trying to do too much and lost focus, and it was something that needed to be done. I look back, and it was something that set me up for the rest of my coaching career.”
Keeler returned for the 1990-91 season and has been at the forefront ever since. He has guided the Defenders to six state championships, including last year’s with a victory over Mount Pleasant Sacred Heart in the Division 4 Final. Tri-unity also has won titles in 1996, 2002, 2006, 2011 and 2022, while finishing as Finals runner-up six times.
Keeler’s teams also have reached the Semifinals 15 times, won 19 Regional championships, 26 District titles and 22 conference championships. His players have filled Class D and Division 4 all-state teams for years, with surely the best-known 2000 grad Chris Kaman – who went on to play at Central Michigan and 13 seasons in the NBA – and Brandon Voorhees, who led Tri-unity to the 2002 title as a senior, went on to CMU and then Park University in Missouri, and played professionally overseas.
“I’m so glad that I’ve been able to just be here this long,” said Keeler, who was inducted into the Basketball Coaches Association of Michigan Hall of Fame in 2016. “I love Tri-unity. My wife taught there, we met there, and my daughters went all the way through and graduated from there, so it's always been a part of my life. There's been so many quality people that have been there along the way.
“I've been very blessed to have had so many quality players and parents and coaches. It’s amazing when I look back at all those that have been a part of the program.”
Keeler, a man with a strong Christian faith, could’ve gone elsewhere during his career, but believed he had a calling at Tri-unity.
“I've had some opportunities to move on and go to different places, but whenever I prayed about it I always thought that this is where the Lord wanted me and that's always my priority,” Keeler said. “I want to please him first, because as a Christian that's my priority. I just thought this is where he placed me, so I’m going to set roots and do the best I can.”
Tri-unity senior guard Keaton Blanker, one of two returning starters on this year’s team, is excited to see his coach reach such a prestigious milestone.
“It’s the perfect scenario for him with this being his last year and getting to 700 wins,” Blanker said. “He’s going to leave his mark, and it’s well deserved. Being a small Division 4 school, he’s helped to put the program on the map and I remember growing up and watching his teams win state titles. I was waiting for the opportunity to play for him so I could help do the same thing.”
While Keeler is grateful for the unbridled success of the program on the court, creating lasting relationships with his players off the court and helping them grow in their faith has been equally gratifying.
“I know without a doubt that the Lord has blessed our program.” Keeler said. “There are a lot of great coaches out there that are probably better at Xs and Os than I am, but I think I’m a strong motivator and build good relationships with the players and get to know them.
“I let each player know that I want them to grow in their walk with the Lord, and that's where my priority is. To be an influence toward Christ, not away from Christ.”
Past Tri-unity standout Brent Voorhees, who has been Keeler’s assistant coach the last several years and will succeed him next season, said Keeler has never changed his approach to the game.
“Coming back to coach with him, the one thing that stands out is he doesn't waver on his principles,” Voorhees said. “A lot has changed in the sport in terms of analytics and how coaches attack things, but he has definitely stayed firm in his approach that it’s defense first and he preaches the team aspect. It’s never about an individual.
“He doesn’t let anything off the court distract him from goals. He's really good at keeping the goal in front of the guys. He keeps them focused on the goal of winning state championships and also becoming great, young Christian men in the community, which is what he stands for and always comes first.”
The Defenders graduated eight players from last year’s team, but Blanker and senior Joey Mellon are back with several newcomers as they bid to send Keeler out with one more title at Breslin Center.
“I enjoy putting them together and getting them to mesh as a team,” Keeler said. “For me, I have learned that defense wins championships. The old adage that offense wins games, but defense wins championships ... I so believe that with all my heart.”
Reporter Dean Holzwarth, a longtime member of the West Michigan media, is also the junior varsity head coach and a varsity assistant for the Tri-unity Christian boys basketball program.
Dean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties.
PHOTOS (Top) Surrounded by celebrating players and assistant coaches (including the author, far right), Tri-unity boys basketball coach Mark Keeler (hand in pocket) enjoys a moment near the end of last season’s Division 4 championship game. (Middle) Keeler, middle, huddles with his team during the 1997 run to Breslin, when the Defenders finished Class D runners-up. (Below) Keeler raises the 2002 Class D championship trophy to the cheers of Tri-unity’s supporters. (MHSAA file photos.)